The Chinese market is huge, but if you want to get a piece of the pie, you still need to be more attentive.
Recently, Bershka, Pull&Bear and Stradivarius, owned by the same parent company Inditex, the fast fashion "top" brand ZARA, will cease operations simultaneously.
In fact, as early as the beginning of last year, these three brands announced the closure of all offline stores. Now it means that these three brands have officially withdrawn from the Chinese market.
To be honest, the clothes of these three brands are really not expensive. Stradivarius focuses on women's clothing products, while Bershka and Pull&Bear cover both men's and women's clothing. The three brands all focus on young people. Most of the clothing prices are less than 1,000 yuan, and the average price of ordinary shirts and skirts is around 100-400 yuan.
But it’s only cheap. Because it’s cheap and you have to ensure the brand’s profits, the quality must be poor. T-shirts are cheap but they fall apart after just one wash, sweaters pill before they’re even worn, sweatshirts fade... .Although these are common problems of fast fashion brands, the lower the price, the more obvious these problems are.
In addition, domestic fashion brands are getting better and better, with low prices and good quality, and they are even beginning to seize overseas markets. It is not surprising that more and more young people prefer local brands.
Just last month, H&M’s first mainland store on Huaihai Road in Shanghai closed, ending 15 years of operations. European and American fast fashion brands that once dominated young girls’ wardrobes are losing ground in China one by one.
Forever 21 went bankrupt, C&A and Monki withdrew from China, and the profits of the parent companies of H&M and Zara plummeted.... More and more people said goodbye to the European and American fast fashion that once represented "affordability, style, and avant-garde."
Back to the beginning: The Chinese market is huge, but if you want to get a piece of the pie, you still need to be more attentive.
