It is not an exaggeration to describe the current Huayi Brothers with the word "boiled frogs in warm water". There was no accident at all. Huayi Brothers suffered another embarrassing loss in the third quarter of this year. The revenue in the third quarter was only 155 million yuan, with a net loss of 67.93 million yuan; the net loss after deducting non-operating items was 122 million yuan. Huayi Brothers' revenue in the first nine months of 2022 was 366 million yuan, a decrease of 61.66% from the same period last year; its net loss was 260 million yuan, and its net loss after deducting non-operating items was 315 million yuan. Don’t think that 355 million is a small amount of money. For today’s Huayi Brothers, every dollar is very precious.
Why did Huayi Brothers lose 355 million in the first nine months of this year? Because the film industry is different from the Internet and other industries, a movie ticket in the film industry only costs more than 20 yuan, and most of the money has to be distributed to the theater to remove the cost of the movie itself and the money spent on promotion. It is now very good to not lose money for a high-cost movie of hundreds of millions of yuan.
The big boss at the peak Wang Zhongjun sold Van Gogh's original work "Poppy and Daisy Flower" at a high price of 377 million yuan, and won the oil painting of Picasso at the auction for 185 million yuan. If we use two words to describe the current situation of Huayi Brothers, it is "lack of money". The bank interest alone reached 224 million yuan last year, accounting for 16% of the revenue. Huayi has a total debt of 4.542 billion yuan, of which current liabilities exceed 2.9 billion yuan. So much debt will not disappear out of thin air. What will Huayi Brothers who have suffered losses for four consecutive years take to pay it back?
Last year, in order to repay its debt, Huayi Brothers had to sell part of the equity , including Huayi Tencent Entertainment, Henan Jianye Huayi Brothers Cultural Tourism, Huayi Brothers (Tianjin) Real-Scenic Entertainment (hereinafter referred to as "Real-Scenic Entertainment"), Hero Entertainment, and Tianjin Binhai Huayi Qiming Oriental Nuan Culture, and finally recovered 610 million yuan. However, what will Huayi Brothers sell this year? How many assets can be sold?
At present, Huayi Brothers can barely maintain their credit. After all, the leader Wang Zhongjun has also been struggling in the world for decades. Jack Ma , Shi Yuzhu and other bigwigs all lend a helping hand when Wang Zhongjun is in the most difficult time. Wang Zhongjun also said: The reason why they lent me the money was that on the one hand, the brothers were in love, and on the other hand, they believed that Huayi Brothers would still be better.
As of May 20, Wang Zhongjun held 16.81% of Huayi shares , and Wang Zhonglei held 3.35% of Huayi shares, totaling 20.16%. Among them, 96.95% of the shares are in pledged state. It is not difficult to see from this proportion that the equity that is mortgaged is basically mortgaged. Huayi Brothers lost 260 million in the first three seasons, and many blockbusters such as "749 game " are to be released! Of course, if Huayi Brothers can have two high-quality and high-box movies like " Eight Hundred ", it will be able to alleviate more than half of the crisis in an instant. At present, the movies "Mermaid 2" and "Dog Array" that Huayi Brothers mainly invested have been produced in post-production. The movie " Wandering Earth 2" that participated in the film is also about to be released.
The movie "749th Bureau" tells the passionate story of a teenager's growth adventure. The film is inspired by director Lu Chuan's work experience in the 749th Bureau after graduating from the Military Academy. It has suspense and tense adventure stories, passionate action scenes, the story core of the growth of a teenager, and romantic plot elements. It also gathers a group of young actors with outstanding acting skills in China. It is a film that emphasizes both business types and emotional elements.
not only Huayi Brothers needs the high box office of the movie "749 Game", but even the traffic actor Wang Junkai also needs this movie to prove himself. "749 Game" is the longest filmed by Wang Junkai. His role has been prepared for three months and has been filmed for more than nine months. Wang Junkai has not taken on the show for a whole year and has not even taken on the variety show for the flying guest. He has been in the crew for a year. He devoted all his 19-year-old to this movie. Do you think the box office of "749 Game" can exceed 2 billion? Everyone is welcome to discuss with each other in the comment area.
