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Vision Street Wear
Kanye West
Steve Aoki
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Talking about stunts, I am afraid that no one in the trend field or even the entertainment circle is better than Kanye West. Not long ago, Kanye was listed on the hotly searched Twitter incident. In order to defend Virgil Abloh, who is deeply involved in plagiarism disputes, Kanye not only publicly confronted the well-known designer Walter Van Beirendonck, but also called provocatively. Instagram "Fashion Police" @Diet Prada, one stone stirred up waves.
There are different opinions on Virgil's "appropriationism", but Kanye is undoubtedly the one who chose to be a good friend platform. The topic about him obviously doesn’t stop there. In order to help him through his clothes, this big figure who is about to run for president has successively posted several preview photos of the campaign surroundings in his posts, including T-shirts and baseball caps. There are different items with the slogan "Kanye 2020 Vision", which are highly recognizable.
Netizens spoof Kanye West Presidential Campaign Mock Up Picture | Via Pagesix
Via Twitter @ye
Once this group of preview photos was released, many careful fans questioned it, believing that "Kanye 2020 Vision" campaign peripheral products and skateboard brand Vision The design of Street Wear (hereafter referred to as VSW) is very similar. Kanye himself also acknowledged this statement in the follow-up, and his creative inspiration was derived from VSW's most classic Box Logo.
Via Twitter @ye
Via VisionStreet Wear
For the time being, regardless of whether Kanye's actions are appropriate, it is the street brand VSW's sudden appearance in Kanye campaign surroundings, which has become the focus of more people's attention. It is undeniable that in the current era when young trendy players become the main force of consumers, whether they have "topicalness" and whether they have the blessing of "social celebrities" have become the basic conditions for brands to stand out. Compared with the popular brands that frequently appear in search terms, VSW seems a bit out of place, even becoming a stranger and niche existence.
originated from the streets of skateboarding culture. OG
Via VisionStreet Wear
But aside from Kanye's "giving up the flames", for those veteran players familiar with street culture, VSW’s Box Logo has always been the most profound imprint in memory. Since the 1980s, VSW has been a symbol of skateboarding, music and street culture. As one of the "OG" of American street brands, VSW has an irreplaceable position in the trend circle. Looking back on the development history of VSW, it can also be seen as a part of the history of skateboarding.
Via Bored Panda
In the middle of last century, along with the waves and sunshine of Southern California, skateboarding emerged. When the time came to the 1970s, skateboarding entered an unprecedented period of prosperity. Countless young people have become loyal fans of the sport, and people have a great demand for skateboarding sports apparel products. And the young man Brad Dorfman was born in Southern California. He was a member of the skateboarding culture at that time.
brand founder Brad Dorfman (middle) skater Christian Hosoi (left) singer Jackson Browne (right) | Via VisionStreet Wear
With the enlightenment and shaping of skateboarding, Brad spent his entire teenage years on skateboarding. With the daily continuous communication and practical innovation with street skaters, coupled with his own obsession with skateboarding hardware, Brad first established the skateboard brand Vision Skateboards in 1976, which focuses on skateboarding hardware design and manufacturing.
At the end of the 1970s, Skateboard Deck (skateboard surface) became the main product of Vision Skateboards. Since then, Vision Skateboards has cooperated with many artists and launched a lot of creative design works on the board. Not only the color is very impactful, but the "Vision Gator" swirl pattern design with psychedelic visual effects has also become the brand so far. The most classic artistic element so far.
Via VisionStreet Wear
Until today, these boards are very valuable in the skateboarding circle. Both the board outline and the artwork on it are obviously different from today's boards. It can be said that they represent the Vision Skateboards of that era. Antiques, on the other hand, proves that Vision was already a prestigious and marketable brand in the skateboarding circle. Subsequently, Brad, who is well versed in the street, extended the brand's tentacles to the field of skateboarding apparel and footwear, hoping that more people who love skateboarding can have their own clothes, and Vision Street Wear was born.
Mark "Gator" Rogowski (left) Mark Gonzales (right) | Via VisionStreet Wear
After that, the classic red and black bold logo pattern has become the most popular and admirable symbol of skateboarding and street culture. In addition to the impactful logo, VSW has also become attached to famous skateboarding gods such as Mark Gonzales, Lance Mountain, Tas Pappas, Duane Peters and so on.
