(December 28, 2022, Shanghai) STARTER BLACK LABEL, a high-end street fashion branch of the international retro sports brand STARTER, has joined hands with the well-known domestic graffiti artist MORE CREW to launch an exclusive Year of the Rabbit package on the occasion of the New Year. As a must-have product for the brand to welcome the new year every year, this series is mainly red in color and adopts bold graffiti color techniques to welcome the festive atmosphere of the Year of the Rabbit in the Lunar Calendar. Combined with the Chinese mythological story of Jade Rabbit pounding medicine , a cute and humorous "Wonderful Rabbit" image was created. This inspiration was applied to many categories such as woven jackets, leather jackets, crew neck sweaters, pullover sweatshirts and VOL2 shoes, which is playful and childlike without losing the trendy sports style.
breaks the convention of jacket version and design , shows the contrast and cuteness of the Year of the Rabbit
's Smart Rabbit series celebrates the arrival of the New Year in the Year of the Rabbit in 2023. It brings three distinctive yet personalized jacket styles. It selects corduroy fabrics, PU fabrics and high-quality velvet fabrics, and infuses them with colors full of Spring Festival flavor, which are highly suitable for the joyful atmosphere of New Year's gatherings.
Two of the woven jackets have their own characteristics and highlights not only in terms of fabrics or designs. The woven jacket, which is mainly made of corduroy fabric, changes from the conventional version of the classic baseball jacket. It adopts a fashionable lapel design and a clear pit texture. It is rich in layers and shows an OG retro feel. It is also combined with strong contrasting colors, rich large color blocks, large pattern embroidery and other techniques to splice it on the front, back and sleeves. It is full of visual tension and presents a more street-style fashion expression.
Another woven jacket has a delicate and silky suede feel, combined with the excellent fit of a baseball jacket, which improves the wearing experience and comfort, and easily unlocks multiple dressing styles. It is also equipped with a soulful clever rabbit theme LOGO design, embellished with red and white stripes on the collar, hem and cuff ribs. Against the background of red, the overall clothing is full of vitality and contributes to the festive atmosphere.
At the same time, the new year model PU leather jacket is also launched. It uses light and waterproof high-elastic fiber fabric and rich pattern technology to reshape the tough style of the motorcycle leather jacket, and injects the new Q cute rabbit element full of new year's flavor to add highlights. The overall style is supplemented by a patchwork pattern layout, and the similar sound of the clever rabbit is interpreted with a special number symbol 021 in a fun way. With the support of the lapel leather jacket style, the crisp and stylish style is also filled with the retro beauty of the 1980s and 1990s clothing.
red and white color matching interpretation of the Spring Festival New Year flavor , festive atmosphere relaxed hold live
STARTER BLACK this season LABEL's sweaters and sweatshirts for the Year of the Rabbit are mainly red and white. The details are cleverly combined with the brand's LOGO and cute rabbit patterns to create a wide range of items such as round-neck sweaters, pullover sweatshirts, and woolen vests. The humorous and interesting image of the rabbit collides with the contrasting red and white colors, adding a unique touch of vitality and vitality to the new products for the Year of the Rabbit.
round-neck sweaters and pullover sweatshirts are made of high-quality half-velvet and cotton-feel fabrics respectively, which have a soft touch and dense texture that are skin-friendly. It also adopts a pullover hooded sweater style to create ample space for movement. Whether worn alone or layered, you can play with the trend. The two are also unique in the presentation of craftsmanship. The round-neck sweater has a unique tassel design in the lively rabbit pattern, creating a new style for the New Year. The rabbit pattern design of the pullover sweatshirt is injected with suede glue printing technology, which is comfortable to the touch and adds new interest.
The woolen vest that is easy to wear in winter is made of selected pure cotton yarns. The thickness is moderate and the texture is full. The unique and retro cable texture is spliced to make the body look three-dimensional and full. Its V-neck design can also be layered with sweatshirts and sweaters. It is trendy and unique and is an indispensable secret weapon for creating a sense of hierarchy.
New Year shoes Mix and match single items for the Year of the Rabbit , Explore the diverse New Year combinations
The VOL2 shoes in the Year of the Rabbit package are full of clever rabbit elements.The overall color scheme is brown and black, and red is applied to the shoelaces and lining, echoing the red New Year atmosphere of the Spring Festival. Feel free to match any item in the Year of Rabbit package to easily create a festive atmosphere. The use of a variety of fabrics on the upper makes the appearance of the shoe full of layers. The suede part is added with a special texture formed by the dot technique, and the appearance is visually perfect. The side of the shoe body also has unique visual highlights. The smooth and bright PU fabric makes the embellished star elements full of color. At the same time, clever rabbit elements are added to the tongue, heel and other details to interpret the New Year theme wrapped in the Year of the Rabbit, making the Year of the Rabbit trendy.
STARTER BLACK LABEL New Year Rabbit Year package is now on the market. You can go to STARTER BLACK LABEL’s nationwide offline stores and Tmall official flagship store/WeChat mini program mall/Dewu/Douyin platform STARTER BLACK LABEL brand homepage to purchase.
About STARTER
STARTER is an international sports trend brand with a history of 50 years. Born in 1971, it was the first brand to cooperate with the four major sports leagues as a team uniform supplier. It has a profound influence on , hip-hop and , and is deeply loved by celebrities, domestic and foreign hip-hop singers, and trendy icons. In the process of development, STARTER has gradually integrated music, fashion and street culture, and has been deeply loved by countless well-known brands. Following joint projects with popular trend brands such as SUPREME, A BATHING APE, KITH, and UNDEFEATED, STARTER officially added a high-end street fashion branch line, STARTER BLACK LABEL, in 2011.
STARTER BLACK LABEL provides young consumers who love fashion culture with trendy items that organically integrate American street culture and sports genes, and uses pioneering and innovative brand propositions to meet the spiritual needs of the new generation of young consumer groups and promote the development of the trend.
official Weibo: @STARTER
official WeChat: STARTER (ID: StarterOfficial)
official website: WWW.STARTERCHINA.COM
