Different sizes are always the pain of women buying underwear online, and it is also the pain point of traditional underwear sales. It is also the reason for the popularity of unsize/password underwear in recent years.
Take CK, Trien , Aimu , Aimu , Aimu , Aimu , Aimu , Aimu , 70A cup, CK's cup size standard is 10, Triumph's cup size standard is 10-12, Aimu's cup size standard is 10; CK's lower bust size standard is 62-72, Triumph's lower bust size standard is 66-72, Aimu's lower bust size standard is ~70. It can be seen that for the same 70A underwear size, Triumph's underwear size is better inclusive, but for picky consumers who are used to wearing Ai Amusement size, when buying Triumph's underwear, they cannot buy it based on their past experience. They need to re-view the underwear size chart to determine whether they are suitable for Triumph's 70A underwear.
. For every time a traditional underwear company launches a new underwear, it must be equipped with more than a dozen sizes at the same time. In addition to the different colors of the same style, there may be more than 50 SKUs. SKU generally refers to the smallest inventory unit, which also means that traditional underwear brands that rely on offline sales often have a very terrible inventory backlog and a very long inventory turnover day.
SKU is a major advantage of lingerie without size/size.
Most of the sizeless/pass lingeries are only single-digit sizes compared to traditional lingeries. For enterprises and brands, inventory pressure is reduced; more inclusive sizes also reduce consumers' online return and exchange rate, simplifying consumers' purchasing process.
is like FINELYCUP, a brand that specializes in steel ring-free underwear. Among the several steel ring-free underwear launched in recent years, all adopt a cross-code design. One of the full-cup lace bras is only made of S, M, L, and XL, but it can cover the consumer group of 70A-85C and no longer caters to the standard size. But it also has the function of adjusting the chest, unlike underwear without size, which only has comfort and lacks functionality, giving consumers more freedom.
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