Hello everyone, I am Ms. Bai.
Family members, have you noticed that since the craze of "Gong Han Suit" at the beginning of the year, it has been a long time since everyone in your circle has followed the trend?
Today is different from the past. Everyoneâs firepower to do tricks in makeup and outfits has weakened. Instead, another fashion became popular among them.
Unlike makeup and outfit, which can be shown off by just taking a photo, it is abstract and restrained, yet is more inclusive and can better express our style and taste.
That's the fragrance.
I dare say that as long as there is something to do with fashion, there is no one who does not share their own perfume.
After all, they are like personal customization, the best way to express yourself. Only when you personally select the most suitable perfume will you wear it, so this kind of sharing is very sincere.
Not only celebrities, but amateurs also like to try various fragrances, sprayed on the body, indoor and household...
Like a while ago, fragrances of MINISO were sold out everywhere Things. was sold out online less than 20 days after it was launched. A bottle was so hard to find that people were urged to put it on the shelves and begged not to discontinue production -
. It is said that searching for "aromatherapy" and "fireless aromatherapy" on Xiaohongshu, both were It dominates the screen, even surpassing Internet celebrity brands such as The Beast and Guanxia.
The exquisite girls in Xiaohongshu are crying and complaining that canât be bought at all...
â˛Aromatherapy is selling out so fast that I donât even have a chance to try it offline...
Just... Everyone is really taking action to express their love for fragrance...
So whatâs the secret behind why Miniso Master Aromatherapy is so popular?
The secret behind the explosion of master fragrance comes from master perfumer Calice Becker, the god in the hearts of perfume girls.
You may not know Calice Becker, but you must have heard of Dior "True Me" perfume.
The golden bottle is noble and transparent. The beautiful bottle is filled with sweet and rich floral fragrance. From the inside to the outside, it is just like the female image created by Dior:
holy, noble and elegant.
This bottle of classic fragrance has been praised by the fragrance industry for 23 years and is the first masterpiece of Calice.
was still a newcomer to the world of fragrance when she created the fragrance "True Me". The birth of "True Me" directly established her status as a perfume genius and "the first sister of floral fragrance".
And the specific story has to be traced back to her childhood.
Calice showed an extraordinary sense of smell when he was 4 years old. If she encounters two passers-by wearing the same perfume, she can quickly detect them.
One day, Caliceâs mother applied cologne to her, and the aroma in the bottle made her wonder: "Why does it smell like flowers here?"
After her mother told her, "Because it is made of flowers," Calice became curious again. : How can you make a floral cologne without flowers in the bottle? Mom replied: You will understand when you grow up.
With this curiosity, she started her own perfume making journey.
But to be honest, as a woman, it is not easy to enter the fragrance world where more than 90% are men. Despite her professional abilities, Calice was initially rejected by perfume companies.
The reason is very simple:
She has no background and is not a man.
In the end, the shocked Calice told the CEO on the spot: "With or without you, I will become a perfumer!"
Unexpectedly, his angry words moved the CEO. Later he hired Calice.
Because the fragrance world needs courageous perfumers.
She knows that to create top-notch perfumes, just having a natural sense of smell is not enough. You also need to have an imagination of the aroma, artistic conception . The most important thing is to truly understand the heart of the person who uses incense.
This is how Dior's "True Me" perfume came about.
In the past, women's fragrances were prepared by men. In their eyes, women's fragrances were meant to please women after using them.
Calice, on the other hand, takes an unconventional approach. She believes that modern women pursue fragrance only to please themselves.
Whether in the fragrance world or in reality, they are the heroines of their lives.
With this concept, more perfumes with unique female real charm were born from Calice -
the unrestrained and alluring Tom Ford "Jasmine Musk", the firm and generous Versace "Poseidon Lady", the mysterious and elegant YSL "Gown"...
She also used this classic perfume to reach the peak of her career step by step.
Today Calice is the principal of Givaudan Perfumer School, the worldâs top perfume school, and the president of Givaudan, the top fragrance company.
It stands to reason that such a master figure would only be exclusive to the top luxury brands.
However, Ms. Bai recently learned that:
Calice has actually cooperated with the well-known Miniso!
That is to say, everyone was shocked when they heard the news...
The famous premium product "Master Aromatherapy" was actually blended by top perfumers -
Among them, the best-selling product "Flowers on a sunny day" is Calice modulation The same fragrance of Dior "True Me".
It is like Dior's "True Me", using the fragrance to depict a confident, calm and intellectual heroine, with both business interests online, charming but not gaudy.
Master Aromatherapy was sold out not long after it was launched. The same fragrance as the top famous fragrance is indeed at the top level of popularity.
Master Aromatherapyâs âAfternoon Wind Chimeâ, âWarm Pink Daisyâ and âSilver Spring Jasmineâ are also produced by the perfumers of Firmenich, the worldâs top fragrance company.
Afternoon Wind Chime
Nuan Nuan Fendai
Silver Spring Jasmine
These perfumers are also well-known and respected figures in the industry. Such as Marie Salamagne, creator of Firmenichâs chief perfumer.
The well-known YSL "Black Opium" and Jo Malone "Mimosa and Cardamom" are Marie's masterpieces.
The "Afternoon Wind Chime" in Master's fragrance is a work created by her in collaboration with Miniso. It is intended to pay tribute to Jo Malone's classic fragrance "Blue Wind Chime". The oncoming smell will make people addicted in a second.
"Nuan Nuan Pink" comes from the hands of Amandine Clere Marie, the creator of Armani's "Purple Diamond" and the most promising Firmenich senior perfumer in the industry.
She comes from a perfume family. She has been influenced by her since childhood, and her infinite heart of exploration and rich emotions make the fragrances she creates extremely beautiful and contagious.
