Under the wave of the meta-universe, the connection between the fashion industry and the virtual world is becoming increasingly close.
Recently, the virtual fashion experts Sam Shanshan and Liz Lizi, jointly created by Mofa Technology and SuperELLE, have ushered in an image upgrade. In the official video, the skin texture and overall accuracy of Sam Shanshan and Liz Chestnut have been significantly improved, which can match more clothing materials , fashion matching and makeup effects, thereby creating value for the brand through stronger visual tension and interactive gameplay. Mofa Technology and SuperELLE, two companies that have leading positions in the metaverse industry and first-line fashion resources, will also use this as a breakthrough point to continue to convey the fashion concept of young people and interpret the future fashion aesthetics.
From appearance to product expression, the path to advancement of fashion virtual experts
In December 2019, SamLiz, a virtual person jointly created by Mofa Technology and SuperELLE, officially settled on Sina Weibo, expanding the virtual horizon of the fashion industry. In September of the following year, SamLiz and actor Yang Chaoyue appeared on the cover of the magazine of SuperELLE Super Media Platform, which aroused enthusiastic response from fans. One of the two is a model master and the other is a virtuous master. With her fashionable and beautiful image and the character of a Gen Z girl, she brings a brand new visual experience to the brand's youth.
In more than two years, SamLiz has cooperated with Nike, Chanel, Boshilong , Farfetch, etc. Sometimes wearing ski suits or Disney princess outfits, sometimes spraying CHANEL perfume or using national fashion beauty and skin care, becoming a unique fashion darling. As the crystallization of the deep integration of beauty and technology, they help brands create deeper connections with users, providing positive and beneficial reference for the metacosmization of the fashion industry.
Time is coming to 2022, and the market's acceptance of hyperrealistic virtual people is getting higher and higher. For virtual people who have signed contracts and endorsements, they also need to keep pace with the times and expand their application scenarios. Against this background, Mofa Technology's leading advantage in virtual human technology has more use. To this end, Mofa Technology and SuperELLE joined forces to upgrade SamLiz's image. The two appeared with a new image of a super realistic virtual person and improved their "business level" in all aspects.
After "refreshing", SamLiz has a more delicate and realistic skin texture and overall accuracy, which can further highlight the makeup effects of various clothing materials such as cotton and silk and make-up. The two will explore trends, observe life with more charming visual expression, and explore a new fashion philosophy across dimensions.
At the same time, SamLiz, which has transformed into a hyper-realistic virtual person, will bring a new immersive interactive experience, making consumers more realistic, thereby establishing a stronger emotional link between the brand and the user. With stronger product expression, SamLiz will carry out deeper cooperation with the brand to help fashion and beauty brands establish a new understanding of the meta universe.
Mofa Technology leads, "virtual person +" breaks the fashion circle
At present, the fashion industry connects to the metaverse has become a general trend. From fashion magazines represented by SuperELLE to luxury brands such as Gucci and BURBERRY, many brands at the forefront of fashion have entered the metaverse. At the not long ago SS23 China International Fashion Week virtual show, a group of virtual people wearing fashion broke the dimension and walked onto the runway, bringing new imaginations about the meta-universe to the fashion industry.
As a content technology company with computer graphics and AI technology as its core, Mofa Technology relies on full-stack, end-to-end virtual content intelligent production, virtual human creation and operation technology, and has developed professional and consumer-level virtual live broadcast technology and a three-dimensional AI virtual human capability platform, which has the ability to inject more innovative impetus into the fashion industry.
The super realistic virtual person SamLiz, which has just been upgraded, can maximize the scenario needs of fashion circle partners. The two have strong dynamic management capabilities for appearance and body expressions. They not only easily control different styles of fashion and present unprecedented fashion expression, but also vividly show their fashion charm in the virtual show and bring a subversive viewing experience to the audience.
In addition to SamLiz, super virtual idol Ling__Ling is also a "top" fashion expert created by Mofa Technology.As the first hyper-realistic virtual KOL, Ling__Ling's three days of debut, and its full network coverage reached 60 million. She is the first Chinese virtual person to appear on CCTV variety shows and fashion magazines. With her versatile and exciting "works", she has cooperated with domestic and foreign first-tier brands such as Bulgari , Estee Lauder , Tesla , Naixue's Tea, 100-year Runfa and other domestic and foreign first-line brands. She was rated as the top 3 of China's virtual IP by well-known financial media, becoming a real top domestic virtual person.
At present, Mofa Technology has completely opened up business scenarios from virtual person production, character connotation filling, content output, IP marketing, to serving e-commerce, training, customer service, recruitment and other business scenarios, and can provide full-stack technology and product services for the personalized needs of enterprises to create, educate and employ people. More high-quality and high-precision virtual people will bring richer and more quality cross-dimensional fashion shows to the fashion circle, and rely on the rich scene application capabilities of virtual people to unlock more innovative gameplay, helping cooperative brands to create a "fashion meta-universe" with virtual people as the core elements, bringing new incremental value to the fashion circle and supermodel circles.
The relevant person in charge of Mofa Technology said that not only the fashion industry, but in the imagination, almost all industries can enter the metaverse and burst into new vitality. Mofa Technology will provide platform solutions for the large-scale, interactive and intelligent production of virtual people and virtual content, build a "water, electricity and coal" infrastructure for the metaverse, realize the full-scene application of "virtual people + X", and empower all walks of life to enter the metaverse era.
correspondent Kuangkuang
