The stationery industry has a broad development prospect, and more and more entrepreneurs choose to open stationery franchise stores. However, it is easy to open a store. As for how to have its own characteristics and operate stably, it is also particular about it.
Today, I will tell you some details of operating a stationery franchise store, which can improve the performance of the store.
First of all, the store door must be opened.
The door of a stationery franchise store is very important. After all, it is the face of the stationery store. Only when the door is conspicuous can it attract customers to shop for consumption. However, it is not enough to just do a good job of the door, and the choice of the direction of the store is also very important.
Caixuan Stationery has done market research and found that those stationery stores with good performance have not only well-decorated signboards at the door, but also a good choice of door direction; you should know that there are many door numbers on the street, one family next to each other, If your store’s door is not conspicuous enough, it’s easy to disappear into the sea of house numbers; only the fascinating decoration of the door’s signboards and the opening of the store in the opposite direction will attract people on the street to enter the store for consumption.
Secondly, the area does not need to be too large.
In many people’s impressions, the larger the area of a stationery store, the better. The larger the area, the more shelves that can be placed, and the higher the sales volume. But when the area is large, the rent will naturally increase, especially now that the rent has been rising year after year, and the large area of the stationery store will increase the input cost.
In order to save everyone’s cost, it is recommended that the stationery franchise store area should not exceed 100 square meters, so that it will not be difficult to use rationally because the stationery store is too large, so that too many products on the shelf will cause inventory pressure.
is the product category again.
There are not many types of products. The difference between a stationery store and a grocery store is that the latter has as many products as possible, even if it looks messy, it doesn’t matter, which is not necessary for a stationery store. In a stationery store, not only the shelf display must be beautiful, but also the same type of products must not have too many brands, which can not cause customers to choose difficultly and reduce shopping enthusiasm.
Fourth, the product should be suitable for nearby consumer groups.
To open a stationery franchise store, you must choose the purchase according to the needs of the nearby consumer groups. If the store is located near the school, the products in the store should naturally be student stationery. If it is located in the business circle, then the office products are in the store. Core choice. Different groups have different choices of in-store product purchases.
Fifth, the packaged products should be opened and sold as much as possible.
Stationery stores are not suitable for selling mass-market products. These products are sold separately as much as possible. On the one hand, they can meet customer needs and on the other hand, they can also increase the value of single products.
Sixth, display space should be saved.
The merchandise display in the stationery store is also exquisite.Not only should customers see these products, but the entire display should be aesthetically pleasing, and space should not be wasted. Through the display, customers should feel that there are many types of products that can be selected, and it is very convenient to browse and choose.
Special reminder: Between "big and complete" and "small and fine", it is recommended that stationery shops choose the latter. We can prepare the business highlights of our stationery store according to the tonality of the customer group, improve the quality of service, and provide a good shopping experience for the majority of user groups.
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