On the just-passed 11th, theater movies experienced the worst National Day in history.
From October 1 to October 7, the total box office in the seven-day period was only 1.498 billion.
What is this concept?
Compared with the highest box office in 2019 during the National Day holiday, the box office this year is only one-third of that in 2019. Compared with last year, it fell by 65.9%.
Go back to the history of the entire movie's National Day history, and this year's National Day holiday set a record low box office in history since 2014.
In other words, this National Day box office result, we went back eight years ago.
So, what exactly is the problem?
Mainland theater films compete for the National Day holiday, and we will start from the 2008 " Painted Skin ".
"Painted Skin" was released on September 26, 2008, with a box office of 15.2 million yuan on the first day of its release.
At that time, this was a particularly beautiful result.
was released in the 2007 New Year holiday. The box office of " Aggregation Number " and "The Voting Person" on the first day were only 15 million yuan and 10 million yuan.
Moreover, after creating the first day of miracle, the box office of "Painted Skin" is still rising, and it broke through the 100 million box office mark on National Day.
exceeded 100 million in six days and exceeded 200 million in nineteen days. "Painted Skin" became the sixth film in the mainland with a box office of more than 200 million.
Everyone saw the huge box office potential during this period and bet on the bets and competed for the National Day holiday.
Many big-scale movies are aiming for the National Day holiday and have achieved very good results.
However, this thriving momentum was cut off in 2012.
For a long time in the past, the 2012 National Day holiday has been called "the worst National Day holiday in the history of ".
Of course, if this year's National Day holiday is used as a comparison, 2012 will be a big deal.
Feng Delun director, gathering Tony Leung, Peng Yuyan , Shu Qi , Feng Shaofeng and Angelababy fantasy film "Tai Chi 1: Starting from Zero". The costume film "Bronze Terrace" starring Chow Yun-fat and Liu Yifei, and the romance film " Dangerous Relationship " starring Chapter Ziyi, , Cecilia Cheung and Zhang Dongjian .
Love suspense film " Second Exposure " directed by Li Yu and starring Fan Bingbing and Feng Shaofeng. The science fiction film "The Ring Messenger" starring Joseph Gordon-Levitt , Emily Blunt , and joined by Xu Qing .
Five movies are working hard to make their debut in the National Day holiday.
But in the end, all five movies failed. Even the number one "Tai Chi 1: Starting from Zero" failed to exceed 100 million in the box office during the period, creating the famous "both losses" in the history of the National Day.
Fortunately, 2013 Tsui Hark 's " Di Renjie's God Capital Dragon King " recreated the glory of "Die Renjie's Empire" three years ago. It regained the decline of the 2012 National Day with a total box office of 585 million, and once again confirmed the golden value of the National Day holiday.
However, after a little observation, you will find that
From 2008 to 2013, the box office champions of the National Day holiday were all costume films with the focus on visual effects.
special effects blockbusters seem to have become the "box office password" of the National Day holiday, and the pursuit of visual feasts once became a trend in those years.
is worth mentioning that unlike other movies with high box office and low reputation, there is a component that is added to the right time, place and luck.
Chen Guofu and Gao Qunshu 's success is well deserved, no matter the ups and downs of the plot or the wonderful group drama performance. Even the Huang Xiaoming , whose acting skills have been criticized, has also contributed its peak acting skills in this movie.
"The Sound of the Wind" is completely worth the ticket price, and many viewers also brush 2 and 3 for this.
This year, director Ning Hao, starring Huang Bo , Xu Zheng and Yuan Quan " Heart Flower Road to Put " , the box office exceeded 100 million on the first day, and the total box office reached 1.169 billion.
Also released at the same time is the "anti-trafficking" movie " Dear " , which is adapted from the real story.
Director Ann Hui and starring Biography movie " Golden Age " .
and Zhao Youting and Lin Gengxin crime action movie "Rise of the Ringer 2: Rising the Dawn" .
This year's National Day holiday, the total box office reached 1.118 billion yuan, and the National Day holiday entered the era of 1 billion yuan. Audiences gradually began to get used to entering cinemas during the National Day holiday, and theater movies became more mature.
The glory of this year's National Day holiday is actually very telling.
First, the market needs a hundred flowers to bloom.
Different audiences and different flavors. Compared with the single costume film output, of course, the National Day holiday with rich themes and diverse types can attract audiences to the cinema.
Second, good movies are the bottom line.
Compared with the "all-out losses" in 2012, the quality of the National Day holiday in 2014 was also excellent on the basis of maintaining a rich variety of types.
"The Heart Flower Road" score 7.2.
"Dear" score 8.4.
"Golden Age" score 7.4.
At the same time, I can see three domestic movies with more than 7 points, but now I can't imagine it.
has exceeded 1 billion since the National Day holiday in 2014, and since then, the National Day holiday has become a battleground for military strategists every year.
In 2015, " Hong Kong Humbun " ranked first with a box office of 1.614 billion.
