Spend 19 yuan to buy a
virtual accessory that can only be "worn" on your own photos
You may try it out of curiosity
But what if it is a set of virtual skirts with a four-digit price tag?
Since 2021, as A new thing in the cutting-edge field, the Metaverse has shown strong attraction to the information industry and various traditional industries, and has the potential of " everything can be metaverse ".
Nowadays, the craze of the Metaverse is spreading to the field of "consumer products". New Chinese-style dresses with love-glazed reliefs, rose petals suspended in mid-air, bubble skirts with water droplets condensed into crystals, cool butterfly wings... Virtual clothes came into being and are expensive, with clothes costing several thousand or even tens of thousands of yuan. Shoes are commonplace.
"These virtual costumes will be sold out soon." Li Xiyuan, a college student born in 00, said that many virtual costumes are issued in limited quantities, and purchase is basically based on rush. Recently, Li Xiyuan fell in love with a cyberpunk style short dress, but failed to grab it. In the end, she bought a mermaid dress, which cost more than 300 yuan. After purchasing
, Li Xiyuan can obtain the corresponding unique serial number on the blockchain. However, the clothes cannot actually be worn by the buyer. Instead, the consumer needs to provide a photo of himself, and the designer will combine it with the virtual clothes. Finally, the photo of the buyer wearing this set of fashion will be sent to the consumer. Usually within a week.
Judging from the physical form of the product
virtual clothing is just a picture
This has caused a lot of doubts and ridicule
# "People who eat melons" don't understand and ask:
"What is the difference between this and the P picture? QQ show ? Could this be a new type of 'cutting leeks'? "
# Netizen who knows a little:
"I have seen a lot of pictures, and the technical level of rendering is really different. The good ones are in harmony with the people and the environment, and the bad ones are not obtrusive. It’s just a low-quality P picture. "
# Zhou Zhou who spent 99 yuan to buy a virtual dress:
"I just thought that after a few years, our children and grandchildren will become accustomed to the metaverse. My son took out this photo and told me My descendants, you see, your grandma is a trend-setter in the Yuanverse.”
Fashion designer Chen Xin said: “It sounds ridiculous to spend real money to buy clothes that you can’t touch. The crazy QQ shows of those born in the 80s and 90s, and the skins that now make gamers earn money, are not much different in essence. They are just worn on themselves in the virtual space. "
Although there are many doubts, Virtual clothing is constantly popping up on the market. A virtual shoe called StepN has sold millions of pairs within a few months, with prices ranging from a few thousand yuan to tens of thousands of yuan.
The market potential of virtual clothing has attracted many traditional companies to accelerate the pace of entering the "virtual market". Adidas, Nike, Xtep, etc. have all stepped into virtual clothing, developed products, and built platforms.
In June this year, Mate founder Zuckerberg said that a virtual clothing store has been launched on Facebook , Tuxiang ( Instagram) and other platforms. Users can purchase virtual clothing for their avatars. The brands currently introduced include Balenciaga , Prada and Tom Brown.
In China, Internet companies such as Alibaba , Huawei , Tencent , Byte, Xiaohongshu and other companies have also become interested in digital fashion and virtual clothing.
Although the industry is optimistic about its potential, the virtual clothing market is currently in chaos. The price of some virtual clothing has been increased to tens of thousands of yuan, and the transaction rules and vouchers are missing. Moreover, virtual clothing can be created without any restrictions, which can easily lead to disputes. Since virtual clothing is still in the early stages of development, it still faces many uncertainties and risks.
In the future, virtual fashion will probably be a regular visitor
Are you willing to buy a virtual wardrobe?
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