Fan circle culture is a youth subculture formed by idol artists and fan economy as the main body. But the development of fan circle culture has become more and more bizarre from the basic cutting of leeks.

In recent years, the word "fan circle culture" has been frequently mentioned.

Fan circle culture is a youth subculture formed by idol artists and fan economy as the main body.

fans who are confused about "love" often spend a lot of time and money to help their idol become famous.

culture talent show "Creation 101" fans buy milk and vote

to play the idol list, and online fundraising and purchasing products are emerging one after another.

Ko Fan circle culture has developed to this day, and it has become more and more bizarre from the basic cutting of leeks.

Some sell the original costumes worn by celebrities in slices, while others also have to post albums to make money.

can’t help but want to ask someone: Is it because the fans are too crazy, or is the power of capital too strong?

1. Slice sales of costumes. Is this circle crazy or the fans crazy?

sells clothes worn by celebrities, and it is no wonder, but have you ever seen original costumes sold on films?

At the end of September this year, the film crew of " Ice Rain Fire " contributed this outrageous operation.

"Ice Rain Fire" is starring Chen Xiao and Wang Yibo . Although the ratings are unsatisfactory, the film company does not intend to miss any opportunity to make money, and it is bound to squeeze out the last trace of blood from this IP.

Shortly after the finale, the film company launched a limited edition of 1,000 sets of script games of the same name, with a pre-sale price of up to 298, and even if you pay the money, you have to wait 45 days before you can receive the goods.

It is not difficult to see from the official product details page that the most "element" around this set is the clothes worn by the two leading actors.

In order to allow every fan to enjoy this "benefit", the film company did not stuff the clothes directly into the surrounding area, but cut the clothes into hundreds of pieces of fabric.

For example, a denim jacket is divided into 100 pieces, while a T-shirt with less fabric is broken into 30 pieces.

In other words, if you want to piece together a complete piece of clothing, fans have to buy at least a few hundred sets of peripherals.

, and the official also proposes that fans who buy peripherals can organize an offline event to restore the clothes of the two brothers again.

slice-buy-restore, no matter how you look at it, there are some problems with the logic.

Does this feel that my three views are almost shattered? This is not the end, and it is even more surprising that the operation is still behind.

In order to stimulate sales, the platform also made an "official commitment", that is: all the clothes are the real clothes of Wang Yibo and Chen Xiao when filming, and the clothes are shipped directly from the set to the factory, without washing!

That is to say, it has been more than two years since the show started filming and airing. The clothes are probably bad. The film company dares to sell them for money, and even dares to claim that they are "original" costumes.

I really want to make money and I’m crazy. The way I eat is too ugly!

Someone even left a spicy sarcasm: "A big man has been wearing pants for more than thirty episodes, rolling around in the mud and soil, but has not been washed yet. Isn't it really disgusting?"

was full of curses on the Internet, and there were very few fans who were willing to pay for such weird operations. After

was ridiculed by the group, the official also deleted all content related to the slicing costume.

It seems that it is no longer possible to try to openly cut off fans and leeks!

2. "Credit Song" fools fans. What is the bottom line of traffic singers?

In 2018, Cai Xukun attracted countless fans for the talent show " Youth With You " and successfully took the C position. After the show ended, he became a popular traffic star.

, but Cai Xukun, who can only make his debut by relying on fans, is not ruthless in cutting fans.

In 2021, Cai Xukun released a new album.

Unexpectedly, this album broke the record of a certain music platform in less than two hours after it was launched. In just a few months, more than 3 million copies were sold and more than 80 million yuan was earned, which shows its appeal.

However, many sharp-eyed netizens discovered blind spots.

This album originally contained 11 songs, but four months after it was released, there were still 6 songs that were not launched.

And five of these six songs don’t even have a serious name.

Cai Xukun's outrageous money-making behavior has aroused heated discussions among netizens, and he was mercilessly complained: "I have seen people who have been on credit, but I have never seen people who have been on credit!"

major official accounts also ended one after another, criticizing Cai Xukun by name, and saying that he had violated consumer rights.

Seeing that the public opinion became more and more intense, Cai Xukun had to put the remaining works online overnight under pressure.

