About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60.

2025/10/2303:32:37 fashion 1077

The secret to 73-year-old Asami Naito's radiant look lies in her curiosity to challenge herself as she ages!

Asami Naito was born in Tokyo. About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. She wears high-end brands such as Dior and Celine as well as affordable clothes, making people feel the fun of fashion. Photos taken with a stylish husband have also become the fairy love that young people yearn for.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

"I am where I am today because of the support of my family."

"Fashion is my source of energy," said 73-year-old Asami Naito. Wearing high-end brand collections, high heels, and impactful jewelry, she quickly became a hot topic, and was dubbed the "fashion grandma."

Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. She also said updates would only be made with follow-up from the family. " It all started as a hobby blog started by my daughter Saori about six years ago. Thanks to the support of my family, I am where I am today."

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

Asami is a humble person with a gentle personality, no discrimination, and can get along with everyone. However, her character was very shy when she was young.

While living abroad between the UK and France for work, she realized the joy of dressing fashionably with confidence and the importance of having self-confidence.

"Unlike the Japanese, foreigners often tell us directly what they think. I often get compliments on my clothes from people I don't know, which definitely gives me confidence. I think my ability to actively communicate with a variety of people and my life abroad have had a big impact on me."

"For me, fashion is one of the joys of life. . I want to enjoy fashion until I die, no matter how old I am. Don’t think, ‘I can’t…’ I wear whatever I want and go out. I think fashion has the power to make people positive, and if fashion changes, your personality will change.

Asami attracts people around her with her overwhelming presence. A persuasive and powerful message should actively support women of all ages, including the younger generation.

STYLE.1 Fashion

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

skirts, bags, earrings and rings are all "Dior". The shirt comes from Germany’s Sosu, who is friends with the designer through social platforms. Her sunglasses are Linda Farrow and her shoes are Aquazzura.

" I've always loved fashion, but now I'm increasingly following my daughter's advice on shopping. When I was in junior high school, I was absorbed in reading the American version of Seventeen and going shopping in Ginza . At that time, Twiggy and Jean Shrimpton were the 1960s supermodels, as well as French Alain Delon muses Mireille d'Arc and Audrey Hepburn. I enjoy fashion by referencing style icons like this, of course I still admire it, but based on the style that influenced me at that time, I’m trying all kinds of fashion now!”

STYLE.2 Jewelry

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

All accessories collected while living in France and England

" Jewelry and accessories are indispensable for fashion. I have been fascinated by the charm of accessories since I was about 3 years old and started wearing earrings and brooches because I like mature designs. I like stone matching Accessories. I particularly like Native American silver jewelry. A large necklace made of buffalo leather and wooden beads that I bought in France. The impactful design goes well with a simple pair of shoes. ”

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

The buffalo and stone accessory is what she takes with her when she travels. Most of them were bought when she lived in France for several years.

STYLE.3 Hairstyle

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

Asami's daughter Saori styles her hair every morning, and the key is to make the top as fluffy as a mohawk.

"I used to wear ponytails, but recently my daughter Saori's updo has become my staple. My daughter is used to it, so she can always finish it in about 10 minutes. After the updo, she also likes to lightly spray some perfume on her head, so that the whole person is wrapped in fragrance throughout the day."

STYLE.4 London

Dior's cape-style coat and shirt, and Aquazzura's knee-high boots were all purchased in London. Balenciaga’s leather pants are her favorite that she bought 8 years ago. Sunglasses are Karen Walker.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

"The first time I went to London was on my honeymoon. My husband's job is to sell classic cars, and I have traveled to London countless times for work. When shopping in London, I often go to Bond Street in the West End, the department store "Harvey Nichols" and the time-honored boutique "Browns". I sang "Carpenters" with my family and drove to various places, leaving nostalgic memories."

STYLE.5 The top and bottom of the sunglasses

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

are "Linda Farrow" and the middle is "Karen Walker", both of which are commonly used accessories by Asami.

STYLE.6 Music

When I go to watch a live performance, it is extremely fashionable and it is Mami's style that enhances the atmosphere. The outfit below is what she wore out and about, an Oscar de la Renta dress, paired with a Gabriela Hearst bag and Manolo Blahnik mules. Pierce is Dior, full of romantic style.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

" I like music, going to live performances and concerts gives me energy, so I go a few times a year. I like all types of music, but recently I like YOSHIKI-san's piano playing. From Paul McCartney's concerts, I will also go to Kim Jaejoong and ONE OK ROCK scene (laughs). "

STYLE.7Water

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

"Try drinking water to stay healthy on the advice of your doctor and family. I'm not committed so I'm doing the best I can and I'm aiming to drink 2 liters a day. ”

STYLE.8 car

red classic Ferrari , jumpsuit suit, Asami is still a cool girl, she looks very stunning with jewelry and sunglasses.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

When Asami was a child, her family owned a third-generation car dealership that dealt in classic British and Italian cars. " My whole family loves cars. The car I used to drive was a Porsche Carrera that my husband bought new about 35 years ago 911. I was so happy that I asked many times, "Is it really good?" The picture is my husband's car, a classic Ferrari from the 1960s. The bright red color in the photo is beautiful, right? "

STYLE.9 The portrait painted by the granddaughter is Mami on the far left.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

"As the saying goes, 'grandchildren don't hurt when you look at them', they are so cute and cute... The time we spent together blew away my fatigue and made me laugh. Recently, she drew a portrait of me. Although she doesn't look like me, I also think she has artistic talent!"

STYLE.10 Friends of the younger generation

From left, eye makeup artist Mami Maruyama and manicurist Izumi Suzuki.

About five years ago, she shared her daily life on social platforms with her daughter Saori, which attracted people's attention. Asami, who has attracted much attention as a fashion leader, started sharing herself through SNS and blogs after turning 60. - DayDayNews

" My friends from the younger generation have a girl night out about once a month, and they are already used to it. We originally met after getting manicures and eye treatments, but now we get to know them better, and now we go out to eat together. I like to talk about anything with my single friends, from love to work."

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