Under the sweeping of information torrent, a large number of domestic brands have risen rapidly, but they also show a lack of potential due to the lack of technical support for independent innovation and research and development. "How to build a growth path for domestic brands that can develop healthily" is a question that many people are thinking about. Is it to continuously tap the dividends of the new consumer market with further market segmentation and creativity? Or should we return to the essence of the industry and lay a solid foundation for brand sustainable development with technological exploration and technological innovation? With questions, we have opened an analysis and discussion of the new field of regenerative medicine skin care - the Zhan Ya brand.
6500+, with more than 80% spontaneous sharing;
Beauty practice single product score average 4.4 points, and its quality stability is not lower than that of international brands;
Tmall store's single product light-patterned small gold bottle has a 100% positive review rate, and the proportion of repeat customers is high;
When it comes to the brand of "Zhang Ya", many people are not unfamiliar with it. A brand that has almost zero marketing, only uses word of mouth to impress consumers with product effects, is indeed a scarce existence in the traffic era.
In the mouths of some industry insiders and beauty anchors, Zhan Ya is called the "top student of domestic products". So how did Zhan Ya get such a label? Let's start with its background strength.
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Focus biological science cutting-edge
Regenerative medical technology has become a new technology power engine in the field of skin care
Regeneration is a natural ability that living organisms have, and it is also a cutting-edge new medical technology.
At present, the application direction of regenerative medicine is mainly concentrated in two major fields: tissue engineering and stem cell . The core of regenerative medical technology focuses on cells, taking the laws of natural growth and development of cells and their influencing factors as the research basis. By stimulating the regeneration ability of living organisms, the functions of repair, regulation, reversal and reconstruction are achieved. This discipline foundation is highly consistent with the development mechanism of modern skin physiology. Therefore, it has become an inevitable trend for regenerative medicine to enter the field of beauty and skin care.
However, the application of regenerative medicine in the field of beauty and skin care is not an easy task. This not only requires strong scientific research strength and academic research support, but also requires the establishment of a systematic scientific research transformation system and the cell biology evaluation system that is different from the general skin care product testing, and also has an independent operation workshop for large-scale preparation and production of biological active substance . These three modules are indispensable.
In China, there are only a handful of regenerative medicine companies that can meet the three major modules. Baiao Regeneration, the parent company behind Zhan Ya, has not only built a mature regenerative technology transformation application system, but has also gradually become a pioneer and leader in the field of regenerative medicine in China.
Baiao Regeneration is a high-tech biotechnology enterprise with regenerative medicine as the core. The core R&D team has been committed to research in the field of regenerative medicine for more than 20 years, constantly updating the technology transformation and application of regenerative medicine in the field of skin care , and promoting the development of domestic regenerative medicine beauty.
Bai Ao Regeneration has been continuously promoting the development of China's regenerative medicine industry with great care and attention.
As one of the earliest companies in China to enter the regenerative field research, Bai Ao Regeneration has now achieved full-speed development from the layout of the regenerative industry chain, breakthrough scientific and technological innovation research, industry-university-research integration, and the full-link brand matrix in the five major industries, including regenerative medicine medical, regenerative medicine skin repair, and regenerative medicine beauty.
focuses on academic research and shapes the brand moat with scientific research. Baiao Regeneration's layout in the R&D sector is the most important part of the enterprise. According to reports, Baiao Regeneration's scientific research team has more than 150 people, bringing together technical talents from different disciplines such as cell biology, molecular biology , materials , clinical medicine , and clinical medicine . The core R&D members have participated in the development of China's first tissue engineering industry - the Chinese 3D skin model.
So far, Baiao Regeneration has applied for more than 500 patents and technologies and obtained more than 200 authorized patents. Many first prize winners of the National Science and Technology Progress Award and the first prize winners of provincial and ministerial levels are core scientific researchers of the team.
html More than 120 years of research in the fields of tissue engineering and regenerative medicine, Baiao Regeneration not only laid the foundation for the development of regenerative medicine in China, but also provided a new driving force for the beauty transformation of regenerative medicine technology.
Bai Ao Regeneration part of the core R&D team
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Locking regenerative medicine beauty
From the academic field of regeneration to the technical dimension reduction of skin care
Looking at the long journey of the development of the domestic skin care industry, from the era of physical pressing 1.0 to the era of chemical synthesis 2.0, and then to the era of natural extraction 3.0, the innovation and development of science and technology are constantly advancing the development of the beauty and skin care industry.
Nowadays, regenerative medical skin care has gradually become the new generation of leading skin care technology, which also indicates that beauty and skin care has entered the new skin care era of regenerative technology.
Relying on Baiao Regeneration's powerful scientific research and technology transformation system, Zhangao Ya was born in 2016. As a "domestic technology flow" brand with regenerative medical technology as the core, Zhangao Ya is positioned as the "leader of regenerative medical technology skin care" and does not be a follower of industry hotspots and ingredient hotspots, but continues to deepen its technology to research and develop, transform and output the regenerative scientific and technological achievements of Baiao Regeneration for more than 20 years, and always lead the development direction of regenerative scientific and technological skin care.
By understanding the products of Zhan Ya, we have seen that in many products, Baiao Regeneration's original cutting-edge technologies and innovative raw materials are applied, such as ultramicro vesicle technology, intelligent targeted supramolecular technology, etc. The blessing of original technologies such as
not only systematically upgrades the functional experience of skin care brands, but more importantly, with the support of regenerative medical technology, the development of domestic skin care brands has a qualitative leap from formula preparation to technology empowerment.