However, the quality of these songs is very worrying. Some of the lyrics have no meaning, while others have extremely old-fashioned styles.

is even mixed with a pure music without lyrics, which is a work that is just a simplified person.

Objectively speaking, the routine of "charge first, delivery later" is no longer new. For example, Maobuyi and JJ Lin have used this promotion and distribution model.

But what they are more conscientious is "songs are released in batches and buy in batches", in other words, "one single charges one single, and it will not charge the whole album at once."

But Cai Xukun’s problem was that when it was promoted, he kept silent about the matter of credit, and only after buying the album, he found that it was a semi-finished product.

And four months have passed, and the remaining songs are still unknown. His approach is simply to fool fans and passers-by.

As soon as the news of "Cai Xukun's popularity has been declining, he can only blame him for his own fault.

3. The chaos in agency shooting frequently appeared. The so-called "Reuters" may be illegal.

In June this year, a fight occurred on the set of " Lotus Tower ".

The reason is that a filmmaker got involved in the crew. Not only did he capture all the set details, but the styles of the starring actors were leaked by him.

According to the videos exposed online, after the filming crew discovered by the crew, a staff member had a conflict with him.

The staff member fisted and beat him to the point where he could not even stand. After the incident, the staff member was also fired.

After watching this video, many netizens had a question in their minds: What is the shooting on behalf of others? Why are they so hated?

shooting is a product of the traffic era, because station sister and big fans have no time to follow their idols all the time.

So they usually find photographers to squat in hotels, airports, or sets.

, and the agents will also sell them to fans based on the photos and videos they take clearly marked prices.

In order to capture the first-hand information of , these agents also took their own tricks.

Some are standing on the cliffs in full arms, some are hiding in the grass, and some are even using drones for aerial photography.

Facing the pervasiveness of the filmmakers, the major crews are simply unbearable.

From " Haoyixing ", "Walking with Feng", and then to "Wuyoudu", all had big or small conflicts with the filmmakers. The staff of "Xianjian 4" even tied the filmmakers to a tree.

various operations are really terrifying.

In addition to ambushing the crew, there are also filming agents who deliberately secretly film the female stars' skirts, or block the stars at the airport, etc.

Wu Jing angrily scolded the filming agent in public: "There are children there over there, do you see? You are really not good at this, what should I do if I hit the child!"

And such a hateful filming agent can develop more and more and even become a business, which is actually the product of the abnormal development of fan circle culture.

The old saying goes: Without a market, there is no buying or selling.

It is really shocking that crazy fans have the needs that someone is willing to spend time and energy, and even take risks at the price of life!

4, 16,000 yuan can only buy one ticket. It turns out that I am the only one who is poor

Times Fengjun everyone knows it very well. It is an entertainment company that cultivated TFboys.

In recent years, they have launched a group that focuses on youth groups, called Times Youth Group .

As the junior brother of TFboys, Times Youth League has attracted much attention since its debut and has also gained a lot of "mom fans".

After having fans, Times Youth League has embarked on the road of constantly cutting leeks, and their methods of making money are more bizarre than the other.

In order to help Times Youth League increase its popularity, the company claims to have spent tens of millions to create a stage for it to play songs.

However, not long after, the company openly asked fans for money at the fan club, saying that due to insufficient stage funding, it was necessary to adopt the sales method of electronic writing.

, and the company has also set up a special rule, that is, fans in the top 100 electronic writing purchase rankings can directly obtain entry qualifications.

To put it simply, the admission tickets are all based on auctions!

But the bug in this regulation is that there is no upper limit for the number of electronic sketches purchased, which means that as long as you are willing to spend money, you will have a chance to get tickets.

It is worth mentioning that if you do not enter the 100th place, the official will not refund the fans and can only accumulate until the next round.

This also leads to the start price of the next round of auction that has reached an astonishing price of 16,000.

Although this money is nothing in the eyes of celebrities and capital, for students, 16,000 yuan is already a sky-high price, which is basically equal to two years of tuition fees. Even in the eyes of office workers, it is not a small amount.

