text | Xiaokang
"Please note that this man is Xiaoshuai. He just saved his beloved girl Xiaomei from a bad guy. They both escaped into a forest at this time..." You must be familiar with such an opening remark. On short video platforms, no matter which type of movie, the male protagonist can be "Little Handsome" and the female protagonist can be "Little Beauty". Their opening scene is usually in a violent and exciting scene. This type of short video can often explain a movie that takes several hours or a famous work that takes dozens of rounds in just a few minutes.
has always been a few minutes of commentary movies that make people "love and hate". "love" is that it is indeed "short, flat and fast", which greatly shortens people's time to understand a movie and provides a deconstructed appreciation path that is either funny or alternative. What "hate" is that it is more like an "electronic pickled cabbage". People do not seem to improve their appreciation and have not obtained any useful information. Therefore, many people are worried that once they rely on this "electronic pickled cabbage", they will eliminate the artistic and profoundness of the movie.
There is no doubt that once technology gives people's lives "one-click acceleration", patience will become a scarce product. 's fast information transmission can indeed make people think without thinking, which is also one of the social reasons why short video sites are in the "popularity". A few minutes of commentary movies are actually a new form of viewing that is adapted to short video platforms. We can choose to jump and play 76 episodes of " The Legend of Zhen Huan ", 80 episodes of "Wulin Waijie", 3-hour film-long "Titanic", or read Marquez's "Hundred Years of Solitude" in 17 minutes, and absorb a lot of information in fragmented time.
To put it another way, technology has made us the masters of time. If that's the case, then , whether it's a complete appreciation or a deconstruction of a quick viewing movie, should be regarded as another viewing option provided to the audience, rather than the only option.
In the fast era, audiences need to have a more ability to read quickly or slowly. Appreciating a movie in full can taste its details, aesthetics, soundtrack and plot twists; and watching short videos of quick-view movies can also serve as a pioneer for the audience to understand whether they are interested in the movie. The two ways of viewing have their own advantages, just respect the audience's choice.
Of course, watching the movie in full requires more patience and time, but it is precisely because of this that the audience can truly understand the artistic attainments and themes of a movie. Many feature films are spread out slowly in the process of time, which makes people slowly realize the warmth of family affection and love.
is in a busy life, and at the same time, faces the impact of more convenient choices. We will hope that people will retain the ability to watch movies slowly, rather than just hiding in the world of quick-viewing short videos. Of course, it explains the super-strong information transmission effectiveness of the movie, as well as the start of the movie, the unexpected start of the story, the unexpected start of the story, and the abrupt end of the end... may provide new ideas for the plot arrangement of the movie in the future.
commentary movie videos also need copyright specifications and content specifications. If you blindly use vulgar and stimulating shots such as violent and yellow, infringe on the copyright of the original work, and misinterpret the theme of the original work, then you will definitely move towards a path of inferior quality. "Everyone shouts to beat you" will not help the long-term development of short videos.
But one thing is becoming more and more consensus: long and short videos are not substitute relationships, but complementarity. For many technology platforms, long-term and short video collaboration has become the future development direction.
What we cannot deny is that there are both Yangchun and Baixue people in the movie, as well as "Xiaoshuai and Xiaomei". The movie-watching world should be rich, diverse, open and inclusive. Let the audience grasp the boundary between Yangchun Baixue and Xialibaren.
Text: Xiao Kang
Pictures: Xinhua News Agency, etc.
Recitation: Wang Qian
Editor: Wang Zimo
Editor: Zhang Xueyu Xing Yanyan
Editor: Zhang Xueyu Xing Yanyan
Editor: Zhang Xueyu Xing Yanyan
