Deeply pursuing the field of problem skin care is the cornerstone of Dr. Miao's development. In the past decade, Dr. Miao has worked hard to deepen and explore the professional sub-track of acne removal, which has stuck to the position of industry leaders.

Deeply pursuing the field of problem skin care is the cornerstone of Dr. Miao's development. In the past ten years, Dr. Miao has worked hard to deepen and explore the professional sub-track of acne removal, which has stuck to the position of industry leaders. Adhering to the mission of "protecting beauty and achieving a happy life", Dr. Miao helped tens of thousands of patients take off their masks and regain the confidence beauty of healthy skin.

and in the future , Dr. Miao will continue to use herbal technology to bring good news to more people who are troubled by skin problems , and brand upgrade and renewal has become an inevitable move for brand market expansion .

As early as the end of 2020 , the 2020 Miao Doctor National Presidents Summit with the theme of "Gall together and empower new life" was held at the Nanjing Jingfeng Marriott Hotel. Nanjing Institute of Comprehensive Utilization of Wild Plants Dean Wang Songjun, School of Biomedical Engineering and Instrumental Sciences of Zhejiang University Vice President Zhou Hong, Deputy Director of TKA Business of Alibaba Local Services Department Mr. Luo Qiu, Gold Sales Expert Mr. Zheng Weiguo and other industry insiders attended the meeting and discussed the brand value and development strategy with the presidents of more than 500 stores across the country, and jointly launched the brand upgrade of Dr. Miao. This time, Dr. Miao released the new brand new logo

new logo mainly consists of two major elements : butterflies and leaves . represents natural biotechnology and plant herbal vitality . Three water drop-shaped leaves fly around butterflies , and conveys the core theory of life of "one birth, two birth, two birth, three birth, and three birth, all things ". The logo as a whole conveys the core concept of life cycle and that is endless. and the color is also gentle and beautiful. Grass green and sky blue. Green conveys the emergence of the doctor's brand brings vitality and affinity to customers; blue conveys the thinking and imagination of experiencing life science from herbs. Compared with the complex and rigorous of the old logo, highlights the "doctor" attribute . new logo reveals more youthful vitality . "Miaoben's new technology, acne removal doctor", Miaoben uses a natural + technology acne removal method, combining the essence of herbs with modern biotechnology, bringing a natural and safe acne removal experience to acne muscles, leading the innovation of acne removal technology, and bringing a natural and safe acne removal experience to more people.

not only , but also Doctor Miao has made a comprehensive renewal of brand vision online and offline. shows a more "green" and "natural" image .

As the bridge between Dr. Miao and customers, stores have undergone a comprehensive upgrade of . uses light green as the main color , is more vital and , Affinity environment allows customers to relax their body and mind as soon as possible, , is combined with soft lines like landscapes , seems to be in the world of herbal , becomes beautiful while enjoying .

ip image is also aiming at the "trend" and iteratively update . new ip image takes the skin beautician image as the design prototype , combines plants and elves elements . gave birth to a cartoon ip image with a trendy toy style " Zhiyu Fairy ". Green leaves as hair , fits the herbal concept . sapphire and translucent space hat contain technological energy . The harmonious combination of the two elements of , expresses Dr. Miao’s brand tone in a perfect design language.

In order to better fit the information acquisition habits of young people , narrows the distance with young consumer groups . Doctor Miao will tilt the center of gravity towards the line. focuses on the youth group , is the voice of youth . has carried out a series of online activities such as "My youth does not leave acne", . dig deep into the pain points of young people , and actively interacts with them on Weibo , WeChat , , , Xiaohongshu and other platforms . By listening to their stories , builds a bridge of communication with consumers . The brand concept of Dr. Miao’s “protecting beauty and achieving a happy life” is conveyed to the public, and the public’s emotional recognition of Dr. Miao’s brand.

This brand renewal carries the brand demands of Dr. Miao to communicate with people of Z generation, for the future development direction of the brand , , Dr. Miao 3 Chairman Li Jiguo said : "Doctor Miao is from China , Doctor Miao must understand the skin suitable for Chinese people from technology to product to better understand the skin suitable for Chinese ml3, has become a century-old national brand in China. 100-year-old Doctor Miao is not a simple slogan , is on the way to realize this dream , We have 1% chance , , requires 99% of efforts. To build 100-year-old Doctor Miao , create the first brand of skin rehabilitation in Asia-Pacific problems , , is my lifelong goal for ! ”