This year, the animated film "New Big Head Son and Little Head Dad 5: My Alien Friend" was launched. Daoxiangcun (Suzhou) continues the warmth and joy in the movie and joins hands with "New Big Head Son and Little Head Dad" to launch a limited-edition joint product. The time-honored national brands collided with national IP and made a unique firework, giving consumers a dual experience of food and childlike fun.
Suzhou Daoxiangcun and "New Big Head Son and Little Head Dad" co-branded product
As a leading enterprise in the Chinese pastry and food industry, Suzhou Daoxiangcun was founded in 1773, Suzhou . It is the founder of the "Daoxiangcun" brand and the holder of the "Daoxiangcun" pastry trademark. It is also the first batch of Chinese time-honored brands recognized by the Ministry of Commerce. It has now developed into a national large-scale modern enterprise group well-known at home and abroad. It has built ten modern processing centers nationwide with a brand value of 18.277 billion yuan. The traditional pastry making skills of Suzhou Daoxiangcun have been passed down to the sixth generation. Its Su-style mooncake production skills are Jiangsu provincial intangible cultural heritage .
Guanqian Street Old Store in Daoxiang Village, Suzhou
"New Big Head Son and Little Head Dad" is an animation IP that has been continuing for 27 years, showing the family relationship and parent-child relationship model with Chinese characteristics , constantly innovating, integrating the stories of small families and big times, and continuously conveying the warm power of accompanying growth to the public. As a pastry company that has been operating for 249 years, Suzhou Daoxiangcun has always adhered to its brand vision for innovation in good products and new products. This time, the two parties jointly launched a series of products. The two national IPs have joined forces to satisfy the taste buds of consumers and awaken classic and wonderful memories.
Suzhou Daoxiangcun and "New Big Head Son and Little Head Dad" four popular singles
This joint product includes four popular singles, namely peach blossom crispy, Dingsheng cake , cheese coconut coconut crispy, and chocolate flavored peach crispy. The hawthorn-filled peach blossom crispy pastry inherits the century-old intangible cultural heritage production skills of Suzhou Daoxiangcun. It uses flowers as a medium, and has both high appearance and good taste. The red bean filling Dingsheng cake is bright pink as the crust and is paired with mellow bean paste filling, which has a rich and mellow taste. Cheese coconut coconut crispy has the island aroma of the unique coconut aroma of the southern country, and the enjoyment of cheese, perfectly interpreting the classic trendy flavor. Chocolate peach crisps are added with strong chocolate. The mellow aroma of chocolate and the oily peach crisps are unexpectedly matched, and the mellow aroma is in the mouth. In addition to the unique tastes of the four products, the packaging is also unique. The picture selects scenes such as , big-headed son, , family cooking at home, playing out, and space adventure. The overall style is mainly warm tones, which has both eye-catching warm colors and vivid and lively fun.
So far, Suzhou Daoxiangcun has launched joint products with many well-known brand IPs such as Miaokelando , Honor of Kings, Crown Cookies, Master Kong, China Aerospace , etc. On the basis of inheriting craftsmanship, it has continuously innovated and achieved cross-border breakthroughs, which is close to the pursuit of trends and fashion by young consumers, allowing more young consumers to experience Daoxiangcun products and the pastry culture they represent, giving time-honored brands a new vitality, further rooting the traditional Chinese pastry culture into the young consumer circle, adding new impetus to the revival of Chinese pastry culture.
Suzhou Daoxiangcun products are sold in overseas supermarkets
In recent years, Suzhou Daoxiangcun has continuously adjusted its brand strategy, always keeping in mind the responsibility and responsibility of century-old brands for cultural communication, and constantly practicing it. Suzhou Daoxiangcun products have been exported to more than 40 countries and regions, and have become an international disseminator of traditional culture, truly allowing Chinese food to spread all over the world.
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