1. NetEase Cloud Music launched the "Rap Dream Maker" charity action
According to The Paper report, on December 27, NetEase Cloud Music Beat Zone United Network The "Rap Dream Maker" "Cloud" tour rap charity song "Starting to the Future" launched by Yi Gongyi Little Snail Reading Center was officially launched. The song was written and sung by Song Hongyue, a fifth-year student of Songcun Township Central Primary School in Chun'an County. The school's Chinese teacher Song Xiaoping and English teacher Li Lin completed the guidance work. The beats used in this work were donated by SOULFRESH BEAT, the head beatmaker of the Beat Zone of NetEase Cloud Music, and were produced by the Beat Zone. The
"Rap Dream Maker" charity event was jointly launched by NetEase Cloud Music and NetEase Charity Little Snail Reading Library. The event aims to bring rap music to rural children through an original music charity class and help them realize their rap music dreams. This event invited senior industry experts from NetEase Cloud Music Beat Zone to serve as creative class instructors and record and broadcast rap science creative classes for children. Public welfare courses have been delivered to a total of 66 rural schools in Zhejiang, Sichuan, Inner Mongolia and other regions, with a total of more than 20,000 students watching. At the same time, the activity also launched a collection of lyric works from 66 rural schools corresponding to Little Snail Reading Library, with the theme of nursery rhymes of the four seasons, encouraging children to create their own works in various forms such as compositions, poems, lyrics, etc.
As the second-ranked genre in NetEase Cloud Music’s subdivision, rap music has been widely sought after and welcomed by young users in recent years. Its own musical attributes are more free and easy to express, making it suitable for children to come into contact with music creation for the first time.
2. What do you think about music platforms doing charity?
We have seen that NetEase Cloud Music has promoted this kind of charity activity for young people on a large scale. It makes people wonder why NetEase Cloud Music does this. How should we analyze and judge this matter?
First of all, we must understand that rap music itself is an integral part of black music. At that time, black Americans relied on rap music to achieve many achievements on their own road to independence, freedom and democracy. It can be said that with the help of the success of rap music, a large number of black Americans realized their music dreams. This is the most valuable thing in the history of rap music. We saw NetEase Cloud Music. The use of rap music for charity is actually very consistent with the current context of the entire market. On the one hand, rap music is very popular and popular. On the other hand, rap music is relatively difficult and the threshold is relatively low. It is easy for most young people, especially children, to master. Therefore, under such circumstances, it is actually very meaningful to use public welfare activities to promote young people to better form their own music ideals. Music has become a way for many young people, especially rural children, to further pursue their dreams. This may be the most valuable aspect of entertainment music.
Secondly, the development of Internet music platforms in recent years has actually provided more possibilities for young people to find their own dreams. For example, in this event, NetEase Cloud Music concentrated a large number of resources and courses to help children further promote their own development. In fact, for most children, it is not that they have no talent, but that they lack the eyes to discover talent. Under such circumstances, NetEase Cloud Music has made it easier for children’s talents to be seen through some of its own business expansion and resource investment. This will undoubtedly better promote the music dreams of more and more young people to be recognized by the market. Coupled with the low threshold and resource integration capabilities of the Internet platform, it will be possible to promote more and more children with musical dreams and musical talents to truly enter the palace of music.
Third, from the perspective of long-term market development, it is undoubtedly a very important thing to let children understand rap music earlier, stimulate their interest in music, and ultimately bring out their musical talents. With the promotion of NetEase Cloud Music, the art of rap music has become an important Important music and art categories will undoubtedly have better development, and Internet music platforms can better improve their own content by doing these things. It can be said to be a win-win result. This series of market layouts of NetEase Cloud Music can better promote the production of Internet music, especially high-quality content music, which will undoubtedly bring more fresh sounds and blood to the market.
