Today (September 15), the National Bureau of Statistics released a report on the total retail sales of consumer goods in August.
Data show that in August, the total retail sales of consumer goods was 3,439.5 billion yuan, a year-on-year increase of 2.5% and an increase of 3% over August 2019. Excluding price factors, the total retail sales of consumer goods in August actually increased by 0.9%.
Among them, the retail sales of cosmetics above designated size was 29.4 billion yuan, basically the same as the 28.4 billion yuan in the same period last year. This is the first zero growth in cosmetics retail sales this year, and it is slower than the overall growth rate.
's growth rate is declining month by month
Pinguan APP combed and found that from March to June this year, the retail sales of cosmetics achieved double-digit growth, and both outperformed the growth rate of total retail sales of consumer goods. However, from a month-on-month perspective, the growth rate showed a trend of declining month by month.
In March of this year, the retail sales growth rate of cosmetics was 42.5%, reaching the peak of this year's growth rate. As of June, this data dropped to 13.5%.
In July, the growth rate of cosmetics retail sales fell to 2.8%, which was the first single-digit growth this year and the first time it was lower than the overall rate of 8.5%. As of August, with the decline in the total retail sales of consumer goods, the retail sales of cosmetics increased zero.
From the perspective of retail sales, in March, May, and June, the retail sales of cosmetics all exceeded 30 billion yuan, while those in April, July, and August were relatively low.
Overall, from January to August this year, retail sales of cosmetics reached 246.2 billion yuan, a year-on-year increase of 20%, higher than the 18.1% growth rate of total retail sales of consumer goods.
Douyin beauty e-commerce hit a new monthly high
Online channels are still the main driving force for the growth of the total retail sales of consumer goods. According to data from the National Bureau of Statistics, from January to August, the national online retail sales reached 8122.7 billion yuan, a year-on-year increase of 19.7%.
Among them, the online retail sales of physical goods was 6,634 billion yuan, an increase of 15.9%, accounting for 23.6% of the total retail sales of consumer goods; among the online retail sales of physical goods,Food, clothing and consumer goods increased by 22.4%, 19.4% and 14.2% respectively.
As far as the beauty category is concerned, in August this year, Douyin e-commerce continued to grow. Public data shows that Douyin e-commerce beauty GMV reached 6.374 billion yuan, a new monthly high.
Among them, Hou, Ou Shiman, and Han Shu are currently the third in the skin care category, with GMV of 132 million, 128 million, and 0.93 million respectively; the cosmetics categories Huaxizi, Bai Ruimei and Han Lun Meiyu remain the top three, with GMV of 102 million, respectively. 5,100, 4,300.
On the Taoxi platform, cosmetics (beauty skin care + makeup) GMV in August this year was 19.914 billion yuan, down 5.00% year-on-year, of which skin care GMV was 13.996 billion yuan, down 0.80% year-on-year, and makeup GMV was 5.917 billion yuan, year-on-year A decrease of 13.63%.
Zhang Min, a statistician from the Department of Trade and Foreign Economic Relations of the National Bureau of Statistics, said that recently, the domestic epidemic has occurred from multiple sources, and residents' travel and consumption have decreased. Together with the increase in the base of the same period last year, the market sales growth rate in August this year has fallen from the previous month. . However, in terms of the cumulative growth rate, the total retail sales of consumer goods from January to August still maintained a double-digit rapid growth; from the perspective of consumption structure and business conditions, the sales growth of daily life goods was stable, and the sales growth of some upgraded goods accelerated. Consumer demand is constantly released. In general, the continued recovery of the consumer market has not changed.
In the next stage, as the normalization of epidemic prevention and control is further improved, employment remains stable, residents' incomes increase, residents' consumer demand is expected to continue to be released, and the recovery of the consumer market will continue to develop.
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