Qianjiang Evening News·Hourly News Reporter Wang Jiajia
2022 Hengdian Film and Television Festival is scheduled to be held from November 23 to 27. It will earnestly study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, promote cultural confidence and self-improvement, adhere to the path of socialist cultural development with Chinese characteristics, fully demonstrate the new achievements in the development of my country's film and television industry, show the responsibility of film and television people to tell Chinese stories well and spread Chinese voice well, and inspire more film and television workers to uphold the truth and innovate, forge ahead, and create more fine works that focus on the new era and promote the people's nature.
After twelve years of precipitation, Hengdian Film and Television Festival has worked hard and has grown into an annual landmark event in the domestic film and television industry. This year's film and television festival continues to extend the theme of "Movie and For the Future", which consists of more than ten activities including Hengdian Film and Television Cultural Industry Expo, China (Hengdian) Film and Television Cultural Industry Development Conference, the 9th "Wenrong Award" Award Ceremony, the 22nd National Cinema Domestic Film Promotion Conference, the Film Investment and Financing Fair, the Film Development Forum, the National Drama Trend Forum, and the Film and Television High-tech Forum.
Six major theme exhibition areas, more than 100 new films are promoted, focusing on the trends of the film and television industry
Accelerating the construction of Hengdian International Film and Television Cultural Innovation Center with a global perspective is the expectation of the Zhejiang Provincial Party Committee and the Provincial Government for Hengdian. Hengdian Film and Television Cultural Industry Expo is committed to leading the industry trend. This year, it will set up six theme exhibition areas to meet the future, the light of film and television, the blue ocean of science and technology, digital new life, cultural and creative style, cultural and tourism integration, and business exchanges. Each exhibition area integrates different themes, displays fashionable and atmospheric, and blows the cutting-edge film and television style. The expo also set up matrix contents such as the "Youth Hengdian" new actors and fans meeting, the China Film and Television Cultural and Tourism Industry Integration Development Conference, and the Film and Television Talent Exchange Salon to make the expo more three-dimensional.
Hengdian, as the world's largest film and television shooting base and China Film and Television Dream Factory, has always been a hot spot for filming and creative highland for film and television crews. It has produced many popular classic film and television works. Every autumn, the national theater domestic film promotion conference will permanently settle in Hengdian. The 22nd National Cinema Domestic Film Promotion Conference and the First Film Investment and Financing Fair will once again bring together up, middle and downstream professionals in the film industry to build a platform for exchanges and dialogues between the domestic film production industry and the distribution and screening industry.
"Intellect the Future", at this year's Film and Television Cultural Industry Development Conference, the conceptual plan of Hengdian Film and Television Cultural Industry, the China (Hengdian) Film and Television Cultural Industry Development Index, and Hengdian Film and Television Cultural Industry Key Projects will also be released.
5 theme forums, hundreds of industry big names, explore the trend of the film and television industry
Over the years, as an important part of the Hengdian Film and Television Festival, the forum link has always been an important weather vane for the creative dynamics, industry trends and policy support of the film and television industry. During the 2022 Hengdian Film and Television Festival, five major theme forums, including the Film Development Forum, the National Drama Trend Forum, the Film and Television Culture and Tourism Integration Forum, the National Defense and Military Film Forum, and the Film and Television High-tech Forum, will gather hundreds of industry experts, scholars and leaders to collide thinking around the trends and trends of the film and television industry, and explore the trends of the industry development.
Film Development Forum invites ten well-known data experts, media experts, directors and actors, film investors, etc., and will conduct in-depth and extensive analysis and exchanges on market dynamics, industry environment, etc. around the construction of the film content market and changes in movie viewing habits, and explore the opportunities and challenges of the film industry and the future of the industry. The National Drama Trend Forum with the theme of
is based on "New Coordinates on the Road to Chasing Dreams" and is based on "Hengdian is the barometer, weather vane, and leader of the film and television cultural industry." It invites a group of experts, scholars and celebrities in the field of TV dramas in China to focus on the goal of "building a spiritual civilization highland", and to take the pulse and discuss the three aspects of academic, production and consumption, and lead the direction of TV drama creation. At the Forum on Integration of Film, TV, Culture and Tourism, international groups and top cultural and tourism celebrities such as top IP, theme entertainment, cultural and creative research and development gathered. They will give keynote speeches and ideological collisions around "Cultural and Tourism Practice and Development in the New Era". The forum will fully demonstrate the wonderful style and supporting products and services of Hengdian Film and Television City's cultural and tourism integration, and link the power of industrial investment.
14 awards, more than 200 young actors, gathering the youthful power of film and television
The annual "Wenrong Award" has been held for eight sessions. The "Wenrong Award" has witnessed the development of China's film and television industry and also witnessed the dream-seeking process of young filmmakers. The original intention of paying attention to industrial development, leading the industrial trend, and helping the development of the film and television industry has never changed.
The 9th "Wenrong Award" is themed "Youth Hengdian·Movie to the Future", focusing on the new forces and new business formats of the film and television industry, and has two competition units, "Glory" and "Craftsmanship" and several organizing committee recommendation awards. In order to ensure that the winners of each session are well deserved, each session of the "Wenrong Award" follows the selection criteria of openness, justice, authority, and rather than lack of nothing than abuse. Each session's jury is also a symbol of strength and professionalism. The chairman of this jury is the famous director Guan Hu. The members of the jury include Ren Dahua, Liu Ye, Huo Tingxiao, Luo Pan, Tian Yusheng, Qi Xi, Tianxia Bachang, Xu Tianfu and other authoritative figures in the industry.
"Glory" unit focuses on young directors, screenwriters and actors in the period of career development, and is committed to creating the "first trophy" in the lives of young film and television practitioners. The unit has 9 awards, and each award is jointly selected by the 9th "Wenrong Award" jury and the Youth Jury (Youth Representatives of Colleges and Universities); the "Craftsmanship" unit is established to commend the outstanding behind-the-scenes workers in film and television creation. It has the most ingenious producers, photography guidance, art guidance, and modeling guidance of the year, aiming to carry forward the craftsmanship spirit and explore the "behind the scenes heroes" of film and television.
In addition, this year's "Wenrong Award" also specially set up the "Top Ten New Actors" award, aiming to turn your perspective to young actors who are new to create opportunities and space for young actors to show their talents. The award is also part of Hengdian’s “Youth Actor Support Plan”. At present, there is still an imbalance in the development of the film and television industry and the distribution ratio of the market demand for the actor profession, and the creative supply and demand chain needs to be filled in urgent need of shortages. Especially for young actors, they hope to get a step-by-step formal channel for the entertainment industry. To this end, this year's "Wenrong Award" will fully rely on the industrial foundation of Hengdian Film and Television Industry Association and Hengdian gathering, guide young actors to form a good atmosphere of loving the party, patriotism, respecting morality and art, and build more creative platforms for actors.
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