In 2007, the Chinese national treasure rabbit head and rat head were sold at a sky-high price of 270 million yuan in France. As soon as the news came out, the public was in an uproar. Many netizens are curious: "What are the uses of rabbit heads and rat heads, and why are they so valuable?"
For this reason, collector Ma Weidu also specially recorded a video to answer questions and solve problems for everyone.
As Chinese, we actually know nothing about national treasures! This auction of China's National Treasure Beast First Auction is like a heavy hammer that sounded the wake-up call in the hearts of the people. After
, CCTV has produced many programs to popularize the knowledge of national treasures for everyone.
There is a documentary called " If National Treasures Can Talk ", and got a high score on B station where Douban and young people gathered. How attractive is this show? Why can it stand out among many national treasure programs?
"You have a message from the national treasure, please be careful to check it."
This is the iconic opening sentence of "If the national treasure can speak". A simple sentence makes people easily remember this documentary, which is so impressive.
It can explain a national treasure to the audience in just 5 minutes per episode, presenting a small-sized form of shaping the whole into pieces, catering to the trend of short videos and being more easily accepted by the audience.
So the ratings and reputation of the program have always been good. Especially in the third season, it scored a high score of 9.4 on Douban, and its ratings increased by 24%, successfully avoiding the fate of dying the sequel.
So, what is the secret to the success of " If National Treasures Can Talking" season 3?
"If National Treasures Can Talking" Season 3 In addition to the lively and lively form and exquisite and interesting content, the dynamic cultural relics performance and immersive experience are the biggest highlights of the third season. This expression method will make the audience feel more involved.
In addition, the director has also injected different souls into the national treasure. The documentary tells history thoroughly in a funny, profound and emotional atmosphere, allowing young friends to fall in love with these "old guys" who have been passed down for thousands of years in an instant. The opening of "The Goddess of Luo River" is a sad and beautiful love story.
I believe that viewers who have watched the TV series " The Gate of Rebirth " are not unfamiliar with "The God of Luo". It is the last cultural relic in the play. People can pay the price of their lives to get it, which shows the value of this painting.
But Uncle Chai, who has no artistic foundation, really can't see how beautiful it is.
After watching the program "If National Treasures Can Talking", Uncle Chai finally understood that there was a love story that ended without success in the painting. Although it is not as well known as Dong Yong and Seven Fairies , it is even more regrettable.
"The Goddess of Luo River" depicts the love of Cao Zhi for the Goddess of Luo River. Because of the unique path of human beings, Cao Zhi could only watch his lover leave. The Wind God and the Water God and the Water God both lamented for this fruitless love. They silently blessed the lovers after receiving the wind and rain.
After learning about the story, I will have a different feeling when I read "The Goddess of Luo River" again.
At this time, the "Father of the Goddess of Luo River" is no longer a quiet painting. It seems that life has moved, and the sad scene is vividly revealed on the paper. Cao Zhi's fear of being and the reluctance of Luo River hit people's hearts.
"If the National Treasure Can Talent" took only 5 minutes to introduce the "The Goddess of Luo River" to the audience in an easy-to-understand way. This program has turned niche themes into popular programs, and CCTV's actions are indeed extraordinary.
If "The Goddess of Luo River" is like a love movie, the audience will appreciate it from the perspective of the bystanders. Then, in "Preface to the Lanting Collection", the audience becomes the protagonist.
In the 5 minutes of "Preface to the Lanting Collection", the production team uses 8K technology to present the artistic details of the cultural relics, and copied the original works of Wang Xizhi in based on the algorithm of big data, restoring the writing scene in the form of animation.
Audiences can completely immerse themselves in it: writing and chanting, as if holding Wang Xizhi's pen, I improvised the world's number one running script - " Lanting Preface ".
Every ordinary audience can live a master's addiction. Who can refuse such a unique experience?
In order to perfectly present the 5-minute special effects of "Lanting Collection Preface", the production team took a whole year to complete the production. This level of attentiveness is admirable.
Only with such a rigorous work attitude can this documentary be the gods.
In addition to being attentive, the production team of "If National Treasure Can Talking" is also very fashionable and funny.
In order to match the openness and enthusiasm of the Tang Dynasty, the program team equipped Tang Dynasty ladies with electronic style background music, plus jumping commentary. This is like a live performance by a DJ, not a national treasure documentary.
In these five minutes, the image of a cute, lively and beautiful girl is highlighted.
The most impressive thing in the commentary is the sentence: ", even in the prosperous Tang Dynasty, they did not always regard fat as beauty, but they were confident and at that time, and at that time they were free to be fat as beauty. "
Isn't this the ideal life pursued by modern people? Even modern people are difficult to achieve such a concept.
