Arthur next door is still dating with the "princess". Every time a new plot is released, it has to last Weibo hot searches, " Qingqing Daily " has quietly become popular.
has been online for three days, and "Qingqing Daily" has become the champion of the 2022 Maoyan Drama Popularity List (comedy theme), and its discussion and playback volume have even narrowly surpassed "Ignite Me, Warm You".
Picture source network
Now, the playback progress of "Qingqing Daily" has exceeded half, and Douban also scored a score of 7.6 points. Although it is not as good as " Menghualu " (Douban score 8.0), it can be called a "boutique" compared to the broadcast of several dramas at the same time.
However, no matter what its plot is, what is even more rare is that it breaks the deadlock from the "female characters" and shows the audience the sisterhood that is rare in costume dramas.
This means that the girls in this show are the most "highlighted".
Simple plot + a little anti-routine = hot-selling potential stock
"Qingqing Daily" is set in the fictional Jiuchuan. The world is divided into nine rivers (that is, nine regions), and the customs and customs are different.
After several years of melee between Jiuchuan, Xinchuan won the victory and signed a century-old alliance. One of the conditions for the alliance is that each Sichuan will select and send women of appropriate age to Xinchuan every year, and marry each young master of Xinchuan, which is also called "marriage election". "Qingqing Daily" uses this as the background to unfold the narrative.
The world is divided into Jiuchuan, and the customs and customs are different. The online
The male protagonist is Yin Zheng, the sixth young master in Xinchuan. He is clear and handsome, both civil and military. However, due to his illegitimate status, he has always been in an embarrassing situation of "the father does not love his mother or not."
He chose to keep a low profile and set himself a "sick" character, avoiding the sharpness of his second brother, the eldest son Yin Song, and ready to go.
The heroine is Li Wei from Jichuan, with her "foodie" and "lying flat" characters standing firm. From Jichuan to Xinchuan, Li Wei carried all the luggage that she had to eat. The life creed was a simple saying "Eat every meal well."
As for marriage promotion, others only want to be selected, but she is determined to lose the election early and go home for dinner. She even only knows how to memorize the question and answers of the Sei Saint, which makes the Lord Xinchuan feel a slump.
Li Wei's bone chewing is too good/network
Li Wei, who only wants to lose the election and keeps pretending to be stupid, is because of her poor performance that she can only enter the F class in the "Xinchuan Creation Camp". By chance, she was betrothed to Yin Zheng, the sixth young master who was not favored.
She looks very much like Liluxiu, who said in "Creation Camp" "I want to go home quickly". I wanted to turn the inward roll and be a salted fish, but it just hit the audience's cuteness and became popular all the way.
This misunderstanding has been superimposed, opening the ridiculous comedy curtain.
The most classic thing is that Li Wei just married into the Sixth Young Master's Mansion, and I heard that Yin Zheng, who was weak and sick, was already "severely ill" and there was not much time left.
It is obvious that there is only half a month left before the book examination, but Li Wei mistakenly thought that Yin Zheng's illness was so serious that the "end of the deadline has reached". After being surprised, she began to make her own calculations. She recorded time nodes such as "wedding day" and "funeral in the soil" on the calendar.
This is a month long and you can return to your hometown.
In the "only" month left, Li Wei asked Yin Zheng's preferences everywhere, and gave him chrysanthemums (both yellow and white), so that the five young masters who came to visit turned into "mouth substitutes" for the audience:
On the other side, Li Wei wore mourning clothes on her "wedding day", holding onions in one hand, burning paper money in the other, and even set up a mourning hall.
When Yin Zheng appeared in front of her, she did not realize the seriousness of the matter. She thought Yin Zheng was "resurrected from the dead", and she hit a ghost and fainted from fear. Although the plot is a bit old-fashioned, it really hits the audience's laugh point.
And these funny points are all interspersed in the ordinary daily life. I worry about what to eat every day. I chat with my good sisters in my spare time, and live a "longing life" in the intra-volume society, which corresponds to its name - "Qingqing Daily".
What is even more rare is that as a costume drama, there is no palace fighting or intrigue in "Qingqing Daily", which reduces the deliberate sensationalism. The protagonists are all enjoying their lives in a simple and developing stories from various schools.
Li Wei and Yin Zheng teased the dog together, this is an ordinary young couple! /Network
There are too many costume dramas with the main line of family and country justice, and the infatuation of men and women, so that this drama opens up a new perspective of "two people, three meals and four seasons", depicting the audience a "light daily life" full of fireworks, and becoming the latest "electronic pickled vegetables" for young people today.
"Jiuchuan Women's Picture Book", breaking the topic and making a fuss,
Xinchuan's marriage election, not only Li Wei has emerged, and the fates of more women with different personalities collide here.
