The new coronavirus has severely affected the Japanese television industry. This not only refers to the inability to shoot and broadcast new dramas, but perhaps the most harmful is medical dramas. As we all know, Japanese medical dramas have always been known for their professionalism and meticulous care for human nature. More importantly, medical dramas are also an important indicator for leading the ratings of major TV stations. Almost every season of medical dramas is the guarantee of the ratings of major TV stations in Japan. Whether it is "Obstetrical Medicine Bird" or "Black Hemostatic Forceps", it has a fairly good stability, not to mention the legendary "Medical Dragon" series. Or "Benevolent Doctor", not to mention "Doctor-X: The Surgeon's Gate Unknown", which has already been watched by TV Asahi.
Venue rental becomes a problem
Until now, although it has been renting a large hospital all day for location shooting, it is used for location shooting Most of the hospitals are "regional medical centers". For example, TV Asahi’s "Doctor-X: The Gate of the Surgeon Unknown" was mainly filmed in the Affiliated Hospital of Chiba University School of Medicine, while TBS TV’s "Black Hemostatic Forceps" and "Obstetrical Medicine Torii" were both filmed. The scene was shot at the Higashi-Chiba Medical Center, and Fuji TV’s "Emergency" was at the Kameda Medical Center in Chiba Prefecture. However, it is still unknown whether it can be used after the outbreak. Because of the emergence of the new crown epidemic, in order to prevent nosocomial infections, it will become more and more difficult to get assistance from the hospital as before.
In response to the new crown epidemic that has to restrain their lives, the audience also responded with refusal. The TV station also appeared hesitant to watch the medical drama production itself. Because of the refusal of the main player Ryoko Yonekura, although TV Asahi is still lobbying, the new season of "Doctor-X" will not be broadcast until next year at the earliest.
This is not a medical collapse, but a crisis of "the survival of medical serials".
However, the TV station has sealed "killer content" such as medical dramas. What kind of TV dramas do you plan to prepare after the new crown epidemic? To solve this question, perhaps one of the keys is the strategy adopted by the TV station after the Great East Japan Earthquake that occurred on March 11, 2011.
The broadcast theme of the TV series is regulated.
The hot-aired series in the summer of 2011 is still "Absolute Zero" starring Fuji TV on Tosai in July. ~Special crime infiltration and search~" and "Rioted Doctor" starring by Japanese TV station Ekaku Makiko, and other police criminal investigation and medical works occupy the top positions. As an important branch of professional dramas, medical themes are already quite mature and stable in Japan, because doctors face life, old age, sickness and death, and human feelings. However, in the October period of the autumn file half a year after the earthquake, the situation is completely different. The first place was produced by Nippon Television, with an average audience rating of 25.2%, setting a record. Matsushima Nanako starred in "Housekeeper Mita", while the second place was produced by TBS TV, starring Kimura Takuya. The humanity drama "Antarctic Story" is now, and suspenseful comedies and humanity inspirational dramas are very popular. Looking back at the results, it can be seen that the TV station took into account the feelings of the victims and avoided serious or irritating things, which was accepted by the audience. It is impossible for TV editors to make use of this precious data nine years ago. This should be to make viewers who are exhausted by the scourge of the new coronavirus happy and healed.
Perhaps more important is to rely on actors to support the viewing Comedy, etc. to fill in. In addition, compared to the previous broadcast of "what kind of drama", the consideration of "what kind of actors to launch" will be more important. If you can't find a genre drama with a stable audience rating like a medical drama, Maybe have potential ratingsMember is a very important insurance factor. If you want to list it, actors such as Shirino Hirano, Meteor Yokohama, Ryo Takeuchi are really popular, and actresses such as Yui Aragaki, Haruka Ayase, Miami Hamabe, etc. The attention will be higher and higher." A related person in the TV industry said.
Refer to these and take a look at the TV series schedule after July, produced by Japanese TV, by Yokohama Meteor and Hamabe The romantic suspense drama "We're Something Something Wrong" starring in the United States and Poland came into view. At the same time, during the spring season, Fuji TV produced the medical drama "Cinderella Apothecary", which was delayed due to the epidemic, and was also confirmed to be in July. When the two dramas are on the air, will it be verified that the medical drama is really weak?
Author/满江红
