Whip Niu Shi reported that on December 23, Kuaikan held the 2022 Kuaikan media communication meeting "A Round the Fire" at the Beijing headquarters. Kuaikan founder & CEO Chen Anni, content and copyright director Liu Zhipeng, and community operations director Kang Ruobing introduced Kuaikan's achievements and accumulated methodology in 2022 from different dimensions, and shared the trendy culture and fan life of the super new Z generation.
According to Chen Anni, Kuaikan’s revenue in the first half of the year increased by more than 100%, making it one of the fastest growing Internet companies this year. “Looking at the ‘small goal’ of the next stage, it will be to move from China’s No. 1 comics platform to the world’s No. 1 comic platform,” Chen Anni said.
The "China Secondary Content Industry White Paper" released by Chishi Consulting shows that China's Internet comics industry is still in a stage of rapid development and will maintain a compound annual growth rate of 16.5% in the next five years. As the largest comic platform in China, Kuaikan hopes to use its high-quality comic industrial production system, diversified IP development and operation system, overseas system and continuous heavy investment in Chinese comic content to drive the healthy development of the Chinese comic ecology, promote the further amplification of the value of the Chinese comic IP, and fully tap the development potential of the Chinese comic market.
bucked the trend and the revenue growth rate exceeded 100%, quickly becoming one of the fastest growing Internet companies
With the disclosure of the second quarter and semi-annual reports of major Internet companies around the world in August this year, the slowdown in growth has become a new concern for these companies.
data shows that in the first half of 2022, Pinduoduo had the highest growth rate among domestic Internet giants, reaching 22%, surpassing Alibaba , Tencent , Meituan and other companies; in terms of Internet content communities, Zhihu topped the list with a growth rate of 41%, surpassing Kuaishou, Bilibili, Yuewen, etc. Looking overseas, the highest growth rate of well-known companies is only 33%. Companies such as Netflix are in the dilemma of slowing down in consecutive quarters.
Now that anxiety is constantly amplified, has the golden age of the Internet become history?
Judging from the latest performance growth announced by Kuaikan, the answer is no. This Internet comic platform, which has just completed its 8th year, still has outstanding results in the first half of this year.
According to Chen Anni, founder and CEO of Kuaikan, in the three years since the outbreak of the epidemic, Kuaikan has taken precautions in strategic layout and further strengthened refined operations. This has also allowed Kuaikan's overall revenue to buck the trend and grow by more than 100% in the first half of 2022. Among them, Kuaikan’s multiple business lines, including content payment, advertising, overseas distribution, etc., have achieved over 100% growth; in addition, Kuaikan’s multiple innovative businesses have also achieved good results in exploration. Since
was founded eight years ago, Kuaikan has accumulated advantages on both sides of content supply and demand, including more than 120,000 registered creators, 13,000 comic works, and 340 million users on the platform. It is significantly ahead of the industry and has become the veritable number one platform for Chinese comics. At the same time, in terms of exporting overseas, Kuaikan has become one of the important representatives of Chinese culture overseas, whether in terms of the efficiency and frequency of Chinese comic works going overseas or the popularity of Kuaikan platform works on overseas platforms.
This also makes Kuaikan’s “small goal” for the next stage logically becoming the first in China to the first in the world.
Looking overseas, Piccoma, a comic platform launched in Japan by Korean entertainment company KAKAO, is currently recognized as the most profitable comic platform in the world. Piccoma has maintained a growth trend for 25 consecutive quarters since its establishment. In the first half of this year, the platform transaction volume exceeded 2.24 billion yuan.
relies mainly on the Japanese comic market, supplemented by exports to Europe and other regions, which has allowed Piccoma to achieve such results. Chen Anni said that the current development potential of China's comics market is far from being fully developed. According to the "White Paper on China's Secondary Dimension Content Industry", China's Internet comics industry will continue to develop at a rapid pace in the next five years, and the industry ceiling will further increase. This is also the confidence behind Kuaikan's "small goals".
Next year, 400 million yuan will be invested in additional content, and Kuaikan will continue to promote the ecological construction of Guoman.
For Kuaikan, whose revenue continues to maintain high growth, how to further produce more high-quality content, revitalize the upstream and downstream of the industrial chain , and further amplify the volume and value of Guoman IP on the basis of maintaining the current results, so as to enter the next stage of development, is one of the company's most important tasks at this stage.
In fact, after 8 years of exploration, Kuaikan has completed the basic construction of content production, operation and development system. This also gives Kuaikan a large-scale content supply capability. It is understood that 80% of China’s top comics are concentrated in Kuaikan.
From the content production side, Kuaikan, on the one hand, continues to promote the construction of the submission ecosystem, allowing more outstanding new Chinese comics to enter the public eye through rich channels such as daily submissions, theme solicitations, and annual original comic competitions. It also provides traffic support, content guidance, contract signing opportunities, and cash bonuses for new creators and new works, in order to continuously inject fresh blood into the Chinese comic industry.
According to Liu Zhipeng, the person in charge of content and copyright at Kuaikan, the daily submission channel shortens the time period of several months to a year in the traditional magazine era to just one day to reach readers directly; the theme solicitation plans topic selections on a monthly or quarterly basis, and provides traffic support, content guidance, contract signing opportunities, etc. to participating works. Through this system, Kuaikan receives more than 3,000 comic works every year, of which nearly 100 are signed by the platform in various forms. At the same time, since its launch in 2019, the Kuaikan Original Comic Contest has attracted more than 4,400 new works to participate. So far, nearly a hundred new creators have taken this opportunity to debut as professional cartoonists, and every year, the entries have the opportunity to be signed for film and television, stand-alone books, and overseas distribution.
has the most mature Chinese comic submission ecosystem in the industry, making Kuaikan a veritable first stop for newcomers to Chinese comics.
