At the Busan International Film Festival held recently, Changin’Pictures, a pan-Asian production company founded by producer and director Chen Kexin , announced its establishment and announced five new dramas. The first batch of drama producers are from Hong Kong, Taiwan, South Korea, Thailand and Japan. The company will also expand cast candidates to Indonesian , Vietnam, Philippines , Singapore and Malaysia .
According to foreign media reports, Changin’Pictures has raised a large amount of funds from Asian channels without relying on the funds and shooting permissions of the OTT platform. The company "focuses on a cross-cultural perspective of global assimilation and provides innovative dramas for pan-Asian users", with the goal of becoming a production center with strong influence and providing high-quality film and television content to streaming media platforms.
Chen Kexin did this without making a temporary decision, but after a long period of thinking. He believes that audiences around the world are eager for Asian content, but this cannot be easily achieved under the traditional film and television distribution system. With the popularity of streaming, anything can be seen anywhere, and audiences no longer reject subtitles, and high-quality Asian TV series will spread. "Korean dramas have proved that people all over the world do not only watch English. If you watch Korean dramas, why not watch Chinese dramas? In fact, the market for Korean dramas before was the market for Hong Kong films. Why can't we get back to the market for Korean dramas?" Chen Kexin said in an interview, "Transforming to make dramas is my plan for future life. I think we should shoot some Chinese dramas that the whole world watches. I don't think this is impossible." As soon as the news came out, it attracted large-scale online attention and discussion. Many people believe that the Asian market alone can support the film and television industry in Asia today. In terms of population, the population in Asia exceeds 4.7 billion, accounting for 67% of the world's total population. In the past, due to the limitations of theater infrastructure and economic development levels, the capabilities of the film and television market could not be fully revealed. Nowadays, network technology has developed rapidly, achieving global dissemination of content. This kind of reach is far from comparable to the theater and satellite TV channels in the past. Many people, including Chen Kexin, believe that global audiences are the targets of conquering this "Pan Asia" plan, so this market will be even bigger.
Some people who have read Chen Kexin’s plan believe that it is just PPT used for to attract investment . You should know that when electric car first emerged, such PPTs and plans were also everywhere in China. But with the continuous entry of capital, China's electric vehicles have sailed to the world today. Not long ago, Musk, CEO of Tesla , posted a statement saying: "It seems that few people realize that China is leading the world in the fields of renewable energy power generation and electric vehicles. No matter how you look at China, this is true." PPT is not a derogatory nor an inability to do it. The point is that Chen Kexin's "PPT" has triggered more people's thinking and re-understanding of the market.
According to Chen Kexin's estimate, the risk of producing high-quality content for streaming media platforms is one-tenth of the investment in traditional movies. It is all a game for adventurers, so of course you have to choose to participate with a lower risk factor. The cost advantages of online film and television and the new global communication path of online film and television are all challenging the status of traditional film and television in production and distribution. A new era is coming, and this era may come from Bolaishou, Hualaiwu, or Yalaiwu.
The world today is undergoing major changes unseen in a century. China is a major film and television production country. Chinese film and television people should shoulder the important mission and responsibility entrusted by the times, actively unite with the power of Asian film and television elites, and produce pan-Asian film and television works with a global perspective, so that Asian culture can bear the fruits of the world.
The famous businessman of the late Qing Dynasty Hu Xueyan There is a famous saying: If you have the vision of a county, you can do business in a county; if you have the vision of a province, you can do business in a province; if you have the vision of a city, you can do business in a city. If we regard film and television as a business, we really need to focus our attention on the world, use network technology to make our content reach the world, and promote Asian culture to the whole world. Chen Kexin's pan-Asian exploration provides a new idea for the film and television industry.We may be able to get the opportunity to overtake in a major change that has not been seen in a century.
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