Mark Gonzales (first from right) | Via VisionStreet Wear
Among the skaters who cooperated with Vision Street Wear, Mark Gonzales is the most representative one. At the age of 13, Mark Gonzales became a professional skater, and later on The cover of the famous skateboard magazine "Thrasher". Before Gonzales had established his position with the ultra-long-distance Ollie action, VSW enlisted the future star Gonzales under his command and launched a series called "Gonzo & Psycho Stick" for him.
Via VisionStreet Wear
originated from the authentic West Coast skateboarding culture. During the development of VSW, music, art, and an understanding of fashion have been integrated to form a new lifestyle. Coupled with the performances of skaters Tony Hawk, Christian Hosoi, and the popular band the Red Hot Chili Peppers (Red Hot Chili Peppers), the inherently inseparable skateboard and music are more closely related.
"Incredible" MV | Via Youtube @MFtheband
From the late 80s to the 90s, you can see the traces of VSW's full invasion of popular culture in many films and music works. In the blues rock legend Tom Petty's "Free Fallin", Poison (Poison Band)'s "Fallen Angel", and the British band EMF's "incredible", we can see the popularity of VSW in that era. With its diverse clothing styles, VSW also became the most popular skateboard brand at the time.
newThe era is back to the public’s sight of Vision Street Wear
Via VisionStreet Wear
If in the 1980s, the style of streetwear was still more focused on skateboarding, music and other elements, then from the 1990s to the present, more trends and new forces have poured into the public’s vision. Clothing has gradually become a mainstream aesthetic for young people. Although VSW in recent years has not had the dazzling brilliance of the past, as one of the street trend OG brands, VSW has an indelible influence on today's trend circle, and there is no lack of top trend Icon for its endorsement.
Rihanna & Steve Aoki | Via VisionStreet Wear
Fashion godfather Hiroshi Fujiwara once said in an interview: "Streetwear originated from skateboarding, and VSW, which came from street skateboarding, was the first brand that attracted his attention, so in his opinion , Streetwear started from VSW.” Such insights not only affirm the status of Vision Street Wear, but also make more young people begin to pay attention to this OG brand, and also have the opportunity to witness VSW's long-standing development of diversified genes.
Steve Aoki | Via VisionStreet Wear
VSW In recent years, in cooperation with different fields, the first is to sign the famous DJ musician Steven Aoki as its brand ambassador. As a pioneer musician, Aoki relies on the breakthrough combination of electronic music and rock and roll to create a very creative music style. Such a rebellious image and musical talent have allowed him to gain a lot of fans. And Aoki's aesthetic taste can also be reflected in his personal wear. From clothing to music, the cooperation with VSW allows more people to experience the contemporary trend culture that combines music and skateboarding.
Vision Street Wear x Edison | Via VisionStreet Wear
In addition, VSW has maintained joint cooperation with different brands in recent years, infiltrating the brand's trend aesthetics in different fields. For example, with the trendy Icon Edison Chen’s joint series, the two sides centered on "3RD EYE VISION" as creative inspiration, and through a series of single product interpretations, led everyone back to Edison Chen’s first art exhibition: "I hate your gaze" Full of fun.
Vision Street Wear x Edison | Via VisionStreet Wear
"Dare to break the rules and explore more fun in life", VSW, a classic skateboard brand in the new era, is still trying to make efforts in all directions to convey its street attitude. On the other hand, from the street originator appointed by the fashion godfather Fujiwara Hiroshi, to the cooperation with DJ Steve Aoki and the trend Icon Edison Chen, we can also see the important influence and status of VSW in the trend circle. VSW, which carries the memories of a generation, will naturally not stop there, so how will its future chapters be written?
However, although you may not have the opportunity to buy the "KANYE 2020 VISION" peripheral to support his presidential election, you can also look forward to the surprise we provide you. If you want to join the VSW camp, please post your brand impression of Vision Street Wear in the comment area below. We will draw one fan to send out a VSW classic Box Logo Tee with an L code. The deadline is August 31, 10 pm Point, don't miss it.
WRITERWest
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