IP adaptation of Pingpu Street: "Fights Break the Sphere" animation has no splashes, and the drama version of "Douluo Dalu" will also be cool

"IP" and "adaptation" can be said to have frequently appeared in the public eye in recent years. I don't know if it is the screenwriters or script writers from all walks of life who simply want to be lazy and not make original scripts, or because they have gradually lost their original ability, so they continue to buy IP and adapt IP. This phenomenon of

has become a norm, and the extended areas of the IP chain also include animation, film and television, games and other aspects.

But unfortunately, these IP adaptations have hardly any successful works. Except for the success of individual film and television dramas such as "Chen Qingling" and "Celebrating More Than Years" last year, most of them were totally unreliable, and it would be nice to have a little splash.

don't talk about other small IPs, even the adaptations of hot IPs are no exception. For example, the previous "Fights Break Sphere" animation was scolded by fans of the original book. Even if the second season recovered a bit of word-of-mouth, it was difficult to hide its decline.

and "Douluo Dalu", which has not been broadcast because of the Xiao Zhan incident, was not favored by the audience after the trailer was released.

Why did the huge vitality of these hot IPs disappear in an instant?

01 Long IP adaptation chain, there is always a big problem

Generally speaking in China, novels and comics are the starting point of the entire IP, and then extend the development of movies, TV series, games and other fields.

occasionally exists to propose a specific "IP concept" and then start creating on it.

For example, before the creation of the concept of "Kyushu", which were mainly responsible for the creation of the concept of "Kyushu" by the seven people, such as Blister, Pan Haitian, Jinhezai, Remote Control, Troubled, and Jiangnan, and gradually developed a magazine setting collection and so on. Derivatives, this IP has gradually begun to grow and develop. If

develops smoothly in accordance with this trend, in fact, "Kyushu" may become the largest and most famous IP in China. After all, just a few more years is a good time for IP development, and Kyushu will definitely develop better and faster in this environment.

But unfortunately, because of poor management in the later period, and the contradiction between Jiangnan and Jinhezai, this IP stopped embarrassingly and gradually moved towards scrapping. Z9z

and the Kyushu series of TV series such as "Kyushu Misty Record", "Kyushu Sky City", "The Legend of the Nine Pearls", "Kyushu's Sea Shepherd Clouds" and other TV dramas have only become works for actor fans, and the game is not to mention. , It's almost silent.

Some people don’t even know that there are games. Before

, some people always said that the game is the end of the IP adaptation, after all, most of these adapted games are short-lived. After the end of the work, the popularity of IP dropped. These games often did not have the means to retain players. As the popularity dropped, the vitality of these IPs was completely exhausted.

, for example, the ghost of a Chinese girl who went on fire because of "A Slight Smile", also disappeared from the audience's sight immediately after the end of the play.

The IP that was bought at a big price in the end was far from the expected result, and the true value of IP was not fully realized.

is not only a game, but also TV series and animation.

is also because of this, there is always one link in the IP chain that is unsuccessful. In this way, the product development of the "Magic Dao Zu Shi" series can be regarded as the most successful.

02 IP alone is not enough, understanding the development is the key

After the IP adaptation, most people will regard it as a commodity, and will not consider the experience of the original fans. Therefore, fans who come with the original IP nostalgia will naturally return in disappointment. When

is developing these IPs, the adaptors must have the same creative enthusiasm as the original IP creators, and have a deep understanding and understanding of all of this IP in order to achieve the best adaptation and creation.

is likeLike the crew of "Celebrating the New Year", from the producer, the screenwriter to the actors, they are all fans of the original work and have their own opinions on the original work. Naturally, I invested my enthusiasm when developing this IP and treated it as my own child.

But it is a pity that everyone's idea of ​​buying IP is actually a wave of value harvesting.

Based on this idea, IP incubation and publicity are all for the final game adaptation service. When the game is launched, the entire process and chain will be settled, and the remaining task is to do a good job in the game and then proceed. A wave of "leek harvesting" squeezed user value to the greatest extent.

value harvesting thinking makes IP a one-time tool for collecting money. After film and television dramas and games, many developers do not know how to proceed with the next step of development. This creates a situation where IP is constantly consumed. At the end of consumption, this IP is completely worthless and becomes a waste product.

and everyone finally recollected it and found that the original is more fragrant.

03 Neither IP-based animations nor film and television dramas can have a utilitarian mentality.

Currently, the market for film and television dramas based on IP is very hot, but where are the core competitiveness of film and television dramas and animation? It is nothing more than its own quality. But in the anime, crude modeling, rigid character movements, dropped frames, strange dubbing... all kinds of elements make people seem to think that they are things "sew" at will.

is like the animation of "Fights Break Sphere", because its rough production is finally abandoned by the audience.

, after all, whether it is the original novel or the comic version serialized by Ren Xiang later on "Mind Manke", the fans' demand for the quality of this IP has become even higher. This adaptation of the animation did not meet the expectations of fans. Not only will it not turn into fans of animation, but it will resist the animation. The same is true for the TV series version of "Fights Break Sphere" before

. Even if the actor himself is a fan of the novel and does his best to do his best, it is clear that one person's efforts are far from enough. It seems that

such an adapted tragedy will still happen on the TV series version of "Douluo Dalu".

Leaving Xiao Zhan aside for the time being, judging from the teaser alone, the original beautiful eyes of the ice and fire looks as rough as a dyed pond. And Tang San's Eight Spider Lances with external spirit bones, the special effects of spider legs were actually made into the TV series, which made people feel creepy.

However, the original description says that although the Eight Spider Lances look like spider hands and feet, they have a metallic texture. In this respect, the comic version of "Douluo Dalu" should restore this feeling even more.

just these few points, so that the original fan's expectations of the show are greatly reduced.

I just hope that the drama will make the original fan face.