Humans in the northern hemisphere are trying to find ways to spend a warm and romantic summer, and the annual seasonal hot products have appeared one after another. Swimming peripheral products, such as swimsuits, swimming goggles, inflatable pools, beach chairs, etc.; clothing matching, such as beach pants , dresses, sunglasses, etc.; skin care products, such as sunscreen, hydrating spray, oil control lotion, etc. Many independent products are taking advantage of the heat wave to go to sea. Who can successfully land and prosper depends on advertising creativity and product selection.
1. Good-looking contestant: Bikini
Bikini is a product loved by many women and is a symbol of women enjoying summer. By observing the advertising materials of GoodSpy, we found that the bikinis of the store Kingdom And State are very popular. From the advertisements released, we can see that one image advertising material has been running for 54 days and received 198.7k impressions.
Source: GoodSpy - E-commerce material search
So far, although the number of advertisements in the store Kingdom And State has not increased, the number of advertisements currently being invested is still very strong, and the exposure is increasing day by day. Through the store's advertising heat map, the level of advertising has always been at a high level, and the dates of advertising are relatively regular and stable. At the same time, exposure is also constantly increasing. Based on the store’s product rankings, we can determine that the product ranked first is likely to become Kingdom And State’s next hit.
Source: GoodSpy - Store Kingdom and State Product ranking
Source: GoodSpy - Store Kingdom and State placement heat map
The advertising material types of this bikini include pictures and videos, mainly picture material types, and adopt information The form of streaming advertising is promoted on mainstream social media. Information feed ads in the form of pictures are very suitable for promotion on Facebook and Instagram . The two major social media have fertile platform traffic. The target audience of bikinis is women, and according to public data, female users of Facebook and Instagram are highly active. Although the proportion of female users on Facebook is lower than that of male users, female users are more engaged than male users.
Source: Public data compilation
On the Facebook homepage associated with the store, you can see that the above posts are updated very frequently. If you also want to buy and sell swimsuits, or are currently selling and selling swimsuits, these pictures can serve as inspiration for your advertising materials. It is easier to follow the path that others have taken. Competitors' materials can also help you test the effectiveness of advertising , and try and make mistakes for you, thus reducing the cost of testing and improving the effectiveness of the materials.
Source: Facebook-Kingdom & State
2. Black technology player: smart sunglasses
According to GoodSpy product promotion rankings, the best-selling sunglasses in June are undoubtedly the following. Throughout June, the number of active ads was as high as 369, a month-on-month increase of 58.37%, the number of new ads was 251, a month-on-month increase of 61.94%, and the cumulative exposure reached 47.1k. These beautiful data are proof that Dusk smart sunglasses have become a hot product in summer.
These are not ordinary sunglasses, they are smart sunglasses that can adjust the lens tint. The uniqueness of the product itself is the basis for becoming a hot product.
Source: GoodSpy - Product Promotion Ranking
Source: GoodSpy - Dusk Product Details
The advertising materials for Dusk smart sunglasses are promoted with two types of materials: pictures and videos. They use the information flow advertising form and are mainly placed on Messenger, Instagram, and Facebook.
attracted the attention of a wave of fans by inviting some short video experts to shoot unboxing videos and try-on videos. This is a powerful way to drive traffic to your site. If you are also making sunglasses overseas, these advertising materials may become your creative source and improve store operation efficiency.
Source: GoodSpy-Ampere Shop
This smart sunglasses uses "electrochromic technology". Although this technology is not uncommon, it is the first time that this technology has been used in the design of sunglasses. Polarized electrochromic lenses on Dusk smart sunglasses allow people to see clearer indoors and outdoors.This unique design that breaks tradition, coupled with its cool appearance and good looks, has attracted a large number of netizens.
Source: Facebook-Ampere Shop
Source: Facebook-Ampere Shop
According to the graph of Google Trends, it can be seen that globally, the search volume of #sunglasses in June was high and stable. Comparing the search trends for #sunglasses over the past 12 months, sunglasses are not only a necessity in the hot summer, they are also a hot-selling item all year round, with high and stable demand.
Source: Google Trends-sunglasses
Although there are countless hot products in summer, creating hot products still requires patience and skills. The work of creating explosive products is mainly divided into two aspects. First, products must be selected well. Big data selection is an efficient method of product selection. Observing product promotion rankings can effectively improve the quality of product selection. Second, advertising materials must be well prepared. Advertising materials play an important role in creating explosive products that cannot be ignored. . Only when the material is creative enough can it attract more traffic to the site. Study your competitors' advertising materials, take the best of them and discard the dross, and verify the direction of the materials. If you do the above two things well, your store will soon produce hot products.
