National Day holiday is approaching, and there is another good news! On the evening of September 29, at the "Golden Monkey Award" award ceremony of the 17th China International Animation Festival,
Golden Eagle Cartoon's original animation " No. 23 Niu Naitang" stood out from 1176 works and won China The highest award in animation "Golden Monkey Award" is the only silver award in the comprehensive animation series! ! !
The "Golden Monkey King" Awards ("Golden Monkey King" Awards) was formerly the "Monkey Award" founded in 1988 and upgraded to the "Golden Monkey Award" in 2011; it is the highest award for animation in my country.
"No. 23 Niu Nai Tang" is an animated cartoon produced by Golden Eagle Cartoon in five years. As of September 30, the second season of "No. 23 Niu Nai Tang" has been broadcasted 16 episodes. The national network ranked first in the same period in the provincial satellite TV ratings, and achieved excellent ratings in audiences of all ages. Broadcast on the official website of Maicard TV.
"No. 23 Niu Nai Tang" created the emotional resonance of parent-child family with heart-felt content creation, and won unanimous praise from the audience. This time, he won the only silver award at the "Golden Monkey Award", the most professional, authoritative and influential animation competition in China, and gained professional recognition.
From the initial selection of the title to the completion of the film to the award, Golden Eagle Cartoon took five years to produce a cartoon that has gained both market and professional recognition. Let’s take a look at how "No. 23 Niu Nai Tang" did it?
Design and production down-to-earth: in-line production in line with the temperament of the times
"No. 23 Niu Nai Tang" is a TV animation creation created by Golden Eagle cartoons in line with the temperament of the times. The modern art design of "No. 23 Niu Nai Tang" enhances the aesthetics and industry quality of the entire cartoon from as a whole.
The characters in "No. 23 Niu Nai Tang" are all made in 3D ,The animation production company alone carefully screened 30-40 teams, and finally selected the most advanced 3D animation company in China for cooperation. The final shaping of the Niu Naitang model is also a process of gradual improvement and careful polishing. Five versions of the model are finalized and upgraded, and we will keep trying until we find the sunshine girl who is most in line with the general symbolic meaning of the public. There are hundreds of versions of the design alone. draft.
Niu Naitang character image design
Wang Hahe character prototype
And the overall scene is warm and bright , whether it is Niu Naitang’s home or school design, it has gone through countless times The local field research, ranging from the overall color to the small murals and illustrations, are carefully selected and matched from thousands of modern real-world designs, and finally presents the unique characteristics of Changsha’s local land. Animated scenes highlighting the temperament of the times.
Let children share innocence and feel happy, let parents reminisce about innocence and reflect on education. Golden Eagle Cartoon’s original animation "No. 23 Niu Nai Tang" is based on realistic themes, describes the growth and life of modern children, and creates an animation boutique that can fully reflect contemporary society.
The story resonates: firmly grasp the attention of audiences of all ages
The story of the cartoon "No. 23 Niu Nai Tang" is collected in Changsha. The creative team has repeatedly visited 5 primary schools in Changsha, including Yuying and Yucai, to conduct field investigations. By organizing seminars and interviews with children, parents and teachers, establishing WeChat groups for children, parents and teachers, school essay competitions, and later film viewings and other forms and activities, we can fully understand the life and learning of primary school students, and tap classmates, parents, The story of getting along between teachers.
In the creation of the plot, it is more closely related to the current hot spots of parent-child family growth. In the process of story creation, the main creative team has turned thousands of children into small screenwriters of cartoons. Among them, stories such as "Strict Mother is Cute" and "Transfer Students" are all derived from original essays by fans.
Every story in "No. 23 Niu Nai Tang" fits the hot spot of the people's attention nowadays. For example, "Essay Lesson Suspicion" which explores educational methods under the education double reduction policy; "I am most afraid of injections" broadcasted in line with universal vaccination; and "True and false experts" focusing on anti-fraud for the elderly.
#朋友评论#
@10-year-old Tang Tang children said: "Niu Nai Tang is like another myself."
@25-year-old Ting beauty said: "Watching Niu Nai Tang after work every day is really a relief!"
@30-year-old Huang’s father said: “Niu Dake speaks for all the fathers in the world!”
@35-year-old mother Li said: “Workplace + family are one head and two adults. Niu is Tang’s mother’s troubles and me. Too much like..."
The heart-wrenching plot not only resonates with parents for parenting, but also makes the content extension wider through rich story themes, arouses the resonance of more audiences, and firmly captures the attention of audiences of all ages.
Characters are vividly "labeled": the characters grow with them
The main creative team of the Golden Eagle cartoon of "No. 23 Niu Nai Tang" has jumped out of the old routines in the character image design, and created a new IP that is cute, fresh and authentic. The direction of , whether it is image design, character shaping, plot support, and detail polishing, these IP have made a lot of work from creation to landing husband , so we have seen the main aspects of the second season of animation The role continues to grow in the company of the audience.
