Japanese toy and gift company Sanrio announced on Friday (June 12) that Shintaro Tsuji, the founder of the company known as the "father of Hello Kitty", will step down as president on the 1st of next month , Was succeeded by 31-year-old grandson Tsuji Pengbang. This is the first leadership change in the company's 60 years of establishment.
92-year-old Tsuji Shintaro worked as a civil servant in Yamanashi Prefecture when he was young. In 1960, he resigned and started his own business and established the Yamanashi Silk Center. In 1973, the company changed its name to Sanrio. The company's representative character Hello Kitty was launched in 1974 and immediately became popular all over the world. Sanrio has so far created more than 450 cute cartoon characters, and its business covers theme parks, product planning and sales.
Japanese companies have cultural traditions passed on to family members. Shintaro Tsuji's eldest son died of a heart attack in 2013, so the president's stick was handed over to his grandson Tsuji Tomokuni. Tomokuni Tsuji graduated from Keio University. In 2014, he joined the company's planning and marketing departments to accumulate experience, served as a director in 2016, and was promoted to vice president in 2017.
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