With the continuous and in-depth implementation of 's sustainable development strategy , and the further improvement of my country's awareness of ecological protection, the recycling and reduction of disposable plastic packaging has become a hot topic in the environmental protection field. Especially under the carbon neutral vision, plastic recycling and the alternative use of degradable plastics are regarded as one of the effective ways to reduce carbon emissions.
The beverage industry is one of the main users of disposable plastic packaging; in recent years, the industry has called for the practice of recycling PET plastic bottles in order to effectively achieve mutual benefit and win-win results for environmental protection and economic growth. In this context, on August 31, 2021, the "Plastic" PET project, jointly created by the Financial Associated Press of the Shanghai Poster Industry Group and Master Kong, will create unlimited possibilities and practice carbon neutrality. The press conference was held at the Shanghai Disney Hotel as scheduled. At the press conference, the Financial Associated Press and Sullivan jointly released the "Report on the Sustainable Development of PET Bottles in the Context of Carbon Neutrality in 2021", aiming to discuss the global and China's PET bottle consumption, the current status of sustainable development, and China's facing Sustainable development challenges. Master Kong shared the results of exploration in the field of sustainable development of PET in recent years, and demonstrated the latest PET empty bottle recycling machine.
Figure 1-From left-Mickey, Mr. Zhuang Siming, Director of Enterprise Alliance of Shanghai Disney Resort, Ms. Shen Min, Deputy Director of Pudong Ecological Environment Bureau, Deputy Director of Publicity Department of Pudong New District Committee, Deputy Director of District Culture, Sports and Tourism Bureau Mr. Sun Yu, Mr. Ji Ying, Vice President of Shanghai Poster Industry Group, Mr. Zhang Jinze, Chairman of China Beverage Industry Association, Mr. Chen Yingrang, Chief Executive Officer of Master Kong Holdings Co., Ltd., and Minnie attended the PET project celebration ceremony
Deputy Publicity Department of Pudong New Area Minister and Deputy Director of the District Culture, Sports and Tourism Bureau Sun Yu, Deputy Director of Pudong Ecological Environment Bureau Shen Min, Deputy Director of Shanghai Poster Industry Group Ji Ying, Chairman of China Beverage Industry Association Zhang Jinze, Director of Shanghai Disney Resort Enterprise Alliance, Zhuang Siming, Master Kong Holdings Co., Ltd. Chen Yingrang, CEO of the company,Wang Chenhui, managing partner and managing director of Sullivan Greater China, and Xu An'an, executive president of Interface Finance Association, attended the press conference.
Carbon neutrality: unlimited possibilities for "plastic"
At the two sessions this year, the "14th Five-Year Plan" and the 2035 long-term goal outline will include accelerating the promotion of green and low-carbon development, and at the same time propose to strengthen plastic pollution Full-chain prevention and control, improve the recycling and sorting system of urban waste materials, implement models such as "reverse recycling" for production enterprises, and establish and improve a resource recycling system with online and offline integration and controllable flow.
As early as last year, the Shanghai Municipal Government issued the "Shanghai Municipal Implementation Plan on Further Strengthening the Treatment of Plastic Pollution" and proposed action goals for the next three years. This year's goal is to significantly reduce the consumption of disposable plastic products in the city, effective promotion of alternative products, and a substantial increase in the proportion of plastic waste recycling and energy utilization.
Pudong New Area, deputy director of the Propaganda Department and deputy director of the District Culture, Sports and Tourism Bureau, said at the press conference: “As a pioneer in China’s innovation, Pudong New Area is also striving to be a pioneer in the field of environmental protection. On August 27, Pudong New Area officially The eighth round of the three-year environmental protection action plan was launched, and the total investment is estimated to be about 25.36 billion yuan. The new round of the three-year environmental protection action plan has set up 11 special areas and arranged 139 projects, including 16 special projects for circular economy and green life.
"'To reduce plastic waste and develop a circular economy' requires both government policy support and the active linkage of green and healthy enterprises in order to truly achieve a double harvest of economic and ecological benefits." Sun Yu said.
Vice President of Shanghai Poster Industry Group Ji Ying also emphasized that PET recycling is a very important part of the entire sustainable development strategy. Shanghai Poster Industry Group has always insisted on delivering the values of sustainable development, and is committed to raising public awareness and knowledge of environmental protection. As the mainstream financial media in China, the Association of Finance and Economics, this time co-initiating the PET project with Master Kong and Disney, is a vivid practice and useful attempt by a Shanghai enterprise to participate in the "carbon neutral" activity.
" carbon peak , carbon neutrality is a broad and profound economic and social systemic change,For the high-quality development in the new era, it not only proposes new historical tasks, but also provides new historical opportunities. Just like the theme of our press conference-‘Shaping’ to create infinite possibilities, in the face of new development areas, we need to maintain curiosity and exploration ability to create a different future. "Ji Ying said.
"Plastic Control" action to develop a new economic model for recyclable plastics
As we all know, the beverage industry is one of the main users of plastic packaging, and PET bottles are the most common beverage packaging. In 2020, China’s bottle-grade PET consumption has increased to 9.49 million tons, and domestic consumption in 2019 has reached 5.75 million tons, accounting for about 23.8% of the world’s total.