While expanding the scale of its works, Kuaikan has also established a complete set of "NFL-style" content creation processes. The most professional team controls the entire comic content production process such as omni-channel business and user data analysis, topic planning, creation, optimal resource allocation publicity and continuous data monitoring and feedback content, and further improves the quality and efficiency of IP incubation through the green light meeting and the head IP review mechanism. The platform has published more than 13,000 comic works, which are the result of the joint efforts of creators and more than 60 Kuaikan editors.
This complete set of professional comic incubation system has also allowed 80% of the top comics on the entire network to be concentrated in Kuaikan.
High-quality Chinese comics that have been proven in the domestic market are also welcomed by overseas markets based on the overseas system established by Kuaikan. The Chinese comic works, which have been online for more than 3,100 times in nearly 200 countries and regions around the world, have been ranked in the top 5 of multiple overseas platforms 450 times this year; such as " Flash Marriage President's Contract Wife ", "The Demon Emperor's Butler", "Mute Slave", "I Come from the Game" and many other works. This year's global comic paid revenue has exceeded 10 million yuan. Among them, "Flash Marriage President Contract Wife" is far ahead with a score of 34 million.
It is worth mentioning that Kuaikan has greatly improved the efficiency of overseas distribution of comic works. Works can be promoted to overseas channels within three months of serialization, which is much faster than the industry average (6 months to 1 year).
In addition, Kuaikan has initially established a diversified IP development system, including comics, animation, film and television, books, peripheral derivatives, games, etc. It also promotes a virtuous cycle of the national comics ecosystem by continuously expanding the income sources of creators.
So far, Kuaikan has authorized the adaptation of more than 200 works in animation, film and television formats; Kuaikan has also established the ability to independently develop 50 kinds of derivatives. This year, it has independently developed more than 40 IPs, and more than 160 IPs have completed derivative development authorization. Throughout the year, peripheral derivatives It has been developed more than 1,000 times in total; in terms of book development, Kuaikan has become one of the largest comic book publishers in China. This year, the first printing volume of domestic comic books has exceeded 5 million, and dozens of works have been signed for overseas single volumes in multiple languages. It has successfully entered the comic publishing markets of Germany, Italy, Brazil, France, Russia, Japan, etc.
Behind these systems is Kuaikan’s continuous and increasing investment in content production year by year. According to Liu Zhipeng, Kuaikan will continue to increase incentives for Chinese comic creation next year, and the investment in this alone will reach 400 million yuan.
At the same time, Kuaikan will further reduce incentives and contract signing thresholds to benefit more creators. For example, in terms of incentive subsidies, for outstanding new original contributors, Kuaikan will provide per-session subsidies based on traffic to help them stabilize their creations and accumulate popularity; a more flexible signing mechanism will be adopted for different types of creators to maximize their "fee + share" income.
enriches the cultural and entertainment life of 340 million users. Kuaikan will create the first ACGN fan carnival party KK Dream Night
. While constantly enriching the supply side, as a national comic IP platform and sharing community for Chinese young people, how to continuously improve users’ cultural entertainment and lifestyle experience is also one of Kuaikan’s important development directions.
On the one hand, Kuaikan is planning to launch a series of operational subsidy measures, including "waiting for exemption", event sharing incentives, etc., to create a free reading model for users.
Take the "waiting exemption" model as an example. As more paid chapters of works are added to the waiting list, users can obtain free reading rights by waiting for a long time. This means that the threshold for reading comics is further lowered to meet the content consumption needs of different types of readers, thereby further expanding the comic audience.
On the other hand, based on insights into users, Kuaikan has created a community atmosphere unique to KKers.
Among Kuaikan’s 340 million users, 80% are the super-new Generation Z, that is, the generation born after 2000. According to what Kang Ruobing, head of Kuaikan Community Operations, shared at the event, the super new Generation Z is an introverted and enthusiastic generation, culturally confident and spiritually rich.
As "digital natives", the super-new generation Z receives more diversified information, which also promotes the formation of its unique cultural circle. Based on the big data of Kuaikan community users, the more intuitive and clear image of the new generation Z is presented through life interest circles such as fan circles, social circles, valley circles, baby circles, and three pit circles.
The Kuaikan interest sharing community derived from comics includes the circle culture that these super-new Generation Z are interested in, and through 300,000 tags, it has accumulated 5.61 million posts related to users’ entertainment lifestyle, forming a unique super-new Generation Z community culture.
In addition to the daily life of the community, Kuaikan is also making further progress towards becoming a one-stop lifestyle platform for the super new generation Z, constantly meeting the increasingly rich cultural, entertainment and life needs of users, and bringing more happiness and power to the super new generation Z.
Offline, Kuaikan has created exclusive memories for users. In July this year, Kuaikan successfully held the country's first ultra-new Generation Z ACGN carnival "KK WORLD Kuaikan Comic Dimension Dream World" in Guangzhou. The 10,000-square-meter space was filled with restored top-notch IP scenes, arbitrary sugar-eating experiences, good-looking NPCs, live performances by Chinese-style singers, etc. Everything that the ultra-new Generation Z ACGN users like has been perfectly reproduced offline by KK WORLD.
And online, a carnival that is also unique to the super new generation Z is also brewing. On January 5, 2023, KK Dream Night, a carnival party for ACGN users organized by Kuaikan, will be officially broadcast exclusively on the Kuaikan APP.It is understood that the party will bring together well-known guests in the industry such as comic authors, CVs, Coser, Singjian, etc., and will take Chinese comic culture as the core and incorporate special content from multiple interest circles. It will provide the audience with an audio-visual feast on time including original comics, original music, dance, sitcoms, fan creations, etc.
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