? This is a "Versailles study". /Tu Chong Creative
popular online vocabulary such as "green tea special fragrance", "scum male scum female fragrance", "Obasan perfume", "no brain silly white sweet fragrance", "cut male fragrance", etc., are all in Trying to use a certain perfume to judge a person's poverty, wealth, high and low, good or bad, and even establishing a series of perfume-related chains of contempt is too narrow.
just click on a webpage that sells perfume, you can get a lot of "fans" in the comment area:
"You can't go out during the epidemic, but in order not to lose the good habit of going out and spraying perfume that I have developed for many years, I decided to every day Go downstairs and throw out the trash."
"Since I bought a cheap and big bowl of Gucci, mosquito repellent no longer needs pungent toilet water."
"I still remember that I bought three or five bottles of big-name perfume on a whim many years ago, no matter how much I liked it at first, In the end, without exception, it is either to give a friend or spray in the bathroom. However, the law of true fragrance has changed me. The moment this perfume is sprayed, it immediately feels like 1 million pounds spilled on my body (note that it is not US dollars), and I love it. !"
Moreover, you will doubt your sense of smell and your reading comprehension in all kinds of "fragrance reviews", so you can't help but want to give these crappy reviews "bad reviews":
" I really like to spray it every afternoon, and I feel that the whole world is quiet. Surrounded by the woody fragrance I like, it seems to hear the sound of waves crashing on the British coastline. "Z2z
" This perfume reminds me of Lu Xun's writing In "Disqualification in the World", there was a sentence in it that impressed me: "Love without materiality is a piece of loose sand. It does not need to be blown by the wind, and it disappears after two steps." In "Little Times", Lin Xiao faced Gu Lida. The scene of shouting,'Beast blood is hotter than you', makes people shed tears and can't help but think about what to eat tonight."
If perfume stimulates your imagination, it reminds you of many places that ordinary people have never been to. , I can’t help but want to show off, of course it’s okay, but at least before showing off literary knowledge, first Baidu to find out whose work "Disqualification in the World" is? It's Osamu Dazai, not Lu Xun! The history of
perfume "confuses" mankind, and it has been widely used in Europe for only a hundred years, let alone in China, where the habit of use has not yet been developed, perfume is just a dispensable embellishment for most Chinese people. .
However, many perfumes have gradually changed from a kind of non-essential cosmetics and expensive luxury products to a consumer product that shows off a distinctive attitude towards life, and a lifestyle with a wealth label.
In popular words, perfume is an important prop of "Versailles".
Sfarlane was blinded by an accident and planned to enjoy the last trip of his life. Living in a luxurious suite, following the smell of a strange woman's curling perfume, dancing an elegant and sexy tango. /The movie "Scent of a Woman"
opened the perfume door
to enter "Versailles"
People who are used to perfume, probably look forward to such a "high light moment": "You smell so good, what are you using? Brand perfume?" This glory is probably similar to the lipstick number being asked.
But occasionally, there will be a lot of embarrassment.
When you are walking on the road, you are attracted by a familiar taste, with the excitement of finding a friend, you boldly assume, and carefully verify it, pat TA on the shoulder: "You are using Zumalong’s blue wind chime today, right? Z2z
As a result, the other party took out a plastic bottle from the bag and said: "Did you say that, MINISO bought a 10 yuan bottle."
It is rare for Xiaohongshu users not to show off their wealth.
Although in the sense of smell of normal people, the similarity of MINISO deodorant body spray of 10 yuan/100ml and Zumalong blue wind chime perfume of 1200 yuan/100ml can reach more than 90%.
But if you ask these two perfumes with a price difference of 120 times, which one should you buy is better, you will most likely get this advice:
"Although perfumes are profitable, rich fairies must buy big-brand genuine ones, not flat For." Explain this inconsistent advice: Although the big-name perfumes are not worth the money, I suggest you give them away for nothing.
Is this to better equalize the rich and the poor, orIn order to better "Versailles"?
MINISO has produced a variety of perfumes that are similar to the big brands, and the taste is "indistinguishable".
In the eyes of "savvy" people, the difference between big-name perfumes and affordable alternatives lies in the "layering" of the fragrance.
perfume is a product that dissolves perfume in ethanol. Because the ingredients in it evaporate at different speeds, it will lead to three distinct odor stages, called top, middle, and bottom. The top note of
is the smell immediately after the perfume is sprayed. It is the fastest volatile among the three notes; the middle note is the core flavor of the perfume, with an average holding time of about 1 hour; the back note is the last one left on the skin taste. Each fragrance of
has different classifications. Perfumer Michael Edwards drew the scent wheel and divided the perfume into four scents-floral, oriental, citrus refreshing, and woody.
What kind of taste do you mean, I can’t understand or smell it...
Whether you can smell the difference or not, people who “knowledge” can definitely feel all kinds of gardens in the fragrance changes. Ocean, forest and other pictures.
Of course, many big-name perfumes will have almost one fragrance from beginning to end, but this can never be called "no layering", but should be called a "linear fragrance".
perfume industry has given birth to many full-time "fragrance critics" who smell perfumes and write reviews. The price of
perfume ranges from 10 yuan to 10,000 yuan out of print, and there is naturally a chain of contempt.
