Following the Panyu International Jewelry Festival drove nearly 10 million yuan in sales, the jewelry industry in Panyu District has made a new move-taking advantage of the new format of live broadcast by Internet celebrities to better promote Panyu jewelry brand to the country.
On the evening of November 25th, the Panyu Jewelry, "Yu" Pearl, "Yu" Treasure-Net Red Live Cargo Event hosted by the Panyu District Jewelry Manufacturers Association was held on the 4th floor of Zhuanhui Building, Shawan Jewelry Industrial Park. According to the organizer of the event, in order to make better use of the influence of the online platform and millions of fans of the Internet celebrity anchor, the original Panyu jewelry products will be better introduced to more people. During the live broadcast, there will be preferential purchase prices to reward citizens and consumers.
At the 2020 Panyu International Jewelry Festival held this year, Panyu jewelry's original designs and independent brands have attracted much attention. The Jewelry Festival held an international jewelry industry forum to promote exchanges between Panyu and the international jewelry industry, leading the future development direction of the jewelry industry in the Guangdong-Hong Kong-Macao Greater Bay Area; launching a variety of jewelry + cultural and creative products, including those that have been born in Panyu Lianhua Mountain and obtained Guinness Records The “Seven Dililian” jewellery works created by the “Seven Dililian” as the prototype; linked with the Guangzhou International Food Festival, produced and published jewellery diet e-books, combined with the food festival “Guangzhou Taste List” to promote jewelry festivals .
In the context of this year's epidemic, jewelry manufacturers are constantly exploring new ways and opening up new markets. In a live broadcast base on Shawan Street, nearly a hundred anchors, nearly one hundred original designers, and thousands of original design manuscripts have been gathered, and 100,000 smart sample libraries have been established to export professional live broadcast talents and cultural construction for the jewelry industry. Sales will reach 1 billion. "The construction of many live broadcast bases will help Panyu Jewelry occupy a place in the Chinese consumer market."
It is understood that after more than 30 years of development and accumulation, Panyu has become a world-renowned jewelry production base and formed A very complete industrial supply chain; a group of outstanding jewelry companies have emerged to create their own well-known brands; a group of outstanding jewelry designers have also begun to emerge.
"From an industry perspective, after more than 30 years of development, the entire industrial chain of Panyu's upper, middle and lower reaches is relatively concentrated." Wu Wei, president of the Panyu District Jewelry Manufacturers Association, said that he hopes there will be more jewelers and new designers Teachers and sales companies with Internet thinking have joined Panyu Jewelry to make the image of Panyu Jewelry more three-dimensional and plump. The ultimate goal is to incubate Chinese original jewelry and let consumers experience the first-class design and craftsmanship of Panyu Jewelry.
The relevant person in charge of the Panyu District Jewelry Manufacturers Association said that it is still in the era of e-commerce jewelry 1.0, and everyone tends to buy cheap and easy-to-sell jewelry. However, as China's internal consumption cycle strengthens, the online sales model continues to spread and mature, and China will Usher in the era of jewelry 2.0. "Everyone will pay more attention to the quality, personality, and craftsmanship of jewelry. This is where our Panyu jewelry's advantage lies. Panyu jewelry supply chain has always been supplied to large foreign brands, and the quality control and craftsmanship are very strict. If the price is It must not be able to compete with the suppliers in the current 1.0 era. The change of consumers is an opportunity for the development of our Panyu jewelry. We will definitely bring world-class quality and top-level craftsmanship to domestic consumers."
Panyu District jewelry manufacturers will put forward Panyu will be built into a 100 billion-level jewelry industry base, a "precision" jewelry supply chain base and a jewelry customization capital, and further enter the "world jewelry, Panyu creation, Panyu sales".
All-media text and photo reporter of Guangzhou Daily Xiao Guilai Wei Lina
All-media editor of Guangzhou Daily Xiaoman Zhao
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