Looking at the entire entertainment industry, how many people dare to make money openly like this?

is unique. Times Youth League has more than one method to make money. In August this year, they also launched a third anniversary photo.

However, not everyone is eligible to buy photos.

If you want to buy peripherals, you must purchase a premium member worth 298 yuan. You should know that the so-called senior members are useless except buying peripherals.

What's even more outrageous is that the company stipulates that a high-level member account can only buy one photo.

If any fans want to make sales for their idols, they can only open an account, recharge and purchase. The more people you buy, the more the company will make.

In fact, the reason why Times Fengjun dared to set these rules that were separated from the big spectrum was to see the huge fan base of Times' youth.

As long as you have fans support, you will not have to worry about not being able to make money. Isn’t this a kind of sadness?

5. Cross-border art exhibition has become an internet celebrity style, and there are 1,000 forms of making money

After trying cello , acting, and variety shows, Ouyang Nana gave herself the title of a cross-border artist.

Last September, she also held a cross-border art exhibition in Shanghai.

As the literary girl in front of the camera, Ouyang Nana's move did not cause much response at the beginning.

But I don’t know if I don’t go, and I was shocked when I went. The so-called art exhibitions were all photos of Ouyang Nana herself.

Some of these photos are tied to a white wall with transparent photo frames, deliberately creating a high-end and simple atmosphere.

There are also photos of different angles and colors, which are arranged and combined and re-pieceed together to form a photo wall.

. Regardless of whether it fits or not, sunset lights must be placed everywhere in the venue, which is a complete aesthetic of Internet celebrities.

Anyone with discerning eyes can see that this exhibition has no literary atmosphere at all, and can even be called Ouyang Nana's narcissistic exhibition.

Therefore, many fans couldn't help but complain after visiting: "Who wants to spend 100 yuan to watch her selfie!" "There is also a wall that writes the function equation, which can be done, it's really full of pretending!" "Ouyang Nana refunds the money!"

said in his mouth that the art exhibition was held, the fundamental purpose was to make money. This wave of operations also completely collapsed Ouyang Nana's literary and artistic young woman design.

But no one expected that Ouyang Nana, who was sprayed with blood last year, made a comeback.

In September this year, in order to cooperate with the music album "live today", Ouyang Nana created a cross-border art exhibition and concept hotel in Beijing, and also invited celebrities such as Liu Haoran and Zhang Zifeng to help promote it.

Perhaps it was a summary of the experience of failure last year. This time she lowered the price of the ticket from the original 100 yuan to 42 yuan.

The sunset lights and selfies that were scolded were gone, but this time the decoration still makes people laugh.

The scene is filled with street signs of Internet celebrity style, such as "I miss you very much in Sanlitun ", "The wind that misses you still blows here", etc.

In addition to these network slogans that are whining freely, other check-in scenes are even more uninnovative, such as glowing clouds, multi-colored neon lights, retro bars, etc.

You should know that these decorations are everywhere in Internet celebrity stores, and most of them do not require payment.

Netizens spent money on Ouyang Nana's name and wanted to see a real cross-border art exhibition, but in the end they found that it was not much different from the internet celebrity shops, which was a bit of a seller of dog meat.

If Ouyang Nana is a violinist quietly, she will not be ridiculed by the crowd, but she must spare no effort to make money, then she will be despised by the audience sooner or later.

Conclusion:

says a thousand words. The outrageous behavior of cutting leeks mentioned above is actually because the fan circle culture is becoming more and more deformed.

Today's fan circle is organized and disciplined, and has long been its own system.

In this virtual kingdom constructed by money and emotions, fans are warriors driven by stars and capital. They not only have to "charge into battle", but also have to be "satisfied" to be cut off.

No matter how the quality of the work is, fans must willingly pay for their brothers and sisters, which has led to the booming idol economy and the chaos in the fan circle.

However, the pathological fan culture is about to usher in the end because relevant departments have already taken heavy blows.

not only needs to cancel the artist ranking list, strictly control the consumption of underage fans, etc., but also needs to compress the space and possibilities of all capital "manipulate" fans.

With the support of the country, I believe that those chaotic operations will no longer exist and the overall environment will become healthier and healthier.