This year, there will be 7 new blockbusters that will continue to be released during the National Day holiday, with a total box office of nearly 1.5 billion.
is not very ideal compared to previous years. Among them, "The Road Back" spent 250 million yuan, with a cumulative box office of over 1.082 billion yuan in eight days of release, leading the box office, and leading the second-place box office of " Ordinary Hero ", which had a box office of nearly 10 times 130 million yuan. The rest were miserably low.
In fact, these live-action movies are very popular. They are all plots that resonate with positive energy, but the box office has dropped to a regret.
Recently, Deng Ling, the Hunan playground case, became popular. She is very concerned about the new films of the National Day holiday, and as a newcomer in the entertainment industry, she frequently posts suggestions and questions to the entire entertainment industry online, which has attracted a lot of onlookers.
Someone briefly sorted out Deng Ling’s recent posts and found that her main focus was box office and high publicity and distribution fees. She feels that compared with investments worth hundreds of millions of yuan, spending tens of millions of yuan on publicity and distribution expenses, the actual box office is only tens of millions of yuan, and the promotion and distribution expenses are too worthwhile.
In Deng Ling's view, the film company spent a lot of publicity and distribution expenses, but it could not drive the audience to watch the video. This is the responsibility of the author of the promotional manuscript. The entertainment industry lacks soul-level publicity manuscript writers.
Deng Ling said that if the viewer can be written into the cinema to watch movies, it will be the magical pen of the film and television industry Ma Liang.
The box office of the movie is not strong and the promotion and distribution have a certain relationship with the promotion and distribution. However, if the box office is not up, the responsibility should not be borne by the promotion and distribution, and it should not be borne by the author of the promotional manuscript. You should know that achieving an excellent film and television work requires multiple aspects, and good promotional drafts are only part of it.
is the screenwriter who can really write the audience into the cinema to watch movies. Excellent screenwriters can write plots that arouse the audience empathy . The positive reviews after watching the movie are also an important force driving audiences to enter the cinema to watch movies.
For example, " Hidden in the Dust Smoke " released not long ago, this film has very few films, but it has successfully achieved a counterattack with good reputation. Promotional releases are not unimportant, but they are not as important as the box office of the movie.
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