How does the Live丨Z generation walk in the animal pen?

Everything can be circled. Behind every emerging culture and circle is the beating pulse of the latest generation of young people.

According to iResearch Consulting, in 2019, the number of pan-two-dimensional users reached 390 million, the comics market reached 2.25 billion yuan, and the animation market reached 16.46 billion yuan. The rise of this group of young forces has given the "Xiaopozhan" Station B the confidence to break the circle. The animation market is closely watched by the giants. It is no longer a niche second element and has become an important vane of trendy consumption, but it is obviously not All of this group of young people.

animal anthropomorphization

animal circle is the general term for the circle formed by people who like anthropomorphic animal characters. Compared with the Cos circle, Lolita circle, JK uniform circle, and even the baby circle, this is a new wave and a niche The existence of the past two years has successively attracted newcomers born after 00. Here, people use virtual animals to make friends, willing to spend tens of thousands for a set of animal outfits. The

animal circle is a group derived from deeper emotional links. They like anthropomorphic animal characters, and they will "create" themselves with animal settings, and express their love for anthropomorphic animal characters by creating paintings, short video animations, and even wearing their own animal costumes. After a long period of accumulation and precipitation,

beast circle has now jumped out of the category of small circles. In addition, some orc fans have created orc settings for themselves. The appearance is very pleasing and can be loved and accepted by the public. . The population base of the

animal circle has increased year by year, and the changes brought about by the increase in the population base are huge. More and more orc creations have been derived, such as famous works such as "A Big Cat at Home" and many offline organizations have been organized. There are many large and small gatherings, and many domestic animal clothing (making orc costumes) studios have been born due to demand. The animal circle is no longer limited to the development of the circle, but is developing at a high speed.

Animal circle cultural peripheral industries

The overall consumption power is very important for creative circles, because stronger consumption power means that creators can have higher income.

In the animal circle, whether it is painting, making animal suits, creating comics, novels and games, producing peripheral products, or even being the host of ups, some of them can completely rely on the creative income of the animal circle to feed themselves. With income, creators will be more active in creating content. At the same time, more people participating in consumption also means that the effect of "voting with feet" is stronger, which is conducive to outstanding content and outstanding creators to stand out.

There is a ridiculous idiom circulating in the animal circle that the money controlled by the orcs is really good. According to senior enthusiasts, the material cost of the complete animal outfit is as high as two or three thousand yuan, because each set is customized , It is difficult to mass produce, and labor costs are high.

makes a complete set of fursuits by individual fursuit makers in China. The average price is around 8000 yuan, while well-known studios can be as high as 13000 yuan; foreign well-known studios, such as Japan’s Tianxiegui Studio (A home) and Kemono-Line ), the price has soared to more than 22,000 yuan, and the supply is severely in short supply. The entrusted line has been queued up to next year, and the high-quality animal clothing abroad is generally not less than 2,000 US dollars.

Other people with strong hands-on skills can transform your character from a flat portrait into a cute or cool animal outfit.

is purely handmade, and no set of animal outfits is exactly the same. These moving art works are usually very expensive, and the market prices in North America and Europe are now in the range of $2,000+.

Z The hidden corner behind the culture of the generational circle

Everything can be circled, only you can't think of it, you can't do it without them. Generation Z seems to be able to maximize a hobby and build a virtual castle that is out of the real world, attracting curiosity and scrutiny from the outside world.

To explore the circle culture of post-00s, perhaps we need to answer two questions first, why do they need circle culture, and what does circle culture bring them? The circle culture pursued by young people in the

Z era is more the expression of self-will, personal hobbies, aesthetics and values.

From the perspective of social psychology, the unique social and cultural environment in China has led to the generation of Z generations that grow up alone. In their early childhood, when they leave their homes and enter school, they face more than those born in the 90s and 80s. Anxiety andanxiety.

This is the social psychology reason behind the prevalence of circle culture. The early circles mainly centered on sharing and communication, in which people searched for joy and happiness buried deep in their hearts. With the rise of the Internet and the involvement of capital, the circle has become larger and larger, and the economic value of the circle has only begun to appear.

There are only two points in many subculture circles. One is the external manifestation of the circle, which can be the sub-industries of text, pictures, video, live broadcast, games, and even other media, and the other is the inner spiritual core. Each circle has its spiritual core to be transmitted. The strength of the kernel determines how well the community adheres.

Summary

The animal circle is just a group of people with the same hobby. Wearing animal suits is only a formal circle. The animal circle is a very inclusive circle. In this circle, whether you are a content creator of any form or just a Viewers can realize themselves in this circle. The form of

has begun to enter the society and attract attention. In the current circle culture, the higher the adhesion, the stronger the circle and the clearer the barriers. Although they often suffer from the outside world's incomprehension, the Z generations frequently participate in the beast circle culture, which is not only their weakness, but also their armor. In the final analysis, the

circle culture is about people, the interaction between people in the community, and even the stories of mutual understanding and comfort between people.

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