text | Linghu Boguang
Yao Chen " Rock and Roll " has been completed for a while. There are no popular TV series recently. The urban drama next door " Sanyue has a new job " has a very good reputation, and its Douban score is 8.4, which has aroused heated discussion among many netizens. At the same time, the just-concluded Feitian Awards Reyiza won the Best Actress, which also triggered domestic social networks.
As we all know, there are countless domestic heroine dramas nowadays. The summer season "The Battle of the Rose" is considered to be strong for men and women, and others are like " Everything About Doctor Tang ", " Twenty No Confused 2", " Ode to Joy 3", etc. Nowadays, TV series mainly women on small screens are rampant in China, and it has occupied an absolute position in the theme of TV series, leaving only the main theme, police, gangsters and military dramas.
But even though domestic female lead dramas are very rampant, we can still see the audience complaining endlessly, even if they are female audiences.
What kind of urban drama is the big heroine, the workplace is not down-to-earth and suspended, and it is not the real big heroine. What kind of idol dramas are not good at traffic, and the actresses are all cute girls and sweet girls. So why are the big heroine dramas proliferated?
TV series of heroines is rampant, but is it difficult for actresses at the box office of 10 billion yuan? Why can
be traced back to a very early TV series that is absolutely starring in women, such as the early " Wu Zetian ", " Daming Palace Ci ", " Rebirth of the Condor Heroes ", etc. However, the works of women who played the absolute protagonists in that era were relatively weak. For example, there was only one historical drama "Wu Zetian", but there were only a lot of historical dramas that mainly featured male protagonists.
The heroine drama began to rise after 2010. It first inherited the palace dramas such as " Palace Locking Heart Jade ", " Step by Step 1" and " Legend of Zhen Huan " and later extended to the heroine Mary Sue, which inherited the female palace dramas such as " Legend of Wu Meiniang " and " Princess Weiyang ".
The ancient puppet has changed from being strong and strong men in the "Sword of Fairy" period to the legendary dramas of the heroine's fairy tale of " Flowers and Thousand Bones " and "Three Lives Three Worlds" after 2015, and then to " Ode to Joy " and " are all good " and then to " Strong Women's Strong Women" and " are all good " and then to "hometown women are very good " and "hometown women are miserable, or urban drama trends of heroines and urban dramas.
There are some other women-oriented themes, which can be said to account for half of the domestic drama.
Why do female TV series take the mainstream? movie field is naturally not popular, and it may be difficult to win a few newcomers a year. The reason for is that movies require real money to buy tickets. At the same time, the biggest hit in Chinese movie has so far relied on the box office, and there are few around it. This main audience is family, as well as middle-aged and elderly viewers who do not usually go to the cinema to consume.
is not a simple young male and female audience. The " traffic economy " created by this young woman was at its peak, like the "Tiny Times" series, "Zhu Xian" and other things are very stable, but they are only about 1 billion.
First of all, TV series is not a forced cultural product until now, and even if it is a video website, it is not a forced membership. Although the consumption experience is not good, you can indeed watch it for free in name.
This leads to a large number of female audiences and is very wide. Once, female audiences in the fan circle were able to do it and their combat effectiveness was still very strong, but in recent years, due to the overall environment, there has been a certain decline, but "her economy" is still the mainstream.
Secondly, behind "her economy" is the economic development of China after 2010. Urbanization is deepening, and the number of urban women is increasing. They are willing to consume for this "urban fashion" when entering urban life. As entertainment capital saw the popularity of "Tiny Times" and the first female works in the first 2010 year of 2010, both sides hit it off.
Female consumers are gradually becoming the main force of GDP in cultural and entertainment, and naturally becoming the main force of consumption in TV series.
Finally, because female audiences are the main consumers, some of their needs will naturally be projected into the TV series.The urban drama of : "Preferring boys over girls' original family, the disadvantages of working and life women, and the fantasy of men and women's marriage and love." The ancient doll, now and Danbian, sells the same old style as the domineering president and Cinderella, and the costume drama of the heroine has been replaced by ancient times.
These and the development of short videos have become diversified after urbanization after 2010. Naturally, there are fewer TV series that male audiences like to watch, but games, animation, short videos, foreign works, novels and scripts are divided into too much energy. In theory, popular culture is in an era of diversity.
If that is the case, why do we feel that the aesthetics of the whole world are seriously demoted. At the same time, female audiences are obviously the main ones, and female audiences are also complaining that male stars are not as good as before, and the new generation of female stars are either cute girls or sweet girls?
Domestic dramas have serious "aesthetic regression"? The answer is simpler than you think
In recent years, the proportion of male audiences in domestic dramas has become lower and lower, and they are all female audiences. For example, male audiences in " Ruyi's Royal Love in the Palace " only account for 19%, male audiences in " Ashes of Love " only account for 11%. Similar dramas " Lotus Arts " and " Thirty Only " are all mainly female audiences.
Male audiences like to watch it, I believe I am just "pornographic and tainted", but there are many restrictions in China, so I was attracted by foreign dramas, games, animations, short videos and various circles. Domestic dramas that can be filmed popular are more political, tomb robbery adventures, police and gangster suspense, military wars and main themes.
For dramas that have been popular in recent years, male audiences are as unified as coconut tree live beauties, such as Hu Jing in " In the Name of the People ", Reyiza in " Mountains and Seas ", and Tong Yao in " Dajiang Dahe ".