One of the biggest highlights of this drama, just like what Li Wei said: "Food has different tastes, so women should certainly not be the same."
In costume dramas, we are used to using conflicts between concubines to guess the fate of the characters in the drama.
But "Qingqing Daily" seems to be familiar with the clichéd plot of the audience being tired of mutual harm, and carried out the "anti-routine" to the end, downplaying the priority of "female competition" in costume idol dramas, and gaining praise for its novel group image setting.
Every female character who the audience thought would provoke conflicts and would cause damage eventually became the "unified front". This textbook-level group image shaping provides rich materials for breaking the circle and even becoming a hit.
It also conveys a very likable point of view, that is, "women are not the same."
Li Wei's "no pursuit of progress" character is hidden in sincerity.
After she learned that Yin Zheng had a stomach disease and often lost appetite, she tried every means to help the chef study new dishes. When Yin Zheng asked, Li Wei pushed all the credit on the chef and never took it.
Li Wei treats people with straightforwardness and no scheming. Although she still cannot escape the "silly and sweet" character framework, the occasional inspiration still illuminates many highlights of "smart and foolish" for her. It is not surprising that Yin Zheng asks "Why can everyone like you".
And the second female lead, Hao Jia from Yanchuan, is hidden under the shell of a lady from a noble family.
Hao Jia regards marriage as a business shop, and she just "works in Beijing". She early chose a "head" with a high position and a powerful "head" for herself, namely the eldest son Yin Song, the second son of the eldest son, and the most powerful candidate for the future position.
Hao Jia said that she was serving her husband and having a harmonious family, but in fact, she was "of course I like myself" in her heart, and wrote a very contrasting "inner literature".
The audience knew that Hao Jia had long been "scheming", but her soberness, which was free from feudal marriage ideas, also made many netizens sigh, "It's hard not to love."
In addition, there is Shangguan Jing, the princess of Danchuan, who is full of hot personality and chivalrous. When she was facing the saint, she said bluntly, "I never knew that studying would be divided into men and women."
, who seems to be dull and clumsy, Yingchuan Sisi is not willing to pay any attention to the Danchuan flood, donating a large box of gold, silver and treasures, saying that she "has nothing else, she just has some money", which makes netizens call me "Sisi, are you still lacking sisters?"
and "career brain" Princess Jinchuan Yuanying, when she got married with Yin Zheng, said frankly that "we will part with each other when the time is right", and devoted herself to assisting Yin Zheng to consolidate her position in the court, and also helped Li Wei become a qualified "Six Young Master's Lady". The severity is close to the teaching director. It is very appropriate for the audience to call her "Yuan Tutor".
So many Sichuan girls should be fighting for each other according to the routine, but the screenwriter did not follow the ordinary path, weakening the contradiction of "same-sex competition" to the greatest extent and creating an atmosphere of "beauty and beauty".
The most typical example is that the third young master's mansion, with a large number of wives and concubines, did not perform a jealous drama of "three women in one play". There was only the mutual appreciation of "sisters who work together and their strengths are cut off", because everyone was "spoofed by the third young master to return home."
The three young masters left the house, and everyone was like the workers who "the boss was not in the company today", and they were good at fishing, drinking, and playing cards.
The setting of "Qingqing Daily" makes its positioning as a "group drama" more stable, and allows more other female characters to be seen and remembered by the audience. After all, the strength of "the heroine in the gameplay upgrade" is just a gamified pleasure experience, and the fairy tale plot of "The domineering prince falls in love with me" is just a means to comfort emotions and eliminate reality, and it cannot truly make the "life stream" drama come to life.
Although the setting of "Everyone is a good sister" is a bit distorted and has a bit of idealism, as a "light comedy", there is no need to consider too much whether the logic is self-consistent. It is enough to have a meal when you want to have fun.
female group portrait, new traffic password?
The American Dialect Society held a "word of the century" selection event in January 2000. Among the keywords such as "science", "freedom", and "justice", "she" was elected with absolute advantages, which is of epoch-making significance.
In 2001, "New Weekly" launched the "She Century" special topic, using "Women Being Fierce" to new interpretation of "She Century". It is pointed out that the 21st century will be a new era for the rise of women, and women will gain the freedom of choice and creation in a larger career space, and will also become the main body of consumerism.
Nowadays, the era of "her economy" with women as the main consumer force has arrived. In order to cater to the taste of female audiences, the creation content about women has gradually become a trend, and female group dramas have also become one of the hot topics in recent years.
From " The Legend of Zhen Huan " in 2011, to " Ode to Joy " in 2016, and then to " Thirty Only " in 2020, the female group drama centers on showing female characters with different personalities, focusing on highlighting how female characters survive and grow, making a large number of female audiences call themselves "top".
Whose "electronic pickled vegetables" is "The Legend of Zhen Huan"? /Network
Take "The Legend of Zhen Huan" as an example.
