Nongfu Spring’s share price has soared since the end of December last year, and the upward trend continued until mid-February this year. In the "Forbes Global Rich List" in April this year, Nongfu Spring’s chairman Zhong Suisai was worth US$68.9 billion. Ranked first in the country, he became the veritable "China's richest man". In January, his worth reached 94.8 billion U.S. dollars, surpassing Indian telecom tycoon Mukesh Ambani and ascending to the throne of "Asia's richest man". Although the stock price of Nongfu Spring has fallen and Zhong Sui's worth has shrunk, it is still enough to rank among the top three in the country.
Zhong Sui Sui
This is the richest man we have rarely heard of, and is now the famous richest man, what are the little-known "little secrets" in him? Old Xu reveals ten things that are unknown behind the low-key richest man.
No.1
Before the listing of Nongfu Spring, Zhong Suisui had never been on any rich list, because the Nongfu Spring Company has always refused to disclose its financial information. And the first time to be on the list is to become the richest man, and for the first time in the world, it can be described as "debut is the peak."
No.2
Zhong Sui Sui was born in a family of intellectuals. Zhong Suansui's father worked in the Zhejiang Federation of Literary and Art Circles. He was a colleague with the father of another rich man named Jack Ma, who we know well. By coincidence, both Zhong Suansuan and Ma Yun were from Shaoxing.
No.3
Zhong Sui Sui was only in the fifth grade of elementary school. His parents were framed as "rightists" by the villain during the WG period, which led to Zhong Sui Sui being forced to drop out of school. Sui works at a construction site near his hometown. He is a plasterer with very good craftsmanship.After resuming the college entrance examination, he used the borrowed book to study mathematics, physics and chemistry by himself, and took the college entrance examination twice, but both failed.
No.4
In 1988, Hainan was established as the special economic zone . Zhong Suisui resolutely quit his job as a reporter and came to Hainan to start his own business. Lost a lot of money, and then switched to buying curtains, but lost everything.
No.5
After losing all his savings, Zhong Suisui became an agent of Wahaha Oral Liquid . In order to get more profits, he will pay the lowest price. The goods were resold in other regions, which is what we often call "fleeing goods". Finally, Zong Qinghou was disqualified as an agency. In anger, he decided to set up his own business. He successively founded Yangshengtang and Nongfu Spring. From health care products to drinking water, he smashed to the end with Zong Qinghou. The two parties have been competing for more than 20 years. In 2010, Nongfu Spring’s market share surpassed Wahaha for the first time.
No.6
Although the Yangshengtang company was founded, he didn’t know what to sell for a while, until he was eating at a restaurant and found that everyone loves turtle soup, so he hired a technician to develop it "Yangshengtang Turtle Pills", this product made him a full 10 million.
No.7
When he was inspecting the market in Jiangxi, he saw the navel orange in Manshan, which was big and sweet, so he decided to make orange juice. After the factory was built, he found the navel orange. It can’t be used for squeezing juice. The orange juice on the market is made from sweet oranges.The juice squeezed from the navel orange will oxidize in a short time and the color will become darker. It took him a full ten years to finally overcome this worldwide problem. In 2016, the 17.5 degree orange juice under the Nongfu Spring was officially launched.
No.8
In order to challenge the high-end mineral water market of the foreign brand " Evian", he invited 5 top designers at home and abroad, built a team of nearly 100 people, and personally Participating, it took a total of five years to design the bottle body, during which the design plan was revised 58 times.
No.9
During the Wenchuan earthquake, he ran to the disaster-stricken area in Sichuan and worked as a volunteer for 8 days and 9 nights. He also urged the owners of the company not to promote the matter.
No.10
Nongfu Spring and Yangshengtang has always adhered to the principle of "pay first" for the purchase of raw materials for products. The most pristine".
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