For example, Niu Naitang, who is usually so-so, has also become everyone's "leader" this season. In "The Way Is Always More Difficult", Niu Naitang leads the students to solve the difficulties and successfully fly the kite in the class kite competition.
There is also a cow mother who was often anxious and collapsed in the first season. In "Mom Learns to Roller Skating", she carefully transformed her perspective to let her daughter be her own roller skating teacher, and let Niu Naitang understand that "learning can't just taste, you must persist to the end. ".
The father Niu, who has been "spoiling his daughter", suddenly became "severe" in "Dad's Gift", boldly letting Niu Naitang face the difficulties, and finally let his daughter gain patience, persistence and courage.
The character image in "No. 23 Niu Nai Tang" is not a single "label", but a flesh-and-blood growing, close to the parent-child family in real life.
Refusal to sell anxiety: Exploring Qingliu's view of parenting
As a realistic cartoon, the second season of "No. 23 Niu Nai Tang" is not selling parenting anxiety, but reflecting and exploring: a really good and scientific education What should it be like?
It is a clear stream in the childcare industry. It provides a new idea for everyone: patient communication, active guidance, and intelligent parenting. It is not only a single-plank bridge for elite education, but middle-level students are also in the future.
In the "Recitation Competition", Niu Naitang wanted to choose Chaogang's junior high school essays as the entry. The Chinese teacher suggested that Niu Naitang "The recitation competition should not be as difficult as possible, but should focus on emotions."
This is also in line with the current society. Educational philosophy: Education is not about learning the most difficult poems, or memorizing the most difficult poems, and doing the most difficult topics is the best, but at the right age, learning the right knowledge, and growing up healthily and happily.
In each episode of the cartoon, parents will be provided with a "golden idea" for smart parenting, and these parenting wisdom will be passed on to the audience through a sentence.
For example, in "Family There are Troublemakers" who teaches children from multiple families to live in harmony, "Brothers and sisters are like this. When they are young, they play and fight, rely on each other at critical moments."
In the story of the mother’s childhood, educating her children to feel mother’s love, "Mom was a child before she became a mother, because your mother put on the armor to become a superman."
and "The Best Gift" when Niu Nai Tang saves money because of comparison psychology Want to give a good friend Zall’s expensive birthday gifts, mom and dad use actions to tell her, “The most important thing to give a gift is your heart.”
Every problem you encounter during the growth of your child,Can find the most suitable solution in the cartoon.
Innovation Promotion: Helping Niu Nai Tang to become the most "out-of-circle" elementary school student
Since its inception, the second quarter of "No. 23 Niu Nai Tang" has an average audience rating of 0.3% and a market share of 2.35% in the national market. Ranked No. 1 in TV ratings.
The average audience rating of the core audience aged 4-14 is 0.96%, the market share is 6.45%, and the segment ranks first among all channels in the country.
At the same time, family audience ratings also performed well. After the tenth episode was broadcast, it increased by 300% compared to the previous episode, becoming an animation work of all ages that "out of the circle".
The second season of "No. 23 Niu Nai Tang" announced the formation of a multi-dimensional matrix closed loop on WeChat Official Accounts, Weibo, Douyin, Kuaishou, Maicard TV, Station B and other platforms, with high-quality interactions with global traffic, gaining attention and praise.
The life view of the table, Zhang Xiaoxian, Maori lunch, Liu Xiaonian who writes the story, the girl who picks up the book, the movie of Uncle Meat, Zhou Chong's video and sensuality, etc. More than ten WeChat heads, all watch cartoons according to their own The content of the article, the sincere recommendation of the published article, has caused widespread reposting and hot discussion.
B station well-known animation UP main two-dimensional fan FANS Lulu, Qisi Cheers, Ziyinfeng, etc. all make videos, recommend and like from multiple dimensions such as the content, concept, and production of the cartoon.
Hunan Satellite TV and other integrated satellite TVs have also received wide acclaim after their broadcasts.
The second season of the animated cartoon "Niu Naitang No. 23" has more high-quality content + innovative promotional combo boxing, making Niu Naitang the most "out of circle" elementary school student, deeply loved by audiences of all ages, and won the highest recognition in the industry. It is the mission and responsibility of every person in the industry to pursue victory, use good content and speak with good works. Golden Eagle Cartoon handed over the answer sheet "No. 23 Niu is Tang". The original intention behind the ingenuity is particularly valuable.
There is a "Niu Nai Tang" around us, and we are also "Niu Nai Tang". Let Niu Naitang join us in defeating the setbacks in life and welcoming a life full of sunshine and happiness!
Every Friday night at 6:30,The second season of the cartoon is also being broadcast on Golden Eagle Cartoon. It is broadcast on the official website of MaiCard TV~
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