continued high temperatures and the Olympic Games aquatic project kicked off. In the past 7 days, the turnover of swimming supplies increased by 105% year-on-year. According to JD.com's big data, children's swimsuits have become one of the hottest items. In the past 7 days, the national children's swimsuit sales have increased by 150% year-on-year. Liaoning's swimming equipment turnover rushed into the top five in the country, and the top five provinces and cities in total turnover were Guangdong, Beijing, Sichuan, Jiangsu and Liaoning.
In the first half of this year, the sales of sports equipment increased sharply. The top three sports categories in terms of turnover in the first half of 2021 are cycling, fitness training and ball sports. In the same period, the top three sports categories with year-on-year increase in turnover were skiing, ice sports and swimming, with an increase of 683%, 428% and 164% respectively.
In the past week (July 19-25), due to high temperature and Olympic factors, JD.com's big data shows that the turnover of swimming products on the whole platform increased by 105%; the turnover of swimming waterproof bags increased by 155%; the turnover of children's swimsuits A year-on-year increase of 150%; bikini turnover increased by 280% year-on-year; swimming ring turnover increased by 215% year-on-year; women's swimsuit sales increased by 130% year-on-year; men's swimwear sales increased by 75% year-on-year; swimming goggles sales increased by 70% year-on-year. From the perspective of consumer preferences in various regions, the consumers who like to buy bikinis are from Heilongjiang, Anhui and Beijing; the consumers who like to buy children's swimsuits are from Chongqing, Hebei and Shandong; the sales of swimsuits and swimming gear in Dalian are among the top in Liaoning. The sales of high-tech water projects, including surfing, kayaking and other items, are higher than most cities in China.
Zhao Hui, chief reporter of The Peninsula Morning Post and 39 Degree Video
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