Although the box office is good, its reputation is low and low.
It is precisely because of the poor quality of "Hong Kong Empress" that the nameless " Charlotte Troubles " followed closely with 1.448 billion, becoming the biggest dark horse of that year.
The success of "Charlotte's Troubles" has created the golden signboard of Happy Twist , as well as Shen Teng , which has made the future domestic film half a comedy country, and Ma Li and other new generation of comedians.
" Shameful Iron Fist ", " British duel ", " Dragon Chasing ", and " Sewing Machine Band " , four movies fought fiercely, and the box office of the National Day holiday exceeded 2.6 billion, setting a new high.
Happy Twist "Li Cha's Aunt" is in a hurry, and the national teacher Zhang Yimou "Shadow" is very popular. Fortunately, there are Chow Yun-fat and Aaron Kwok " Unparalleled " Emergency Rescue , demonstrating the final glory of Hong Kong films.
No one could have thought that this would be the last year of the National Day holiday.
Time comes in 2019, and the National Day holiday has created a historical high box office of 4.466 billion.
" My Motherland and Me " led the box office with a score of 7.6.
"Chinese Captain " box office of 2.9 billion, with a rating of 6.6.
" Climber " box office of 1.1 billion, with a rating of 6.0.
The 70th anniversary of the founding of the People's Republic of China is celebrated together, and the future situation is very good.
In 2020, the epidemic came suddenly and the film industry was difficult to move forward. But if you look at the box office alone, the box office during the National Day holiday will not have much impact.
In 2020, the total box office of the National Day holiday was 3.967 billion, and " My Hometown and Me " ranked first with a box office of 2.8 billion.
But before I knew it, the National Day holiday has become the main theme of the world.
and so among the eight movies released during the National Day holiday this year, except for four animated movies, the rest are all the main themes.
are ",000 miles of homecoming ", " Steel Will ", " Ordinary Hero ", "Search and Rescue" .
Familiar recipe, similar flavor.
But only one of the four movies can be watched "The Road to Return".
The remaining three movies, "Ordinary Heroes" scored 6.1, just passed the passing line. "Iron Will" and "Search and Rescue" have not yet been released, but the quality of the one and two stars on the screen is conceivable.
Of the total box office of 1.496 billion this year's National Day holiday, "The Road to Return" won 1.023 billion, accounting for 70%.
Many people mentioned this year's National Day holiday, and their first reaction was that there was no movie to watch.
But in fact, the new films released during the National Day holiday have not decreased compared to the same period, so the real meaning of "no movies to watch" is "no movies worth watching in particular".
Four new films, all with the main theme. There are only two ways left to the audience, either to watch "The Road to Return" or not.
So, some viewers chose to watch "The Road to Return", which led to a 1 billion box office for "The Road to Return", while more viewers chose not to watch, which led to the worst box office results in the eight years of the National Day holiday.
In fact, if you observe the National Day holidays in previous years, you will find that different periods have themes of different periods.
A good market environment should allow various themes such as main theme, comedy, crime, action, science fiction, literature, ancient costumes and realism to appear together.
In the past few years, even though the box office champion themes were similar, many movies with different themes would still be released at the same time. So there will be "The Sound of the Wind" breaking the record of winning the box office championship in the visual effects blockbuster, and "Operation Mekong" will break through the comedy film.
A flower blooms alone, not spring, but a hundred flowers bloom in the garden.
A viewers tend toward different types of movies at different times, which is normal.
Because, the audience's aesthetics are diverse.
But at the same time, it is also easy to be aesthetically fatigued.
Just as Uncle Benshan said about the Spring Festival Gala:
"We have been through the process of education for 365 days."
Audiences are relaxing when they walk into the cinema during the holidays, looking for happiness, not spending money to find education.
Also I looked through the list of the next month to be screened.
There is only one set in October. In November after
, there was no movie.
Are you surprised?
Is it surprising? It is not easy for Chinese movie
It is not easy for Chinese movie to reach the present.
Last year, under the influence of the epidemic, 1.161 billion people still entered the cinema.
But now, the movie is almost gone.
The habit of viewers who have been cultivated over the years to enter the cinema to watch movies is almost broken. Everyone's enthusiasm for movies and support for theater movies are almost consumed.
This is really helpless and heartbreaking.
October 8 National Film Administration said:
will continue to promote the accelerated release of more excellent films to meet the audience's diverse movie needs.
is also one of the few good news in the film industry recently.
In short, I'm looking forward to it, looking forward to a day left -
Everyone will queue up to watch "Avengers 4: Endgame" and " Warcraft " in the early morning, and watch " La Liga City " with your beloved on Valentine's Day. Art film lovers passed on word of mouth "Roadside Picnic" in their circle of friends, and the audience will work together to make domestic and foreign masterpieces such as "I'm Not a God of Medicine", "Nezha: The Devil Child Comes to the World", "The Wandering Earth", "Dream Searching" and other masterpieces on social networks...
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