From November 5th to 10th, the 3rd China International Import Expo (hereinafter referred to as "CIIE") was held in Shanghai. Uniqlo made its debut at the China International Import Expo. It won the largest exhibition area of the Consumer Hall and used 1,500 square meters to create a "Museum of Tomorrow", including 10 exhibition areas, displaying 6 kinds of clothing black technology.
"I'm sorry, the down is too light, it will fly everywhere when you touch it." The staff struggled to grab the fluff flying in the air and put it back into the container, while reminding visitors not to take the down exhibits out of the container.
And down is like blown off dandelion seeds, floating with the airflow in the air, and passing audiences want to feel the feel of the fluff... This interesting scene took place at the Uniqlo booth in the Consumer Pavilion of the 3rd CIIE.
Uniqlo's so-called "tomorrow" may refer to the use of various new technologies in the exhibition hall to show the trend of human future demand for clothing. The most eye-catching work of
in the entire exhibition area is the three huge down jackets, 2.7 meters high and 2.3 meters wide. The main feature of the down jackets displayed on site is "lightness". The two tall transparent jars display the down filled inside, which is too light to hold. As long as the audience reaches out to grab it, the down will flutter in the sky. The staff of
said that a high-end lightweight down jacket actually sold by Uniqlo weighs about 235g, which is equivalent to the weight of an ordinary apple.
The audience rushed to take a photo with the giant down jacket
The giant down jacket is the most watched exhibit
In addition, Uniqlo also demonstrated its unique "customized" service on the spot.
You may be interested in designing your own T-shirts if you are afraid of "bumping shirts". At present, the Shanghai Uniqlo flagship store has already provided this service. Customers can select their favorite patterns through the operation of the tablet computer and design them on the T-shirt. The store will help you to print this exclusive T-shirt on site. It only takes 15 minutes on average.
T-shirt printing machine
T-shirts with customized patterns
Uniqlo's most representative UT series display
Not only can the T-shirt pattern be customized, but the collar of Uniqlo shirts can also be selected on demand. One of the high-performance anti-wrinkle shirts exhibited by
is a shirt that can be customized with collar styles. At the same time, the shirt is made of special cotton fabric and belt stitching to achieve a non-ironing effect.
Collar styles available to customers
Few clothing brands do not sell jeans, and Uniqlo is the same.
The pollution of water resources during the production of jeans is also receiving increasing attention. Friends who have watched the documentary "The Price of Jeans" may have been impressed by the huge environmental cost in exchange for low-cost production of jeans in the jeans factory in Xintang Town, Guangdong. Behind the glamour of
fashion industry, its pollution to the global environment is among the best in the "blacklist" industry. Whether a fashion brand can develop sustainably, the word "environmental protection" cannot be ignored.
At the scene of this CIIE, the reporter found that many companies, including the fashion industry, are demonstrating their environmental protection concepts and technologies.
Uniqlo also has a special exhibition area, which showcases the water-saving technology that has been improved step by step in the jeans production process over the years. According to the staff, using innovative water-saving technology, the water-saving rate of producing jeans can reach up to 99%.
At the same time, in order to support environmental protection, Uniqlo plans to reduce the use of disposable plastic packaging by 85% by the end of 2020.
Several fabrics of Uniqlo jeans are displayed. The exhibition area in the middle of the
booth is designed for one machine. This is the first time that a Japanese fully formed seamless knitting machine has appeared in China. The machine can knit a garment every hour on average, 3D weaving, one-piece molding, one thread is knit to the end, it is committed to using the least yarn, without cutting, sewing and other follow-up processes, and reducing waste. Photo courtesy of
fully formed seamless knitting machine exhibitors
reporters found on the scene that each exhibition area has set up a test session full of fun and interaction. The audience can participate in the test in person and feel the special features of the new fabric supported by black technology. , Such as through 3A fabric comparison test to understand the "breathing" AIRism, the audience can feel that the new fabric is lighter, softer, and has a stronger sweat-absorbing and quick-drying function; through windproof and waterproof tests, they can experience the high-tech energy contained in BLOCKTECH fabrics.
In addition, during the COVID-19 pandemic in 2020, Uniqlo donated 100,000 pieces (worth 10.45 million yuan) of high-function clothing to Hubei.
Uniqlo’s clothing design is increasingly incorporating ethnic elements
Uniqlo hires embroidered women to do hand embroidery, which increases income for some local embroidered women
Hand embroidery on Uniqlo ethnic series accessories
reporter/photography/video Wu Sijie
editor Cheng Hui
Editor in charge Sun Xiao
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