When the perfume Xiaobai worked hard to save money for several months, and finally was able to win the classic perfumes of Dior, Gucci, and Chanel in the double eleven big promotion, the person holding the salon perfume was writing on Xiaohong. Fragrance Commentary": "Stop buying big-name perfumes, they have become street fragrances on the street!"
When salon perfume lovers cherish the people around an unknown perfume salon, people who play antique perfumes At home, I wiped the collection of out-of-print perfumes from the last century, wondering which one would be better for walking my dog later. Z2z
people who play antique fragrances like to say: "Owning it, you are like embracing that era." Z2z
Oh sorry, the word "spray" should not be used here, "knowledgeable" people only say "wear" perfume.
did not hesitate to spray the perfume in a wide range in the air, and then walked in slowly, letting the fragrance spread evenly throughout the body, as if they were wearing the "emperor's new clothes"-like ritual sense. Pursued. The “frugal” practice of applying a little
on the wrist, rubbing it with both hands, and rubbing it behind the ear is naturally despised.
perfume has become a kind of label
is not all to blame you
Admittedly, perfume can bring a lot of beautiful feelings to our lives, but the least of which should contain, is self-righteous superiority.
is similar to jewelry and leather goods. At the beginning of its birth, perfume is something that can only be reached by the nobles at the top of society. The first to use perfume was the famous Princess Sissi, who used fragrant alcohol with rosemary scent to treat rheumatism and gout.
has evolved from a very high-concentration, high-priced fragrance into a popular eau de toilette today. Only then has perfume entered the homes of ordinary people and become one of the luxury goods within reach.
According to the concentration of fragrance, perfume can be divided into 5 grades, perfume, eau de toilette and cologne are the most common. /果壳
Netease Business has done a survey, a bottle of Christin Dior Miss Dior priced at 780 yuan, the real raw material cost only accounted for 2%, which is 15.6 yuan, the remaining price composition is 33% tariff, 10% of manufacturer profits, 10% of seller profits, 8% of advertising expenses, etc.
Actually, the price of perfume is still rising. A survey by the NPD Group shows that the current average price of luxury brand perfumes is 63 Euros per bottle (492 yuan), while in 2006, the average price of perfumes was only 46 Euros per bottle (360 yuan). In other words, in the past 13 years, the average selling price of luxury brand perfumes has risen by 37%.
Of course, from the perspective of the industry, the perfume industry lacks basicCommon sense, perfume is a mature industrial chain including raw materials, research and development, packaging, marketing, distribution, etc. There is a question on
Zhihu: "Why are some perfumes so expensive?" A user RitaW's answer is: "A bottle of real perfume has to go through hundreds of times of repeated modifications from the initial inspiration to the final product. The final draft can only be finalized after trial and error. The selection and proportion of each raw material must be extremely precise. This is a simple and cumbersome process."
has the title of "the world's most expensive perfume" and was launched by fashion brand Jean Patou The perfume Joy requires 10600 jasmine flowers and 28 dozen May roses to make a bottle. The value of
perfume, of course, comes not only from raw materials and brands, but also from art.
Since art and music can be regarded as art corresponding to vision and hearing respectively, why can't perfume be art corresponding to smell?
In the eyes of many people, great perfumers can also be regarded as artists. Perfume is not only an aromatic liquid, but also an item that carries the inspiration, story and beauty of the perfumer.
However, due to factors such as the abstraction and subjectivity of the smell, the difficulty of judging, and the non-independence of perfume production, perfume is still not a recognized art, but can only become a carnival for the minority.
But people who really love perfume probably don't want to just look at their beloved and become a label to judge others.
popular online vocabulary such as "special fragrance for green tea", "smoke for men and women", "Obasan's perfume", "no-brain silly white sweet fragrance", "cut male fragrance" and other eye-catching vocabulary, are trying to use a certain style Perfume judges a person's poverty, wealth, high and low, good or bad, and even establishes a series of contempt chains related to perfume, which is too narrow. In a conversation with Xu Zhiyuan, the writer Jin Yucheng of
criticized the simple vocabulary of "three uncorrected views" and "scumbag" commonly used in today's society, trying to cover complex human nature, which is very pitiful and naive.
As we all know, humans have only 5 taste receptors, sweet and bitter, fresh and salty, but we have evolved at least 1,000 different olfactory receptors. A 2014 study concluded that we can distinguish at least 1 trillion different smells, which is 100 million times previously thought.
Scientists have discovered that memories related to smell are often more emotional, intense, and vivid than other types of memories. Studies have shown that we can still remember a special memory related to smell with an accuracy of 65% even after a full year, while the memory based on vision is only accurate after 4 months. Reduced to 50%. As long as
smells the smell of the past, it will open the memory of the time, and it is scientifically certified as the "Proust effect".
The refreshing flavor of enjoying the coolness next to my mother in the summer afternoon, the scent of ink coming out of the newly bought books, the smell of mud mixed with the smell of the winter after the first snow... Everyone cherishes memories related to smells.
If the perfume you like can also awaken a certain kind of beautiful memory and become a symbol of yours, then why bother about whether its brand is loud and whether others agree with it?
Use your favorite perfume and let others label it.
[1] Are luxury brand perfumes really profitable?丨Fashion Business News
[2] This is an interesting push丨Leviathan
[3] What do you want to say to Xiaobai as a perfume lover?丨Knowing @三桃
[4] "Playing with niche perfumes, isn't it just pretending to be forced?"丨RealCoolGirl
✎Author | Jia Hui
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