"But fortunately, last year, China Beverage Industry Association and China The "Report on the Utilization of PET Beverage Bottle Packaging in my country" released by the Environmental Science Research Institute pointed out that under the existing recycling system, the recycling rate of PET beverage bottles in my country has reached more than 94%, which is at the international advanced level. "Zhang Jinze, chairman of the China Beverage Industry Association, said, "It can be seen that we already have a good foundation for PET recycling. In the future, on the basis of consolidating advantages, manufacturers, distributors, consumers, resale companies and the media need to jointly promote a new economic model of recyclable plastics.
As a leading company, under the guidance of national policies, Master Kong has put forward the energy-saving and emission-reduction sustainable development strategy concept of "Evergreen home, health is a blessing". Among them, the sustainable development exploration of PET beverage packaging materials is An important part of the strategy. Based on the 100% recyclable properties of PET bottles, Master Kong further advocates the 3R sustainable development vision of “no waste and no abandonment”, and hopes to reduce its own consumption through the three major links of reducing use, innovative packaging and recycling. Operations have adverse effects on the environment and climate change, and call on the industry and the industrial chain to cooperate with innovation to provide continuous source of power for sustainable development.
"After several years of hard work, our active exploration in the field of PET sustainable development has begun to appear. Effectiveness. Last year, the four factories of Master Kong Beverages Hangzhou, Wuhan, Guangzhou, and Hefei reached a cooperation with the Fortune 500 company dedicated to energy and material-related solutions-, Veolia Group .Jointly promote the R-PET project, which is to use innovative technology to produce waste PET into non-food grade PET bottles or fibers within the company, and then make the fibers into employees' daily work uniforms, thereby completing the closed-loop recycling of waste PET. "Master Kong Holdings Co., Ltd. Chief Executive Officer Chen Yingrang said in his speech, "At the same time, it also allows Master Kong employees to fully understand the company's sustainable development strategy, thereby forming a green and environmentally friendly corporate culture.
It is also understood that Master Kong’s outstanding performance in energy saving and emission reduction has been recognized by the United Nations. It has formally joined the United Nations Global Compact recently and said that it will make environmentally friendly and other sustainable development practices an important part of corporate strategy in the future. Part of it, to better fulfill corporate social responsibility.
Entertaining and cultivating public awareness of environmental protection
Throughout the world, although the recycling rates of plastic bottles among countries are similar, the recycling operation methods of different countries are quite different. Unlike the “active recycling” behavior of citizens in western developed countries, China’s plastic bottle and other solid waste recycling work is more dependent on “scavenger teams” and “travelers” to complete.
In addition, at the press conference, Shali Wang Chenhui, the managing partner and managing director of Wenda China, also mentioned in the interpretation of the 2021 PET Bottle Sustainability Report in the Context of Carbon Neutrality, that the current major challenge in China’s PET recycling work lies in the need to improve the awareness of recycling among all citizens. Public environmental protection education is relatively weak. To change this situation, all sectors of society need to pay great attention to it, and the government, enterprises, and related organizations work together.
As the main force in the practice of sustainable development, they carry out various activities for youth to educate and play, including internal parent-child activities and external water education public welfare activities, aiming to strengthen the awareness and participation of young people in plastic recycling.
Figure 2-Mr. Chen Yingrang, Chief Executive Officer of Master Kong Holdings Co., Ltd., and Mr. Xue Yijun, President and General Manager of Shanghai Disney Resort, jointly introduced the scene of the Shanghai Disneyland Dreamworld PET Empty Bottle Recycling Machine
and Shanghai Disney Resort as China An important force in the travel industry,Always pay attention to the care and protection of the environment. Zhuang Siming, Director of Enterprise Alliance of Shanghai Disney Resort, said: “We hope that through colorful and entertaining environmental protection activities, we will inspire young people and their families to admire and appreciate the beautiful nature, encourage tourists to participate in environmental protection practices, and establish the values of protecting nature. , Protect the earth together."
Figure 3-Master Kong placed PET empty bottle recycling machine in Shanghai Disneyland Treasure Bay
Figure 4-Master Kong placed PET empty at Shanghai Disneyland Dream World Bottle recycling machine
It is reported that the PET empty bottle recycling machine put by Master Kong in the Shanghai Disney Resort this time is an important experience facility in the new youth project of "Disney Sorting and Recreating Wonderful Journey". Let young people learn to use the recycling machine to understand the importance of PET recycling, and at the same time, it is convenient for tourists to deliver and recycle waste beverage bottles, so as to gain a happy play experience while practicing environmental protection concepts with practical actions.
Figure 5-On-site consumer experience of the PET empty bottle recycling machine at Shanghai Disneyland Dream World
"The linkage between the two parties is based on the high degree of mutual environmental protection." Chen Yingrang, Chief Executive Officer of Master Kong Holdings Co., Ltd. He emphasized, “In the future, we will continue to fulfill our commitment to environmental protection, call on more partners to join the green environmental protection cause, and jointly promote the early achievement of the carbon neutral goal in China.”
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