Balenciaga is a brand that definitely has a place in luxury goods. It was born in France and is affiliated with Kering Group. Its products mainly include men's and women's ready-to-wear, leather goods, shoes, fragrances and accessories.
It can be said that Balenciaga can be seen in all major categories.
What I want to talk about today is a pair of BALENCIAG black stockings that are only sold offline. I believe that many seller friends have seen such a pair of black stockings on Weibo, , Douyin, , Xiaohongshu and other platforms:
Currently, these black stockings are facing crazy counterfeit complaints from Balenciaga.
From the beginning of June to yesterday, a large number of Taobao sellers encountered "unproduced" counterfeit complaints as long as they sold this black model:
Lao Bai went to check, and Balenciaga's official website has not launched this model. Silk stockings, in the earliest days, this BALENCIAGA black silk product was sold in overseas offline stores, priced at ,300 US dollars , which is less than 2,000 in adult currency.
Then Lao Bai continued to search on the domestic e-commerce platform Taobao :
and found that there are still a large number of sellers still selling this product, with prices ranging from tens to hundreds, and the price of this batch is less than one Thousands of Balenciaga black stockings are the main target of the rights holder’s complaint this time.
Currently, this case cannot be handled because the price is too different from the genuine product, and offline stores no longer sell this model for a long time.
If you encounter a complaint that Balenciaga stockings are "not produced", Lao Bai suggests: The current counterfeit sales on Taobao are not serious. The penalty is to delete the link + record once, which will not cause the store to lose its rights and cannot Sign up for events and deduct points.
Therefore, when it is confirmed that such cases cannot be handled, it is recommended to give up and check other linked products in the store as soon as possible to delete and avoid products with higher risks.
Nowadays, many brands and products cannot be touched. The risks are very high, and e-commerce is becoming more and more difficult to do. is really powerful in , so when dealing with high-traffic products, sellers must protect themselves. , understand the current online brand restricted areas, which ones can be touched and which ones cannot be touched.
I am Lao Bai. I share original e-commerce intellectual property rights and various content on the Alibaba platform every week. If you like what I share, you can follow me. I hope I can really help you.
