Clean Beauty originated in Europe and the United States. Consumers’ demands for cosmetics safety and transparency are increasing day by day. More and more young consumers prefer Clean Beauty pure beauty products. However, there is currently a lack of industry consensus in this ar

Clean Beauty originated in Europe and the United States. Consumers’ demands for cosmetics safety and transparency are increasing day by day. More and more young consumers prefer Clean Beauty pure beauty products. However, there is currently a lack of industry consensus in this area. , consumers have vague understanding. Based on this, as the leader of pure beauty in China, MCL Huaxikou initiated a group standard project to promote product innovation and healthy and sustainable development in the industry.

MCL launched a group standard project to establish a feasible standard for pure beauty.

html On July 10, MCL teamed up with the Guangdong Cosmetic Society and 14 industry research institutions to release China’s first "CLEAN BEAUTY Pure Beauty Group Standard" (Hereinafter referred to as the "group label"). This standard stipulates the basic principles of pure beauty in cosmetics, definitions and specifications of the design stage, production stage, packaging stage, storage and transportation stage, use stage and other stages, truly tracing the purity standard back to every stage of the product (including raw materials and Formula design, production, packaging, storage and transportation, instructions for use, recycling and traceability).

In the group logo, the basic principles of pure beauty are clarified: pure beauty products refer to products that are open, transparent and traceable throughout the product life cycle, are responsible for human health and safety, are environmentally friendly, are kind to animals, and are humanitarian. and socially responsible cosmetics. And Pure Beauty applies to the risk control of the entire process of cosmetics from design and production to final disposal (which can include design, production, packaging, storage and transportation, use and other stages).

Du Zhiyun, president of the Guangdong Provincial Cosmetic Society and drafter of the group logo, said that the establishment of pure beauty standards initiated by MCL was driven by market demand. The society upholds academic and scientific rigor and established a team of review experts to strictly control the standards. It is expected that more business units, efficacy organizations, etc. will participate in the formulation of standards. It is also expected that the standards of pure beauty will truly implement every detail so that consumers can truly feel its connotation. The birth of the

pure beauty group label is not only the first standard for pure beauty in China, but also a new milestone in the field of pure beauty.

Xiao Su, founder of MCL Huaxikou brand: Practice purity standards to the end

As the earliest brand in China that specializes in pure skin care, MCL Huaxikou insists on not taking shortcuts and launches the exploration of pure beauty from 0 to 1, concentrating on Specialized in research for more than 10 years.

Xiao Su, founder of the MCL brand and initiator of the pure beauty group label, said that MCL is the first pure skin care pioneer brand in China that has conducted in-depth research and practice on pure beauty and has been verified by data and authoritative clinical trials. The establishment of the pure beauty group label is, on the one hand, to standardize the claims of pure beauty cosmetics in the market, and on the other hand, to avoid misleading consumers, allowing consumers to better recognize and understand the true connotation of pure beauty, and to better judge " Pseudo-pure” products.

The specification of pure beauty standards is a collision of research and practical application. This feasibility standard of pure beauty not only provides professional and effective practical application reference for developers in the pure beauty industry, but also guides consumers to have a correct understanding of pure beauty and promotes the industry to continuously improve the quality and safety of cosmetics. Xiao Su, founder of

MCL Huaxikou brand and initiator of the pure beauty group standard, pointed out, "Pure beauty is not a single dimension, but a rigorous skin care system. When we talk about purity, we start with purity. To improve the upstream and downstream process systems of products.”

In the group label, the clear definition of clean beauty is: in the field of cosmetics, clean beauty is based on openness, transparency and traceability, responsibility for human health and safety, and the environment. With the concepts of being friendly and kind to animals, taking social responsibility and humanitarianism, we strictly control the risks arising from design, production, packaging, storage and transportation, use and other stages to achieve Clean Beauty standards.

Han Jiejun (Xiao Su), founder of MCL brand and initiator of Pure Beauty Group Brand

So far, MCL has established four firsts: the creation of the first domestic [Five Principles of Clean Skin Care]; The first domestic [2000+Never List banned raw materials list]; released the first domestic [Clean Beauty Green Paper]; drafted the first domestic [Clean Beauty Group Standard] to defend domestic pure beauty with practical actions of high standards.

MCL Huaxikou always practices Clean Beauty based on the principles of true label, pure without additives, proven efficacy, advocating morality and kindness, and being natural and organic; any ingredients that are risky to the skin or the environment are prohibited from being used; and are vegan The formula does not use animal-derived ingredients and is cruelty-free to animals; the product packaging is upgraded to use 100% recyclable glass bottles and packaging cartons certified by the FSC Forest Stewardship Association. One bottle, one box and one lid follow sustainable environmental protection. idea.

MCL's entire line of products have passed SGS's authoritative third-party human efficacy testing and Xiaoyu's highest safety rating certification. Professional and authoritative scientific testing has been used to verify the authenticity, safety and effectiveness of the products. In addition, each of MCL's products will undergo clinical human efficacy experiments to continuously upgrade the authenticity, safety and experience of the efficacy. And based on the accumulated user advantage of more than 4 million high-end consumer groups, continuous repurchase, word-of-mouth and feedback, we continue to improve and iterate pure skin care products that truly satisfy more users.

MCL Huaxikou is not only building a brand, but also being the first practitioner of pure beauty in China and building a pure skin care brand with long-termism. In the future, under the specifications and guidance of this group label, we will provide more brands with professional and effective practical application references, and develop high-quality pure beauty products with more systematic standards and more rigorous specifications, represented by MCL. brand, leading the way to new heights of pure beauty in China.