With the popularity of the metaverse, "digital people" have become increasingly mentioned and even become one of the hottest topics in the consumer industry. After 2020, when it was called the "first year of virtual idols", digital people can be said to have explosive growth. No

With the popularity of the metaverse, " digital human " has been mentioned more and more frequently and even become one of the hottest topics in the consumer industry.

After 2020, when it was called the "first year of virtual idols", digital people can be said to have explosive growth. No matter big or small, they launch their own virtual idols. Here we have to mention the Douyin virtual expert who was popular overnight - Liu Yexi.

Virtual artist surpasses real-life internet celebrities?

Liu Yexi used a one-day video to ignite the entire network. The first short video was liked 3 million in five hours after it was launched and 1.35 million fans increased in one day. Two videos rose by nearly 5 million fans.

"Who is Liu Yexi?"

Douyin introduction introduces a virtual beauty expert who can catch monsters. It is impossible to put a few hot words that are not even apart from monster hunting, virtuality, and beauty makeup together to make you not curious.

A video lasts for two minutes, with suspense plot, scene scheduling, camera language, cyberpunk style, extras, and just the right background sound effects. The most important thing is that the heroine in the video looks like a two-dimensional character, but her every move, every frown and smile is smooth when interacting with the real person.

The entire short film can be regarded as the exquisite texture of the movie, making beauty bloggers cry when watching it, anchors and internet celebrities will be silent when watching it. Those Douyin aboriginals who have experienced 81 difficulties before gradually increasing their fans and becoming more and more popular have said: You should do beauty makeup, I will stop doing it! After the video became popular, many brands have indeed sent olive branches to Liu Yexi for cooperation, including beauty, skin care, food, daily chemical Internet technology companies, etc. Liu Yexi was in full swing for a while, and it is no exaggeration to say that it is a virtual idol ceiling.

Liu Yexi is so popular! Multiply to the meta-universe accelerator?

Virtual idols are not new. Long before Liu Yexi, there were countless Xu Miku idols who were famous for their careers, such as: the originator Hatsune Miku, the virtual singer Luo Tianyi , the virtual idol girl group Asr, the silver-haired girl Ayi, etc. They sing and dance like real stars.

How did Liu Yexi become popular in the red sea of ​​virtual idols?

is actually not accidental. Any of her three tags "meta-universe", "virtual idol" and "beauty makeup" are hot words at the moment. The Yuan Universe is a concept that capital is popular with. It seems that Liu Yexi is chasing the hot spots and is blown to the forefront. In fact, the short video company behind Liu Yexi has been established for nearly 4 years.

Liu Yexi's preparations have been underway for eight months, but at that time, when the project reached 80% of the progress, the Yuan Universe was in flames. Liu Yexi, who occupied the right time, place and people, seemed to have stepped on the rocket launcher leading to the traffic road.

ceo Liang Zikang, the founder of Chuangyi Technology, the production company behind Liu Yexi, claimed that they defined Liu Yexi as a 2.5-dimensional person. Unlike the 2D pure CG and the 3D real world, she is a real virtual personification wandering between the virtual world and the real world. In terms of expression, Liu Yexi and the live actor appear at the same time at the same time, the entire scene is becoming increasingly blurred with one-to-one real reproduction and virtual boundaries. All this depends on technical improvement, and of course the polishing of the entire team also has real money investment. The founder of

Chuangyi Technology said: The production cost of Liu Yexi's video is far beyond the rumored 1 million online. It serves more than 150 people in the Dazhong team behind Liu Yexi, with a capital investment of more than one million. The most important technical team in the video production process has been accumulated over three years. Most of the members are professional film-level elites, and a video beats most people's annual income.

So, Liu Yexi really thinks it’s hard not to be popular. The audience is also excited about these increasingly real virtual idols, and the most intuitive feeling is the real shock.

Liu Yexi is the beginning. The company behind it is going to create the Metaverse version of China Marvel World

Although Liu Yexi has become very out of the circle and its operating expenses are also very high, it can be seen that Liu Yexi has not started to monetize.

Chuangyi Technology stated: At the beginning of Liu Yexi's IP positioning, the company never planned to let him take the operation path of virtual idols. Liu Yexi will not share daily life with her fans, nor will she post makeup and other content. Liu Yexi's IP has its own worldview. The subsequent drama content will revolve around beauty and monster hunting, and try to explore the future development form of the metaverse and create its unique cultural value.

In Chuangyi's strategic layout, Liu Yexi is just the opening role in Chuangyi's universe world, and more Chuangyi's subsequent Chuangyi's meta-universe characters will appear one after another.

Each virtual person’s IP has different track, character design, world view and other settings, but all virtual people are in the same metaverse world, and there will be linkage and assembly in subsequent videos.

Virtual idols still have a long way to pick this fruit

Digital people need to move to a broader market, and excellent realistic pictures are inevitable requirements. If digital people want to "become a circle", it is inevitable that they will reduce costs and increase efficiency.

As of now, it is difficult to realize the subsequent virtual human IP monetization methods such as Liu Yexi and others in the short term. Whether it can maintain its long-term operation by just burning money alone still needs to be questioned. After the phenomenon of

breaking the circle, whether Liu Yexi "begins to the peak" will be whether Chuangyi's subsequent creation of a series of virtual human IPs can create new myths. All of this needs to be verified by time.