" Awakening Era " has no beauties at all, so they are in love and go to revolution.
Male audiences like to watch fewer and fewer TV series, even such as " Secret Corner ", " Starting ", " Crime Hunting Picture Book ", it is because it attracts female audiences, and the proportion of female audiences in "Hidden Corner" is as high as 67%.
After 2010, with the decline of historical dramas, costume dramas have always been the world of the leading dramas. At that time, the male fantasy was not good, until the somewhat unintentional " Langya Bang " started the power struggle drama, followed by " Tian Sheng Changge ", " He Li Hua Ting ", " Chang'an Twelve Hours ", "", " Qing Yu Nian ", "Zhu Xu", etc. Although
is a drama adapted from male novels, the data shows that the proportion of male and female audiences in this kind of drama is relatively balanced, and the proportion of female audiences is even slightly higher. In order to take care of female audiences, for positive energy, or for commercial interests, there is a skew. For example, "Qing Yu Nian" and "Zhu Zui Son-in-law" cannot be opened, but because there are many female characters in male novels, the aesthetic style of women is quite rich.
As for the second female, third female, or supporting actress and female villain, there are many actresses who are good-looking but not popular. Instead, their role styles have changed more because of their appearance and acting skills. I believe different audiences have different choices.
"The Twelve Hours of Chang'an" is also in line with the urban drama of the heroine. Behind the urban drama is that China's urbanization has become increasingly deeper in the past decade, and the aesthetics of women who are born in rural, overseas, conservative, trendy, and realistic dilemma are also quite diverse. After all, women are now graduating from college, young actresses.
either act in campus youth dramas, modern idol dramas, or juniors in urban life dramas.
There are also good works in campus dramas and urban life dramas. Just like the era dramas, the actors will not give examples. Because there are too few urban idol dramas in China, there is also a lack of realistic works. In addition, the absolute mainstream of is the urban drama of the big heroine. Because of urbanization and the coverage of the three generations of old, middle-aged and young, the aesthetic style of women is still varied.
For example, the urban dramas of many female protagonists that have been reopened in "Ode to Joy", "Thirty Only", " Love is Delicious ", " Awesome Girl ", and even the same is true for a young girl's "Twenty Not Confused".
The problem is coming at this time. Since there are so many urban life dramas, the actresses in the leading dramas are quite diverse. Why are everyone complaining about aesthetic relegation, and then the actresses are all cute girls and sweet girls scolding them?
The number of female lead dramas is increasing, but only the actresses are sweet and cute girls? The answer is very simple.
Actors are a job, and behind the job is resources. In the past, there were about several types of actors who had to be outstanding. First, they could directly play the leading role in connections. Second, the crew selected actors suitable for their works across the country. Third, they should slowly grind them step by step, gradually accumulate personal resources, and participate in excellent works and slowly emerge.
The first two are generally more of Huadan, while the latter is more of Qingyi (not very absolute).
before the platform was relatively scarce, probably magazines, movies, TV series and advertisements, magazines and advertisements were not mentioned. Before the Internet era, the film and television industry around the world was not so serious in political correctness, and then there were also various circles and unspoken rules, but the selection mechanism was relatively fair.
090s, the mainland entertainment industry was very small, of course it was not called the entertainment industry at that time. After signing WTO in 2001, it began to be marketized. However, the main creators of the drama filming would still go to the country to select actors suitable for their works. There was no fan circle or no snippet, just like the music industry in the record era.
Although some records elite determine the aesthetic taste of the masses, the mature cultural industry chain can launch excellent cultural goods and cultural figures.
is also the same as the actors, and it eventually forms a different style of actors from top to bottom. What does
mean? For example, in a TV series in the past, even if the costume idol dramas were like the "Sword of the Fairy" series, the first male protagonist was boldly activated by the producer and was still a newcomer, the heroine thought that Liu Yifei was suitable, so she used it. Then because of the capital of Taiwan, she used An Yixuan , which was still popular in Taiwan at that time.
Other supporting roles are Peng Yuyan . Liu Pinyan is also a newcomer to Taiwan Province. If you think it is suitable, you can use it.
These are combined with the unperfunctory production, scripts, and character shaping at that time. So the whole drama contributed the heroine Liu Yifei, An Yixuan, and supporting role Liu Pinyan, as well as other supporting roles with distinct personalities. Everyone showed their faces and let the audience remember them.
"Sword of Fairy 3" and contemporary group TV series are even more so. There is no absolute fairness, but it is relatively fair.
Nowadays, especially idol dramas, are due to traffic economy. Not only are the protagonist fans fighting for the appearance, but celebrities will also operate in various secrets in order to become the appearance. At the same time, in order to be able to stand out, the director and screenwriter compromised to write the supporting roles very poorly to highlight the protagonist. In addition, the production was shoddy, and the traffic operation allowed a large number of actors who were not qualified to occupy the resources.
causes the TV series to be of poor quality, and the characters and scripts are all written by AI, which are assembly-line products, and everything is not outstanding. The TV series operates behind the scenes when it is broadcast. Celebrities, audiences and passers-by are still fighting on the Internet. In the end, nothing can be left for the TV series except for a mess.
This actor naturally relies on his works and roles, and over time, it will naturally not work.
