Speaking of watches, the first thing that pops up in our minds is probably European brands, especially Swiss watch , which is a representative of quality and taste. Japanese watches are also well-known worldwide for their fine manufacturing and high cost performance.
When it comes to domestic watches, what will happen first?
is of poor quality, lack of design sense, ordinary grade, and insufficient brand power!
In fact, we also have some brands that occupy a certain position in the hearts of the people, such as Shanghai Card, Haiou Card, Feiyada , 80s, and Tianwang, Rosini , Yibo , etc.
But if you want to scold me, domestic watches always make people feel that they can't keep up with the trend, and even a little "rustic".
But today is different from the past. Everything is constantly changing with the development of society. Philosophically speaking, things are constantly changing and developing, and our cognition must also keep pace with the times. Today's China is naturally far from comparable to 20 years ago. The current domestic watches are different from those 20 years ago.
7 international awards
Today the domestic brand we want to talk about is a typical example. As a young brand, it has frequently won various design awards abroad and has also gained countless fans when entering Japan.
Let’s take a look at the many awards it has won and experience it for yourself:
has won 17 international design awards in total, becoming the largest number of international design awards in the domestic watch field and is the only Chinese watch brand that has won the highest number of international design awards in the world's watch field - the Swiss Geneva High-end Watch Awards (GPHG).
includes nine Red Dot Awards , the only double winner in the domestic watch field, the German Red Dot Supreme Award and the German iF product design gold medal.
In 2021, the brand was once again selected as the top global list of German iF2017-2021 watch/jewelry category for its innovative design. Also selected are Bulgari , Apple and other brands.
Among them, the Swiss Geneva High Watch Award (GPHG) Challenge Award, known as the "Watch Oscar", won in 2021, achieved a breakthrough in the Chinese watch brand, allowing the world to see the power of China's original design .
This brand is called Xijia CIGA design!
As a designer brand, Xijia CIGA design was founded in 2016 based on the love of watch mechanical art. It pays tribute to the original intention with craftsmanship, uses unique design language to interpret the craftsman spirit , which focuses on mechanical art, adheres to the design concept of Bauhaus's "form follows function", so that mechanical art watches are no longer luxury goods, but design products that everyone can own and afford.
That’s right, Xijia CIGA design has super high cost performance, high quality, low price —this is an important reason why the editor shares this brand today.
ultimate design aesthetics
The editor once bought a CIGA design Q series watch with a double-needle design in 2017. This watch has made simplicity to the extreme. At that time, I also loved this design so much. I couldn’t find a second person who has this design on my wrist when I put it on. The key is that it is not expensive and has a very cost-effectiveness!
Later, Xijia also developed various styles one after another, all of which were uniquely designed and cost-effective products. has always won by design and maintains the independence of style , which is valuable. The use of a series of elements such as magicians, black holes, hollows and other elements has made the brand image and recognition stronger and stronger.
Students like design, why not learn more about it yourself!
Text: Alan
Edit: Patrick
Picture: Network
Review: Patrick
