"The Beauty of the Original Heaven and Earth, and the Law of All Things"
Shanghai Municipal People's Government News Office and Wenhui Daily jointly launched the "Shanghai City Soft Power Talk Series" - "The Voice of the "Design Capital"" episode three is launched today. The short film tells the story of how Chinese traditional jewelry design can "gain more and more young people through continuous inheritance and innovation, making oriental aesthetics shine in modern life.
Guo Yanfeng
As the chief product design officer of Yuyuan Jewelry Fashion Group, it insists on cultural inheritance and innovation, and allows the design of the old brand "Lao Temple Gold" in Shanghai to be constantly renewed and upgraded.
"The great beauty of heaven and earth, the change of the four seasons, the withering and prosperity of all things, these natural powers are the source of design."
-Guo Yanfeng
In the view of Guo Yanfeng, chief product design officer of Yuyuan Jewelry Fashion Group, a sense of awe of nature and a sincere heart for tradition are the "original intention" that designers stick to.
When the aesthetics of contemporary society change, the design should also make corresponding innovations, such as combining ancient gold crafts such as filament, thumping, and gold repair with enamel and diamond inlay technologies that conform to modern aesthetics to highlight the sense of fashion and modernity.
The long history and cultural accumulation of the Chinese nation have always influenced our lives. Guo Yanfeng believes that in addition to expressing beauty, designers should also express their core spirit, and be able to integrate their spirit into consumers' lives. At the same time, we must be sympathetic to consumers' actual needs, because design is designed for people.
In the process of building a world influence in the field of design, Shanghai will make the design more soulful with its inner cultural accumulation, combined with the concept of openness and current life. "Everyone will definitely look at Shanghai with a new label, which may be the leader of contemporary Chinese life aesthetics."
General planning/director-general producer: Shen Liang
General producer: Wang Wei
Director: Wen Die
Photography: Chen Long Zhang Ting Zhou Junchao Wang Jingcheng Xing Qianli
Editing: Mu Duo
Translation: Jin Lu
Editing: Chen Yunfeng
