On September 28, 2022, JNBY, a designer women's clothing brand under Jiangnan Buyi Group, continued the theme of autumn "Miao" and officially released a new winter series, deciphering the fashion mystery in "Miao" with oriental modern beauty.
["Wonderful" comes from the fusion of oriental aesthetics and modernity]
Guo Pu 's " Jiang Fu ", "There are intricate human skills, and the wonders cannot be exhausted in words, and things cannot be exhausted in the pen." In just a few words, the aesthetic realm of oriental people is thoroughly and exquisitely depicts the indescribable "wonderfulness" between heaven and earth. In the process of constantly combining oriental aesthetics and modernity, JNBY found a wonderful balance between the two and gave birth to a new winter product.
"Miao" is a inheritance of oriental aesthetics, a breakthrough in artistic stereotypes, a high explosion of creativity, and a peak of interpretation of fashion. It understands the essence of fashion, blends and rebirth elements such as design, fabric, and functions, and produces harmonious and balanced fashion products. In this "wonderful" spiritual purpose, modern urban people depict a lively fashion world and create a fashionable feast that combines oriental aesthetics and modern modernity.
[JNBY's modern interpretation of "wonderfulness"]
"wonderfulness" is an aesthetic image of the unity of things and self. JNBY explores and refines the aesthetic philosophy and integrates it into modern aesthetic perspectives and design languages, and melts into modern products with unique interest.
JNBY's designers creatively incorporated design languages such as integration, minimalism, complexity, texture reconstruction, and reconstruction into oriental meaning and graphics in the 2022 winter series, giving each fashion item new vitality. The originally seemingly mutually exclusive design elements achieve harmony under the action of "wonderful" media. This wonderful balance is visible on the down jacket and coat in winter. The complex honing textures reflect the integrated silhouette. The minimalist design under the concept of "empty" and "no" is matched with bold lace. JNBY uses differences and fusion to complete a modern interpretation of "wonderfulness" in this winter.
[Break through the monotony of winter and create a "wonderful" balance between minimalist and complex]
JNBY2022 winter series uses minimalist aesthetic design concepts, which can show the sexy, elegant and smooth body lines of women even in heavy winters, and boldly use the minimalist silhouette of experimental nature to show modern trends.
coat adopts a minimalist styling design, focusing on changes in lines and proportions, simple and clean. The design of the big black ears on the body makes the minimalist coat elegant and feminine with ingenuity, and can also organize two different wearing states, which can be worn alone or as a jacket. The fabric of Maojin sticky double-sided tweed is soft and firm, which is better tolerate the female body. The humorous and young design combines fun and modernity, making winter coats no longer monotonous.
JNBY 2022 Autumn and Winter Series Model Photos and Single Product Pictures
Relying on unique fabrics and outstanding design aesthetics, JNBY's down jacket combines a variety of fabrics with different touch and functions with down to meet consumers' multiple needs of lightness, warmth and fashion.
JNBY down jackets are selected for high fluffy goose down. Relying on the down content of up to 96%, it maintains the best warmth performance while making the upper body of the down jacket look thinner and more burden-free, breaking the heaviness of traditional down jackets. The anti-sweet fabric without a gallbladder and ultra-fine nylon fabric make the clothing feel soft and firm. The special slightly wrinkled post-treatment process brings a special texture with slightly wrinkled cloth, giving the originally plain nylon fabric a natural and rich cloth style. At the same time, it can improve the anti-diamond velvet performance, breathable and moisture-permeable, making it more comfortable to wear. Fashion is also a major highlight of JNBY down jackets. The quilting craftsmanship combines warmth and creates a 3D effect through the interweaving of down quilting lines, artistically presenting light visual lines, getting rid of the dullness and drag of traditional down products, meeting personal needs, and easily cope with different outfits in daily life and business scenarios.
JNBY 2022 Autumn and Winter Series Model Photos and Single Product Pictures
In terms of patterns and patterns, complex effects are used to highlight the spark of inspiration caused by the collision of tradition and fashion. Not only do traditional patterns such as plum blossoms, peonies, cloud patterns, and trivial patterns are superimposed and arranged in a way that is full of modern and fashionable charm and geometric sense, but also creatively uses honing techniques to describe artistic patterns. The plain matte nylon cloth uses honing craftsmanship to create a love pattern. The upper body effect reduces age and makes it look slim, and the complex visual effect reveals playfulness and youth.
JNBY 2022 Autumn and Winter Series Model Photos and Single Product Pictures
[Break the old rules and usher in the "wonderful" rebirth of integration and reconstruction]
JNBY2022 winter series meaningfully integrates the concepts of "empty" and "nothing" in Eastern philosophy, and is expressed in the design as minimalist techniques and integrated silhouettes.
wool-blend cape jacket has a soft and comfortable texture. The rotator sleeves are curved sleeves, which look smooth and very oriental. The integrated arc shape brings a capable visual effect. The classic windbreaker style can be changed at will. It can be worn alone and inside. It is an indispensable item for urban women to go out and commute in winter. Various fashionable matching methods bring modern temperament.
JNBY 2022 Autumn and Winter Series Model Photos and Single Product Pictures
On the basis of minimalism and integration, JNBY's designers boldly break through the old rules and use the concept of reconstruction and reconstruction to break the original silhouette, texture, and traditional patterns to express the original silhouettes and parts on the ready-to-wear, and form a wonderful new single product.
This denim dress is a representative work of reconstructing design art . It integrates multiple parts of suits, shirts and denim skirt . The visual level is richer and can be matched as a jacket, shirt and skirt, enriching the dressing effect. The slightly rough design style shows more decisive personality. The details of the high waistline splicing highlight the body proportions, bringing a charming visual effect. JNBY boldly and avant-gardely use of reconstruction methods to achieve creative sublimation of the interpretation of "wonderfulness".
JNBY 2022 Autumn and Winter Series Model Photos and Single Products
JNBY 2022 Winter Series, on the basis of absorbing and interpreting "wonderful", improves and integrates rich classic oriental elements with modern art design tailoring methods, interprets the unrestrained mental state of urban people, and uses the "wonderful" cultural meaning to nourish the aesthetic interests of urban people, and presents fashionable clothing that internalizes oriental aesthetic philosophy into modern design methods.
This series of new products are now on the market and are available at the same time as online and offline stores. You can go to the shopping site. Please pay attention to JNBY's official Weibo, WeChat, Xiaohongshu for more product information and release details.
[About JNBY]
brand is a women's clothing brand that grew up with the group's development history. It has a high popularity and recognition. It has attracted a group of supporters with the same life philosophy since its inception. With the continuous exploration and persistence of the product itself, "JNBY" has developed into the most representative women's clothing brand in China today, and the brand philosophy of "Just Naturally Be Yourself" conveyed has also been deeply rooted in people's hearts. The brand insists on implanting the design concept of "modernity, vitality, interest and calm" into the product, focusing on the research and development of materials and improving craftsmanship, restoring the emotions of the design through the wear experience, conveying the fun and novelty of culture to urban women who coexist in uniqueness, delicateness, sensitivity, romantic and elegant, and feeling the surprises and poetry in ordinary life. This is also the secret to the brand being full of energy and vitality.