"At present, there have been many research results in dermatology and other professional fields, but they have not been applied to the cosmetics field. How to apply high-end scientific research results to the beauty industry is worth thinking about." This is a view expressed by Professor Liu Wei , former director of the Dermatology Hospital of the People's Liberation Army Air Force General Hospital - Director of the Dermatologists Branch of the Chinese Medical Association, Professor Liu Wei , in the innovative scientific research forum held by Yimeishang.
"For so many years, we have always believed that scientific research results should not only be based on paper publication and impact factors, but should be truly industrialized. Baiao Regeneration hopes to bring products that truly have China's independent intellectual property rights to the market, and bring scientific research transformation results and more effective skin care products to more consumers. This is also the original intention of the birth of the Changya brand and the vision of constantly adhering to it." said Jin Yuxi, CEO of Baiao Regeneration.
baiao Regeneration CEO Jin Yuxi
From medical beauty field to functional skin care, Zhang Ya is constantly polishing technology, building a three-dimensional matrix from academic research and development, to technological transformation, to product development, marketing promotion and brand building, and building a bridge for the domestic beauty and skin care industry to rapidly transform technology from professional fields to mass skin care.
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Transformation from technology to technology implementation
Two major technology platforms empower technology skin care
"Big factory temperament, dimensionality reduction strike, trustworthy, conscientious brand" are all the direct evaluations of the brand partners of the brand of the brand of the car. They often sigh: "Looking at their walls of technical patents, you will understand what is steadily doing R&D, and what is literally spending all your money on R&D."
In order to better realize industrial transformation of regenerative medicine technology, Zhan Ya uses two major technology platforms and a scientific laboratory to create a hard cornerstone for product development.
In 2021, based on the shoulders of giants, Chang Ya independently established a scientific research platform "specialized in the analysis of Chinese skin characteristics and skin care solutions" - Zhongfuyan Dermatology Joint Laboratory. Through authoritative data origin, Chinese special dermatology group data distribution center, and clinical efficacy verification of thousands of medical beauty institutions, it continues to provide a large amount of accurate data support for product development.
In addition, relying on the technology accumulated by the group in regenerative medicine leadership and taking cell health as the starting point, Chang Ya has established two exclusive core technology support platforms for the brand - the ultramicro vesicle technology platform + the intelligent targeted supramolecular technology platform.
Ultramicrovesicle technology platform focuses on studying the influence mechanism of different extracellular vesicles on cells. By deeply digging out the skin's optimized repair active substances, use patented technology to extract and prepare extracellular vesicles, and apply them to products to help the skin achieve regeneration and youthfulness.
intelligent targeting supramolecular technology platform focuses on the three major directions of "intelligent targeting, bio-hypertensive and high-energy and high efficiency", and integrates cutting-edge regenerative medicine with molecular biology technology to conduct systematic research and improvements on the growth, development, immune regulation and metabolism of skin cells.
At present, these two major technology platforms have successfully developed more than 20 new materials, and have obtained good functional verification data in the joint laboratory of Zhongfuyan Dermatology. It will also be applied in the iteration of the Zhanya brand series product series, and different effects such as light lines, soothing, brightening, repairing, hydrating, and soothing are achieved through various methods such as inhibition, repair or supplementation.
Therefore, in the development of product , the company focuses on creating four major series of products based on several common sub-health conditions: Tightening firming and anti-wrinkle series, Reparing special care and repair series, Calming safety and soothing series, and Purifying clear and cleansing series.
The four series cover Class II medical device products, as well as strongly effective cosmetics, including a variety of essences, water and creams, medical skin repair dressings, hyaluronic acid repair biological dressings and other products.
From the consumer reputation of the medical beauty side to the high cost-effectiveness of daily functional skin care products, Chang Ya always adheres to the principle of 0 additions and repeated polishing to ensure the highest quality of each product.
The new tightening and light texture series that will be launched soon combines the advantages of these two core technologies, adhere to cell regeneration, and provide precise skin care solutions for sub-healthy skin in a way that distinguishes skin types.
The picture shows the first generation of Xiaojin Bottle product, the second generation of black technology product update
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stick to the foundation of the brand
Strengthen skin order and reconstruction
From the perspective of regeneration, Zhan Ya has been exploring the health laws of the skin, and has found that external environmental pollution, irregular life and heavy ingredients will cause skin imbalance.
Therefore, through regenerative medicine technology, Zhang Ya found the core problem points of skin through original technology, traced the source, proposed solutions, and always adhered to the brand concept of "providing skin care solutions for sub-healthy skin through regenerative medicine". By advocating natural renewal brand value concepts, using scientific story content to create a brand communication foundation and convey the beauty of healthy and orderly regeneration. Strive to be reborn in a new era - "rebirth with rebirth".
th Five-Year Plan" clearly states: "High-end brands should be cultivated in the fast-moving consumer goods fields such as cosmetics. "This high-end is not only the high-end price, but also the high-end for the technology and technological content.
In the field of beauty and skin care, it is important to pay attention to the needs of consumer groups, but from a professional perspective, if you want to fundamentally solve some user pain points, you always need new technological intervention and breakthroughs to use high technology to break down the key obstacles to the development of the industry.
Use technology to polish the product, and Zhan Ya undoubtedly chose the most difficult path for the development of domestic brands. However, after all the efforts and accumulation in the past, for today's Zhang Ya, with the support of high technology, a systematic technology transformation system, and a brand proposition and concept that is in line with the times, Zhang Ya has built a technology pyramid for skin care brands and is about to become the most dazzling new star among domestic beauty brands.
Article source: Brand feed
Editor: Huazheng
