As the new snow season is approaching, it is time to prepare fashionable equipment such as snowboards , ski suits , etc. At this time, the equipment that has both a sense of style and a technological core has successfully caught the attention of fashionable people. Fashion brands that have broadened the wearing scene of ski suits, as well as established professional brands that have launched innovative designs, seem to be the best choices on the purchase list. The leading professional and established ski clothing brands can provide a full sense of security for novices who choose ski equipment for the first time. Skiing requires higher requirements than ordinary outdoor clothing for long periods of time on the snow, warmth retention, breathability and moisture removal, windproof and waterproof, and body protective design of snow clothing. Therefore, choosing the right ski clothing can save you from problems such as falling in the snow, getting wet, and inconvenience in movement.
Facing the craze of ice and snow sports, in order to attract more young consumers, brands with a long history of snowwear have begun to focus on appearance while maintaining the professional functionality of the brand. In addition to ensuring safety and comfort, unique design tailoring and exquisite details are essential factors for a high-quality skiwear to stand out. The latest season of the ROSSIGNOL RIDEFREE series, which has a history of more than a century, uses retro elements from the 1960s to the 1980s as the background. It displays the large-character LOGO in the form of graffiti painting, and uses a large number of color blocks to show retro aesthetics. The combination of polka dots unifies the colors and pictures. The new snowboard series launched by
in the new snow season is a joint series with snowboard masters, and the new double-board series of snowboards designed by illustrator David Habben and others are also worth a look. The youthful design attempts to attract more Generation Z consumers.
Professional sports brand DESCENTE revitalizes style and innovation through joint cooperation. It launches BRAMVANDIEPEN's joint ski series, which is inspired by the aurora and snow-capped mountains. It is full of futuristic aurora green and uses a new type of constant-temperature fabric to ensure lightness in movement while isolating the loss of temperature. The eye-catching colors make you become a fashionista in the snow field with your upper body.
BURTON BURTON–Directed by YOSUKEAIZAW brought by Hakusan manager Yosuke Aizawa in the 2022~23 snow season A capsule series, designed by the designer based on the "balance between life and work, snow and city", brings skaters a brand new product that is classic and retro in the 1990s and full of design. The snow suits with super impactful colors can be recognized at a glance in the snowy mountains, visually standing out from the crowd.
The equipment giant SALOMON, which has genes in both the fashion and outdoor fields, is the first choice for both professional players and new players. It has just launched a shoe with Maison Margiela. It is not only a representative of the current fashion industry's appearance, but now SALOMON is still the only brand in the world that produces all its own ski equipment related parts. The combination of fashion and professionalism is enough to support ski enthusiasts in all fields to create winter fashion styles.
For novices who have just entered the ski resort, the priority is to create a set of eye-catching ski equipment rather than skilled skills. Fashion brands actively exploring the field of skiing have just met the needs of this group of consumers. In addition to international professional ski clothing brands, major luxury brands have successively launched special series such as skiing and afterski. At the same time, in the pursuit of professionalism and "good-looking" basic needs, continuing to seek more daily wearability and styling has become a key trend this season.
LOUIS VUITTON 2023 early spring men's series Snow takes alpine sports as the design theme, based on performance and multi-function, and integrates ski wear elements into practical urban fashion.
came with LOUIS VUITTON TRAINER SNOW BOOT snow boots also respond to the general trend of combining high-quality products with outdoor elements. The new snow boots are extended from the brand's iconic sports shoe style Trainer, with a wider shoe shape and an ultra-high upper, and are equipped with a metal triangle on the shoe body. shaped eyelets and technical hooks, and stoppers are added to the laces to improve the flexibility of the entire pair of boots. A snow boot outsole with a more stable grip is also added to enhance the functional attributes of the entire pair of shoes. The body of the shoe uses a large area of classic presbyopic pattern to show a luxurious sports style.
Taking advantage of the trend of ice and snow sports, CHANEL's autumn and winter show uses straight-leg ski pants style paired with sweaters and jackets to create a dynamic and elegant look.The Coco Neige 2022 series combines ski clothing fabrics with tweed, continuing the style of integrating sports into daily wear. Winter sportswear made of functional fabrics can switch between sports and fashion at will.
This year's DIOR 2023 men's ski limited series launches a rich variety of ski clothing, snowboards and ski accessories, using the psychedelic effect of the CD Diamond pattern, showing snow-capped peaks reflecting glacial lakes or mirage. It has both appearance and performance, and is simply tailor-made for sportsmen. The
series joins hands with Swedish safety snow equipment expert POC, Swiss brand AKSKI and Japanese professional sports brand DESCENTE to launch ski protective gear, snowboards and sportswear, integrating exquisite craftsmanship, technological fabrics and futuristic design. The style travels through the snowy areas and the figure moves with the wind. It is not only super waterproof and protective, but also has a unique fashion sense. Unique, light and comfortable, it can easily cope with various sports scenes. Whether it is alpine skiing or walking in the snow, it can interpret an exquisite and fashionable sports lifestyle.
Jimmy Choo has just released its latest ice and snow capsule series. Focusing on the winter ice and snow theme, it has launched a variety of new products including snow boots, winter clothing, bags, accessories, etc.
with Alps sky f resh The snow-themed Glades snow boots are the most eye-catching. They are available in wisteria white, all black, and metallic silver. The waterproof padded nylon upper enhances warmth, while the rubber sole and lace fasteners make it easier to wear. At the same time, splicing materials are used to create a vivid gradient effect. The gradient design linked with the snow boots includes daily clothing such as waterproof hooded down jackets and bags, as well as one-piece tight ski suits, gloves and other ski sports accessories. Even on cold snowy roads, comfort and fashion are retained.
Zhihe launched the "Après-Ski Ski Atmosphere Group" series, which integrates contemporary elegance and natural functionality into new snow wear. The collection creates high-performance, natural clothing solutions that highlight the dual sensory pleasures of touch and sight with form-fitting, dynamic and comfortable clothing.
is both soft and pure, but also has a tough sculptural texture. The simple yet practical design can be worn season after season and can be easily paired with other basics. Overall, the days of ski wear that made you look bulky and snowman-like are gone.
This year, ski equipment has begun to evolve. There are those who win with a sense of design and the pragmatic ones who focus on practicality. No matter what the appearance is, professional functions play an important role when going to the ski resort. Breathability, moisture wicking and flexibility are core components even in the most fashionable ski series. Before the snow season comes, quickly prepare new equipment!
new media editor: Chen Jia
new media design: open
