Li Jiaqi also came to the Expo.
On the opening day of the CIIE, the well-known anchor appeared on the booths of multiple cosmetic giants in Hall 6.1.
"Wow!" When communicating with the on-site staff, Li Jiaqi made such a sigh and said that the high-tech beauty products on the booth were shocking.
Jiang Peifang Photo by
With the strength of this internet celebrity anchor, the popularity of Hall 6.1 has remained high since the opening of the CIIE. With full curiosity, the reporter of "International Finance News" also took an "in-depth tour" in this collection of well-known beauty brands. Estee Lauder expert skin diagnostic instrument, L'Oreal world's first customized cosmetic formula concept product Perso, Shiseido Group luxury skin care brand THE GINZA... In the exhibition hall, the highly technological products of cosmetic giants are particularly eye-catching. In an interview with reporters, some companies said that under the epidemic, global consumers' values and consumer behaviors regarding cosmetics are changing. As a company, the most important thing is to catch up with changes and meet consumer needs. Among them, technological innovation Will play an important role.
For the CIIE, these cosmetics giants are highly recognized and full of confidence. L'Oréal China President and Chief Executive Officer Fabery said that he firmly believes that the CIIE will further stimulate the domestic consumer market and promote economic globalization, thereby injecting momentum into the new pattern of "dual cycle" development.
Beauty "Black Technology"
At this year's CIIE, a product from L'Oréal attracted a lot of attention. When seeing this product on the booth, Li Jiaqi once said that the post of makeup artist might be "dangerous" in the future.
Perso, the world's first home-customized cosmetic formula concept product Photo by Wang Minjie
This is the world's first home-customized cosmetic formula concept product Perso. At the CIIE, the relevant person in charge of L'Oréal explained that this is also an AI-supported home system, which represents cutting-edge and intelligent beauty personalized experience and services, and strives to meet consumers' increasing demand for “personal customization”. It is said that Perso is developed by L'Oréal Technology Incubator, driven by artificial intelligence, and weighs about 453.6 grams (1 pound). With the patented motorized storage box system, Perso can complete the on-site formulation of skin care products and color cosmetics through a simple 4-step process, and can continuously improve the level of personalization over time. According to reports, Perso can also customize the personalized foundation color number, and help consumers recommend matching colors, choose lip colors that match the dress or current trend color numbers.
L'Oreal revealed that when the veil was unveiled for the first time at CES in Las Vegas in early 2020, this innovative beauty technology device received a strong response. The debut of the CIIE is also its Asian debut.
is not only L'Oreal, but the term technology appeared in the booths of many cosmetic giants. The reporter learned from the Estée Lauder Group that this year's CIIE, its major debut of the beauty black technology-Estee Lauder Expert Skin Diagnostic Device (IMATCHSKINCARE FIND DEVICE). According to reports, this is one of the most advanced skin diagnostic instruments on the market. It can detect 8 skin indicators in 5 minutes with 3 light sources, which can not only judge the current skin condition, but also predict the future of the skin.
Estee Lauder Expert Skin Diagnostic System Photo by Wang Minjie
Not only that, Estee Lauder's diagnostic system also uses a clinical laboratory-grade camera to accurately obtain high-quality surface and subcutaneous skin images. At the same time, based on cloud big data and professional algorithms, the diagnostic instrument can intelligently recommend products for consumers.
This year, using Amorepacific's exclusive and precise algorithm, a multifunctional smart instrument that integrates testing, analysis, and evaluation to recommendations, a one-stop smart mirror (Smart Mirror) was also unveiled at the CIIE. It is said that consumers only need to easily take a picture to generate exclusive skin problem solutions with one click. In addition to providing targeted daily skin care tips, the one-stop mirror muscle tester will also accurately recommend the types of products that solve skin problems for consumers based on the test results.
Multifunctional Intelligent Instrument One-stop Mirror Muscle Tester Photo by Wang Minjie
Unilever’s booth is equipped with many digital interactive mechanisms, for example, in the AR room, where exhibitors can understand the product as "immersive"The story behind: Skin AI testing can help consumers better understand the state of their skin and choose products that are more suitable for them.
"We know that technological innovation is of profound significance to the beauty industry, and we will always adhere to innovation as an important driving force, inject cutting-edge technology into the high-end beauty experience, and continue to expand while promising to create the ultimate experience for Chinese consumers The boundary of beautiful possibilities." Fan Jiayu, President of Estee Lauder Group China, told reporters.
grasps the Chinese market.
, like the aforementioned “black technology” of beauty, the new brands and new products of the beauty giants in Hall 6.1 also attracted a large number of people.
This year, in the booth of Estee Lauder "Crystal Palace", a number of debut products were displayed. The "International Finance News" reporter learned from the staff on the scene that at this CIIE, the Estée Lauder Group has brought three high-end cutting-edge new products for the first time in China. They are the two luxury fragrance brands KILIAN and KILIAN under the group. Editions de Parfums Frédéric Malle (Fumar Perfume Publishing House) a variety of fragrance special notes series, and the high-end skin care brand Aquamarine Mystery Li Jin Huan Yan night repair cream.
