"The wall of the dimension is broken!" Approaching the National Day holiday, a video combining anime characters and a live tour of Shanghai Jing'an was launched online. From the Minsheng Art Museum to the "Golden Pineapple" of the Shanghai Circus, from the Ferris wheel of Shanghai Joy City to the "Eye of Suzhou River" Zhejiang Road Bridge . The two highly popular characters "Jin" and " Kelly " in " Bump World " led the audience to quickly overview the new and old "net celebrity check-in locations" in Jing'an, which was dizzying.
This is the "Qi Chuangshe" born in Jing'an. It is the first cultural and tourism public welfare short film attempt under the guidance of the Jing'an District Cultural Tourism Bureau. The two characters are from the original works incubated by Qichuangshe.
The original cartoon characters "Jin" and "Kelly" lead the tour of Jing'an as a travel blogger, and on the basis of the original cartoon character settings, more personal settings have been added based on Jing'an's historical culture and relics , Making it more in line with the cultural atmosphere and history of Jing'an. "Jin" is a diligent and inquisitive Shanghai school student, and "Kelly" is a girl from the water village of the Qing noble family, which fits with the historical accumulation of Shanghai's Shanghai culture and Jiangnan culture.
The overall design of the film uses a combination of real scenes and animations to show the cultural scene of Jing'an. It focuses on recommending Jing'an's natural museums, historical buildings, red tourist attractions and related characteristic industries. Combine virtual idols with real cultural spaces to create a younger Jing'an cultural tourism brand.
Each city has its own unique style and soul. By digging out cultural content and customizing the IP image, the recognition of cultural tourism brands can be enhanced. Make urban tourism more affinity, and give new emotions and meanings to natural museums, history and culture.
The person in charge of "Seven Creations Society" introduced that this attempt is also a practice of the brand's concept of "living to create the world". The company currently gathers excellent animation, games, film and television, IP incubation, derivative product authorization development and other industry chain layout capabilities, from original animation to derivative product development, to mobile game production, to the combination of offline formats, "Seven Creations Club" Is moving towards the entire animation industry chain,It has gradually grown into a cultural and creative landmark in Jing'an.
As an original IP project in Shanghai, "Bump World" has been incubating for five years. With its unique art style and passionate adventure theme, it has attracted the attention of a large number of young people. Currently, the number of sales of IP derivatives leads the Taobao animation category. Entering 2018, "Bump World" animation has successively landed on more than 100 TV stations across the country, has entered thousands of households, and won the silver award in the brand management category of "Excellent Original Animation Works Copyright Development Award Program" organized by China Copyright Protection Center . With the continuous deepening of production, "Bump World" animation and games have also entered overseas regions such as Japan, Russia, Vietnam, and Cambodia. The animation has received more than 800 million views, and the comic has received more than 500 million clicks. Its influence has further crossed the field, and it has cooperated with famous brands such as Coca-Cola and Zhonghua Pencil. Nowadays, Bump World has become one of the most popular domestic IPs for post-00s, and we will continue to produce more high-quality content in the future.
Let us follow Jin and Kelly to embark on a journey to Shanghai Jing'an that breaks through the dimension and spans generations.
Author: Huang Qizhe
Editor: Guo Chaohao
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