In episode 3, Hua Fei punished Xia Changzai, one was afraid that she would intend to compete with her in the future, and the other was to give the new showies who entered the palace a warning, and her approach also consolidated her position in the palace.
For example, after the queen learned from Feiwen about Zhen Huan and Wen Taiyi , she began to investigate Zhen Huan. Later, she joined forces with Qi Guiren to give Zhen Huan a famous scene - "Blood test of relatives". Qi Guiren's "I want to report Xi Guilian to have an affair with her, and she is filthy in the harem" is one of the most classic lines in the play.
"The Legend of Zhen Huan" is undoubtedly a very successful female group portrait work. It not only allows the audience to remember the cautious, clever, rational and independent Zhen Huan, but also successfully remembers the arrogant and domineering Concubine Hua who finally hates her because of love; the queen who is kind and kind on the surface, but also the queen who is as dignified and generous as a snake and scorpion in her heart; the dignified and generous Shen Meizhuang and other very rich female images.
, "The Legend of Zhen Huan" is the most classic palace fighting drama in costume dramas, focusing on the conflicts and disputes arising from the women in the harem to compete for favor. The concubines faced each other with almost no real friendship.
From this perspective, "Qingqing Daily" provides a new possibility of breaking the deadlock.
There are not many plots about intrigue in "Qingqing Daily". Even though the relationship between Hao Jia and Zheng's wife Zhao Fangru was tense at the beginning, he could understand that each other's situation was not easy later, and developed from "seeing each other and getting tired of each other" to "a comrade-in-arms alliance".
It has to be said that this attempt to "de-palace fighting" vigorously exaggerates the close sisterly relationship between women. It is an advancement in the shaping of group portraits by domestic dramas, and it is also a new perspective on female narrative in "her dramas", that is, expanding the narrative space of women supporting each other, and instead compressing the plot of contradictions and conflicts infinitely.
Of course, there are also plots about women's mutual assistance in "The Legend of Zhen Huan", but it's a bit "poorly few".
Like Concubine Shu, please comfort Zhen Huan, “It is better to think of ways to live the life you want to live”, and the pity is fully reflected; Zhen Huan and Shen Meizhuang are also the most reliable alliance between women in the play, and have always emphasized "one heart and one virtue, and one should take care of each other."
These plots allow the audience to escape from the scheming harem and get a moment of breathing.
In comparison, "Qingqing Daily" vigorously portrays the friendship between girls, allowing scheming and scheming to fade away from costume dramas. It has to be said that it is a major improvement in female group dramas.
In addition, "Qingqing Daily"'s biggest breakthrough in female group portrait narrative has made the description of "sister relationship" current.
When facing domestic violence against Hao Jia by the eldest son, Zhao Fangru, the wife who had a common encounter, looked towards the eldest son, but said, "Don't be as knowledgeable as her" while pushing Hao Jia out.
has changed from simply establishing formal alliances to resist unequal treatment to achieving emotional support and mutual respect through the "also women" empathy for . The description of "sisterly friendship" in "Qingqing Daily" has reached a higher level.
The same is true for "Dream Hualu" which is popular this summer. What touches the most inspiring thing about "Menghualu" is the story of "Beijing Drifting" slowly unfolding around the three girls, and the friendship between them to help each other. The three female characters each have their own strengths, and with their own pain, they work hard to start a new life through mutual support. This kind of feminine friendship of mutual assistance and mutual healing is really touching.
"Friendship between women - support and appreciate each other, this is an important force that allows us to survive." Screenwriter Zhang Wei also admitted that this is the concept that "Menghualu" wants to convey the most.
"Her drama" is not just a cultural imagination in the business era, nor is it just a marketing strategy to guide female audiences to achieve secondary consumption.
Women's theme works should consciously narrate the current female experience and express women's subjective choices and demands for gender relations.
"Qingqing Daily"'s understanding and narrative construction of "sister relationship" demonstrates the modern aesthetic needs of the female group for "female group dramas" in the new stage, allowing more people to pay attention to the differences and highlights between female individuals, not just the contradictions and conflicts between them.
How to shoot and advance the female group drama, there is no final answer, but as the cameras are more and more directed at women and show the richer charm of women, instead of simply selling the harem anxiety of "what is the emperor going to in today" and the same-sex "live-to-death" between the same-sex people, how to interpret the female group drama, perhaps there is a more appropriate answer.
Reference
[1] Research on female group portraits in "Big Female Leader" drama | Zhang Mengsi
[2] A brief discussion on the meaning construction and narrative strategies of female group portrait drama | Bai Wei
[3] "Qingqing Daily": Ancient costume cosplay brings a kind of uninteresting happiness | Pengpai Youxi
[4] Mirror and stare: A new perspective on female narrative in "her drama" | Liu Ting