At the same time, the Estée Lauder Group continued to showcase five new brands that have not yet entered China, namely, high-end hair brand Aveda, personalized custom perfume brand Le Labo, California legendary beauty brands Too Faced, Smashbox and Becca. From the outside, the appearance of the five new brands indicates that Estee Lauder Group is expected to achieve full coverage of skin care, cosmetics, perfume and hair care in the Chinese market.
Estee Lauder has not yet entered China's five new brands, Wang Minjie photo
Shiseido also brought new brands and some products containing new technology, including Shiseido Group luxury skin care brand THE GINZA, and Shiseido Group’s high-end skin care brand BAUM just launched in the first half of this year .
THE GINZA product Photo by Wang Minjie
Of course, L'Oréal Group does not "show weakness." The reporter noticed that five of its new brands "airborne" the Expo venue, including high-end beauty brand Valentino (Valentino); high-end fragrance brand Maison Margiela (Maison Margiela), Victor and VIKTOR&ROLF, Ralph Lauren and the essential oil skin care brand Decléor.
Undoubtedly, behind bringing these blockbuster new products to the Expo site is the "ambition" of beauty giants in the Chinese market. Kentaro Fujiwara, president of
Shiseido China, said that the Chinese market will grow into the world's largest market in the future, and they want to further meet the needs of Chinese consumers. In this context, it will introduce more new brands into China. "On the one hand, the needs of Chinese consumers in skin care will become more and more diversified in the future, and on the other hand, customers will have higher and higher requirements for quality and effect. Therefore, we hope to introduce some products that have not been introduced to China through the CIIE. So this time we have introduced two high-end cosmetics brands from the group at the CIIE.”
Kentaro Fujiwara also stated that in the future, Shiseido will introduce more high-end imported brands to further strengthen its investment in China . "Because we believe in the future prospects of the Chinese market, we believe there will be significant growth in the cosmetics market and the beauty industry in the future."
Fan Jiayu also said that the Chinese market is and is bound to release greater potential. "We will continue to deepen the localization strategy in China, including continuing to increase efforts to cultivate high-end local talents, tailor innovative products and services for Chinese consumers, and strengthen brand power." Fan Jiayu also pointed out that Estee Lauder Group hopes to provide China with a "double cycle" "Contribute to the new development pattern, and take the opportunity of the new world-class innovative R&D center to help upgrade the world influence of China's high-end beauty industry, and realize China's intelligent manufacturing in a true sense, benefiting the world.
"CIIE Effect"
"International Finance News" reporter learned in an on-site interview that some of these cosmetics giants that brought "the enjoyment of beauty" to the CIIE this time are already three-brush CIIE, such as L'Oreal and Ai Jasmine Pacific. In addition, Estee Lauder and Shiseido participated for the second time. The cosmetics giants have given a high degree of recognition to the platform of the China International Import Expo.
According to Fan Jiayu, thanks to the spillover effect of the “initial economy” at the second CIIE, in June and August this year, three high-end beauty and perfume brands under Estee Lauder landed in Shanghai and Guangzhou respectively, and achieved good results. Performance.
Amorepacific also said in an interview with the "International Finance" reporter that last year, with the help of the continuous expansion of the CIIE spillover effect, it was more positive than expected in the Tmall Double 11 Global Carnival in 2019. In response, the total online sales of the Group's top ten brands increased by 62% year-on-year, driving the total number of new customers to more than 2.6 million.
Photo by Wang Minjie at the Amorepacific booth
"As an extremely important international exhibition in the era of normalization of the epidemic, this CIIE not only provides a platform for industry partners around the world to communicate and communicate, but also deepen the beauty industry. Understanding the Chinese market and grasping the new trends provide an excellent opportunity. Therefore, this CIIE is of great significance to us.” Said An Shihong, President of Amorepacific.
L'Oréal China President and CEO Fei Borui pointed out in his speech at the opening ceremony of his booth that it is a great honor for L'Oréal to participate in the Expo for three consecutive years. "Under the current global situation and environment, the third CIIE has been held as scheduled, and its significance is self-evident. The organizers of the CIIE have made great efforts this year to resolutely make this event even better. This makes us deeply admire".
"First of all, I think the CIIE is a very special platform. This platform is very large and has great information dissemination capabilities in China and abroad, so we also want to make full use of this platform. In addition, the CIIE is more than just It is a place to spread brand information and a valuable place to introduce the technology, content, and corporate activities of the company." Kentaro Fujiwara said that as the number one cosmetics company in Asia, Shiseido hopes to build it into the long-term development history. The important elements of the brand such as trust, technology and high-quality product manufacturing are spread out, and the CIIE is a very suitable place.
Shiseido booth Photo by Wang Minjie
It is worth mentioning that under the epidemic, this year's CIIE also appears to be extremely meaningful. Shiseido Global CEO Masahiko Utani pointed out that when the new crown epidemic appeared in January, he was very worried. "However, in March, many customers have already started to shop, and online store sales have also achieved great development. China has controlled the epidemic in a short period of time. I think this achievement should be a good result for many countries. It is worthy of reference. At present, Japan is working hard to adopt the'with CORONA' measure, which is to try to restore normal life and economic activities while the new crown epidemic still exists and is still expanding. Therefore, this time, China is using offline The format and the holding of the Import Expo as scheduled on the basis of various prevention and control measures should be very worthy of reference for Japan and many countries."
reporter Wang Minjie
editor Shen Yujie
responsible editor Sun Xiao
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