Many girls suffer so much for others' words of beauty. What's more, because the boys who like to like thin people, they torture themselves into a human form...
"If you want to be fat, you will be fat"! A few words express the girls' confidence and independence at that time.
In addition, girls in the Tang Dynasty could also ride horses, shoot arrows and laugh freely like men.
Free, free and easy, don’t care about other people’s eyes, just live for yourself, Tang Dynasty people really did it. The confident Tang Dynasty lady figurine's smile on the round faces was particularly beautiful, as if she was not a sculpture, but a person standing in front of us.
The Tang Dynasty not only had cute girls, but also the guardian god of the twelve zodiac signs who were particularly down-to-earth.
Guardians are on duty for one year. They are all beast-headed and human, and they are particularly solemn in their wide robes. Don’t think that they will only silently protect humans, and they will also teach the people who harm creatures when necessary.
Legend has it that God will come to the door to warn those who love to eat sheep. This picture feels a bit scary and cute.
Who can not love such a down-to-earth patron saint, and who is your patron saint?
is different from the twelve zodiac signs protecting everyone. The crystal-adhesive cross iron knife only protects its owner.
When a crystal-adhesive cross iron knife that has been sleeping for 1,400 years awakens, the first thing it does is to question Tang Guan: "Why don't you bury me and my master?"
expresses its love for his master in one sentence.
Then, it traveled through time and space to have a conversation with Tangdao .
A few simple words made people deeply feel the difference between the two dynasties: The crystal-adhesive cross iron knife of the Han Dynasty was majestic and conservative, and the Tang sword was more integrated. The young Tang sword repeatedly emphasized the Tang Dynasty's mind and the pattern opened instantly.
Finally, the crystal-adhesive cross iron knife seemed to be moved and fell into hesitation: Should it stick to the old concept or keep pace with the times? In this episode, the director used anthropomorphism to make the image of this knife more vivid and match the vicissitudes of life. An old man appeared in the audience's mind instantly.
Its stubbornness and persistence and a tone of teaching people. Aren’t it all the “stubborn old men” that can be seen everywhere around us?
In fact, director Xu Huan stated in an interview: " Every national treasure represents a period of history and shows the strongest craftsmanship of its dynasty. We have selected collections of contemporary significance and present them to everyone in easy-to-understand words."
Uncle Chai believes that the documentary "If the National Treasure Can Talking" not only shows the strongest craftsmanship of ancient times, but also allows modern people to see the wisdom of the ancients. From this point of view, it is very likely that the time travels through time and space has actually happened.
Yellow River Iron Cattle is a work that embodies the wisdom of the ancients. It is not an ornament used for exhibitions but a treasure that plays an important economic role.
It firmly stood firmly at both ends of the pontoon bridge, making great contributions to the trade at that time, and laying the foundation for the rapid economic development.
Yellow River Iron Bull cleverly used the force and reaction force of Newton's law to withstand the impact of Yellow River . Its design is beautiful and practical, and its excellent quality is completely beyond the imagination of modern people.
The Yellow River Iron Niu, which has been around for 500 years, can still continue to guard the river bank.
Large and practical national treasures like the Yellow River Iron Niu are rare. Most of the national treasures are small objects, which well demonstrates the exquisite life of the ancients.
The ancients even drank wine very elegantly, both in the wine glass and the wine pot were very exquisite, and even in Li Bai couldn't help but come and join in the fun.
Li Bai, Master Cen , Danqiu Sheng used silver gilded Analects Jade Candle-shaped wine chips to to to urge him to drink, even Confucius to urge him to drink, how can you not drink this wine?
Conclusion:
"If the national treasure can speak" season 3 shows everyone 25 national treasures from Wei, Jin, Southern and Northern Dynasties to Sui and Tang , and also vividly shows the ancient "openness", "inclusiveness" and "grandness" era.
program does not mention the market price of national treasures, but in the description of the program, the audience can deeply understand the meaning behind the cultural relics.
In fact, they were not born to sell at high prices, but to add fun to people's lives.
Because history gives them different meanings, they have become priceless national treasures.
Maybe they are insignificant in the long river of history. In the eyes of foreigners, they are just valuable things, but in the hearts of the descendants of Yan and Huang, they all have unique significance.
They are the imprints of the times and also the proof of the times.
In the upcoming season 4 of "If National Treasures Can Talk", there will be national treasures from the Song, Yuan, Ming and Qing dynasties to meet everyone. I wonder if I will see the history of the beast leaders at that time?
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[Text | Primary School Academic Master]
[Editor | Yu Fei Nian]
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