The same package, the takeaway price is 11 yuan more expensive than the dine-in price, and an additional 9 yuan delivery fee is required. Recently, some readers said on Weibo that they found that the price difference between delivery and delivery of the same product on McDonald's app is quite large. One of the package price difference is 11 yuan. A reporter from Beijing Youth Daily visited on the evening of July 22 and found that this situation did exist on the McDonald's app. And not only McDonald's, there is a similar situation on KFC app.
Regarding the price difference, the stores of the above-mentioned brands stated that there is indeed a difference between the price of delivery and the store, which is "set by the company".
event:
Netizens said McDonald's APP delivery and self-pickup two sets of prices
A few days ago, netizen @Hu-Where is the name? Posted on Weibo saying: "I accidentally found the same item Mai Le sent while ordering on the APP The price is much higher than the price of dine-in. The Maixiangyu package is even more expensive by 11 yuan? And then there is an additional delivery service fee in the end? I only took a picture, and the price of each item is higher than that of the price. Unity. As an consumer , I can't understand McDonald's pricing behavior. If I didn't order the wrong order at the beginning, I would have ordered McDonald's for so many years and I would not have noticed this."
Beijing Youth Daily reporter also tried to use the McDonald's app. When ordering food on the Internet, Beiqing Daily reporter first selected several McDonald's in different locations on the app, compared and found that the prices of other McDonald's dine-in meals were the same except that the prices of individual McDonald's products at the train station were slightly different. A reporter from Beiqing Daily learned that this was due to the different pricing strategies of McDonald's in different regions.
Visit:
The price difference between McDonald's takeaway and dine-in is widespread, and the highest price difference package is a hamburger.
So, is the reaction of netizens due to this pricing strategy? Afterwards, a reporter from Beiqing Daily chose the Wangfujing area and each McDonald's on Chaoyang North Road for testing, and found that there is indeed a situation in which the price of delivery products at the same point is inconsistent with the price of picking up meals at the store, which is inconsistent with the restaurant. It doesn't matter where the is located.
Take the Maixiangyu package named by netizens as an example. If you choose "Pick up at the store", the price of the medium-sized package in both stores is 21 yuan; and if you choose "Male Delivery", which is McDonald's takeaway food delivery service, The same medium package is priced at 32 yuan. Not only the Maixiangyu package, the Beiqing Daily reporter randomly selected McDonald's best-selling plate-roasted chicken drumstick package, Big Mac package, and spicy chicken drumstick package. The price is higher than 4.5 yuan to 6.5 yuan. In addition, "Mile Delivery" also charges an additional delivery fee of 9 yuan in addition to the order fee. In other words, if the delivery fee is added, the price of the Maixiangyu package is 20 yuan lower, and you can buy another Maixiangyu burger and get change.
So, what is the price at McDonald's? A reporter from Beiqing Daily visited the above-mentioned restaurants. According to the menu in the store, the price of the above-mentioned package is the same as that of "Pick-up Meal", which is lower than that of "Male Delivery".
A reporter from Beiqing Daily made an accumulated calculation based on the prices of relevant items in the store, and found that even the price of the "Male Delivery" package is cheaper than buying the relevant items individually. So, is the price difference between delivery and pick-up due to the difference in package discounts?
A reporter from the Beijing Youth Daily found that on the McDonald's app, choosing "Male Delivery" and "Pickup at the store" not only differs in the price of the package, but also the price of the single product.Among them, in terms of the price of hamburger products, the price of "Male Send" is generally 2 yuan more expensive; the prices of cola and French fries of the same specification are both 0.5 yuan more expensive, and the "Male Send" in "Male Send" is 0.5 yuan more expensive. Coke and fries do not have a "small" size.
Comparison of dine-in and take-out in McDonald's APPComparison of dine-in and take-out in McDonald's APP
Extension:
Including KFC, many restaurants have two prices for take-out dine-in family. A reporter from the Beiqing Daily logged on the KFC app and found that the hamburger items delivered by it are 1.5 yuan more expensive than dine-in. In terms of packages, KFC's take-out packages are slightly different from dine-in packages, which cannot be directly compared.
Beiqing Daily reporter also compared the prices of McDonald's and KFC on food delivery platforms such as Meituan, Ele.me , etc., and found that the prices are the same as those on the above-mentioned brand apps.
Not only that, Beiqing Daily reporters also noticed that the price of dine-in in many restaurants is also different from that of take-out. In a restaurant specializing in breakfast, the original 1.2 yuan biscuits sold for 2 yuan, and the original 8 yuan for a bowl of mutton soup sold for 10 yuan, and the packing box was charged extra; while in a chain restaurant specializing in rice noodles , the price of its main different rice noodle items on the takeaway platform is generally about 3 yuan higher than the in-store price; a Chinese restaurant that focuses on various porridges, its main porridge products are sold on the take-out platform than in-store prices. It is 2 to 4 yuan higher; there is also a chain seafood restaurant that sells steamed scallops with fans for 25 yuan per piece on the takeaway platform and 15 yuan in the store.
However, the above-mentioned restaurants all participated in the platform full discount activities, and some of the highest commodity discounts reached 50% off, while McDonald's and KFC did not participate in any platform full discount activities, including delivery fee reductions.
Comparison of dine-in and takeaway in KFC APP
Debate:
Is the high takeaway price an infringement or a reasonable use of price to leverage ?
Regarding the price difference between take-out and dine-in, a reporter from Beiqing Daily consulted McDonald's as a consumer. McDonald's store staff in the Wangfujing area explained that this was due to the fact that the takeaway platform had to be divided with the merchants. When a reporter from Beiqing Daily suggested that this kind of price difference also exists on McDonald's own app, the other party said, "This is set by the company, and we don't know much about it", and then he suggested to consult the hotline of "McDonald's Delivery". The customer service of "Mile Delivery" said that it could not explain the pricing difference, and it was recommended to consult the "customer care hotline". The customer service staff of the hotline told the Beiqing Daily reporter that this price difference was made in consideration of ensuring the profit margin of the store. "'Mile Delivery' is not the same system as the store. You can think of it as a takeaway platform." The customer service staff did not explain this matter further, but said that its pricing is complicated and difficult to explain, but it is certain This pricing is a decision made by the McDonald's marketing department. The price difference generally exists in each McDonald's store, not a problem of one or two stores. For this matter, as of press time, KFC has not yet responded.
As for the two sets of prices, netizens also showed different views. Some netizens believe that the merchants have paid extra manpower to deliver goods, and the higher prices of delivery goods are reasonable. However, other netizens believe that consumers have already paid a "delivery fee" for delivery, and if the merchant thinks it is low, they can increase the delivery fee and adjust the price of goods secretly, which is suspected of deceiving consumers. However, in response to this statement, some netizens said that the merchants are "clearly marking the price", which cannot be regarded as a violation of the right to know.
Guohu.com's popular science author, Chef Zhong, said in Jianghu that in the future, if it involves increasing labor, the price will increase until a group of slackers are driven downstairs to eat. In addition, you feel that takeout is expensive, so why don't you go to eat in person? A reporter from Beiqing Daily found that there are not a few netizens who hold similar views. Many netizens support businesses using price leverage to reduce the number of takeaways.
(Originally titled "Finance on the 15th Floor | McDonald's takeaway and dine-in are 11 yuan less! The restaurant has two sets of prices?")
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