"Nuan Nuan Pink" also follows her past romantic style, which makes young girls like us irresistible.
There is also Ilisa Ermenidis, who is known as the "scented nose" behind celebrity brands and created GUCCI women's perfume.
He was the first trainee perfumer at Firmenich, and now he has become the chief perfumer here. He created the "Silver Spring Jasmine" that replicates GUCCI "Flower Bloom" in the Master Fragrance.
Then the question is:
How did Miniso allow these big-name perfumers to flavor "Master Aromatherapy"?
I think it is probably the popularity of Miniso Aromatherapy that is convincing in the domestic aromatherapy industry.
Take Ms. Bai and the people around her as an example. When they see Minisoâs high-quality products, they must buy them, and when they enter the store, they must try the aromatherapy. This is our ironclad rule when shopping.
As a veritable âperfume masterâ, there are tens of thousands of experts in Amway Miniature Premium Aromatherapy on Xiaohongshu, and related topics are followed by millions of people!
Many people also call it the entry-level aromatherapy in life.
The real price and the high-end and unmistakable pleasant fragrance are enough for it to dominate the list of major aromatherapy plants
And Miniso has gone from the previous five-star hotel fragrance to Australian sandalwood and then to osmanthus. Manlong Guiyu...
always releases popular fragrances, and sells tens of millions of bottles every year
New and popular fragrances appear frequently, and have become the two most eye-catching labels for Miniso fragrances. .
This time, Miniso has in-depth cooperation with three of the world's top fragrance companies -
In addition to Givaudan and Firmenich, the new "Master Aromatherapy" will also cooperate with another top fragrance company, Dezhixin.
Miniso and the three top fragrance companies use the spices and technologies of the big brands, and naturally have the same quality as the big brands.
All these are the reasons why four top perfumers are happy to join forces with them.
Top perfumers + beautiful prices also made "Master Aromatherapy" particularly popular as soon as it went online.
The scene of offline sales alone is very lively -
18 During the period, it went straight to New product ranking TOP1, and aromatherapy ranking TOP9 on the entire network.
â˛618 Big Promotion Top 10 Miniso products, only Master Aromatherapy is a new product, and it ranked among the top 10 aromatherapy sales in the entire network as soon as it was launched
Among the people who bought it were sisters who were planted by Chen Feiyu and then went to get the same style.
There are also experts from all walks of life, those who close their eyes, and those who are curious about the reviews and fall into the trap at the speed of light... Many people have tried countless big-name fragrances, and they also received five-star reviews when they tried Master Aromatherapy.
"Master Aromatherapy" is so popular not because everyone likes to follow the trend. ! ! Now let Ms. Bai tell you how magical these fragrances are -
ââ Blooming flowers on a sunny day
The same fragrance of Dior's "True Me"
It is no exaggeration to say that this one is really the ceiling of floral fragrances.
Peach, bergamot and orange make the top note particularly refreshing. After that, it transitions from fresh floral and fruity fragrance to such a moist floral fragrance. The overall fragrance is elegant and soft but not pretentious at all.
Finally, there are sandalwood , musk and benzoin , ambergris at the end. It is a warm and soothing breath from beginning to end. It makes people want to be immersed in this charming atmosphere all the time and sublimate their souls...
If you like the soft fragrance of flowers, or you usually like intellectual and elegant decoration, then your room needs "Sunny Flowers".
⥠Afternoon Wind Chime
(Same fragrance as Jo Malone's "Blue Wind Chime")
"Afternoon Wind Chime" is composed of aquatic notes, refreshing apple, and rich lilac, followed by the top note. and smell lilies of the valley , roses and Violet floral.
The soft and warm breath is like a lazy and healing afternoon breeze, and it is accompanied by musk and cedar until the base notes.
One-third of it is cool, seven-points of it is gentle and elegant, and the sense of literature and art is also filled with the fragrance. Itâs no wonder that it has become a popular style in spring and summer. Girls with a bit of artistic talent love it...
â˘Nuan Nuan Fendai
( Armani "My Way" same fragrance)
once smelled Armani in a fragrance tasting shop "My Way", spray a little on the sleeves, and the sweet and warm white flower fragrance will linger all night.
The same goes for "Nuan Nuan Pink Dai". The top notes black currant , orange blossom , bergamot and peach are so energetic, and the middle notes show the aroma of jasmine and tuberose , which is romantic and warm.
The base note is vanilla combined with cedar and white musk. is sweet but not greasy and has a dizzying smell. spreads in the room, making it particularly dreamy.
âŁSilver Spring Jasmine
(the same fragrance as GUCCI's "Flower Bloom")
"Silver Spring Jasmine" also has a white floral fragrance, but cool and advanced is the main tone of this one, which is very suitable for sisters with a minimalist style.
The top notes are followed by the smell of orange blossom and tuberose, which is overall advanced but gentle.
Finally, there are the scents of orris root and rose. Anyone who smells these two fragrances will feel happy physically and mentally. They can be used indoors to soothe the tired soul after a day's work.
Recently I also received the Miniso "Perfumer's Handbook" fragrance gift box, which looks like this
The gift box contains "Flowers on a Sunny Day" fireless fragrance and candles, as well as dried flowers and text stickers. It is very interesting to paste it on the notebook to make a fragrance review collage poem.
These stickers and dried flowers can be used to make a fragrance review notebook. It is beautiful in any way!
Compared with hundreds or even thousands of perfumes, Minisoâs high-quality âMaster Aromatherapyâ allows us to personally enjoy the same top-notch fragrance.
I hope that in the future, more brands will continue to subvert fashion lifestyles like Miniso, making luxury lifestyle products more accessible, and more people can embrace high-end and beautiful fashion~
Some pictures/Network
Responsible Editor / Ms. Bai
editor / Uki
