On October 25, Adidas, who has worked with Yeezy under the name of well-known singer Kanye Kanye West for nearly ten years, announced that it will immediately terminate its cooperation with him and stop paying related remuneration.
At this point, this is the Nth famous brand and institution that has "cut off" with Kanye in the past two weeks. From social media platforms to fashion and entertainment circles, it has been almost completely banned. After the report came out, many netizens applauded, thinking that it was Kanye’s own fault and was slapped in the face after being arrogant to the extreme.
The reason for everything has to start from early October. Kanye has caused widespread controversy for wearing a T-shirt with "White lives matter" at Paris Fashion Week . He was condemned by his peers in the entertainment industry and many netizens, and he fought back and forth.
Kanye’s slogan at Fashion Week is benchmarked by the slogan “Black lives matter Black Lives Matter” of the large-scale black civil rights movement in the United States (hereinafter referred to as BLM) (hereinafter referred to as BLM) .
Kanye’s move to defend himself was to satirize that BLM did not really contribute to the equality of black people, and it was a scam.
In fact, after the controversial action of Kanye during the Fashion Week, another celebrity jumped out and said that he wanted to take back the money he had donated to relevant organizations in the past.
In September this year before the show, the manager of a foundation under BLM was indeed exposed to have stolen $10 million in donations.
("Everyone knows that BLM is a scam, now it's over, you're welcome.")
If Kanye's actions were heartfelt sarcasm and jokes, it would be fine, but he attacked the black editor who criticized his fashion magazines one after another, mocked her for her outfit and appearance.
htmlOn October 6, Adidas said under pressure that it was "evaluating cooperation with Kanye", but there was no more action.
Kanye was restricted from posting by instagram because of attacking others one after another, and he turned to Twitter .
On Twitter, on October 9, Kanye posted a text related to Jewish , saying that he would impose a "third-level alert state death con 3" on the Jews (which means violent armed confrontation) , but he also said that he was not anti-Semitism, because black people are also Jews, but Jews like to play with him and ban all those who disagree. Not long after, he was also restricted from posting by Twitter.
htmlOn October 11, Kanye attended an exclusive interview with Tucker Carlson, the host of the Republican faction of Fox TV, and talked about everything being God's will. He is an artist and does not need to defend his behavior.
Kanye not only laughed at BLM in his exclusive interview, but also once again brought celebrities to the water, such as singer Lizzo. He mentioned that the other party's weight was "pathological and unhealthy", but the media was constantly promoting her image, deliberately making the black people closer to pathological obesity, etc. After the interview with
, Lizzo, who was innocently caught in the gun, responded without name: "I feel that people in the United States are talking about my name, and I just want to pay attention to my fat, black, and great job!"
Lian Kanye's "old friend" "Former President Trump was also exposed. After watching Kanye's Fox TV interview, he felt that the other party was "really crazy and needed to see a doctor", and said, "But it seems that he really loves Trump me!"
(It's also "heroes cherish heroes"...)
Immediately afterwards, on October 15, Kanye took the podcast program "Drink Champs, once again made an amazing speech, first saying that the black man killed by the police in 2020 was killed by Floyd because of excessive drug use, and the police did not take the blame. After
even spoke wildly: "I can just talk about anti-Semitic things, Adidas won't cut the mat with me."
htmlOn October 17, Kanye released the news that he wanted to acquire the right-wing social media Parler because of his consecutive restrictions on posting by Ins and Twitter.
Two days later, on the 19th, Kanye was sorry for his previous words of third-level alert to Jews on the program of British media person Piers Morgan, saying that he had no intention of hurting others.
However, expressing an apology cannot resist the spread of social media.
arrow has been shot out. From then on, the wind direction has turned sharply. On one hand, there are many netizens' irritation and scolding, and on the other hand, there is a truly "actual" anti-Semitic organization. The latter used Kanye's fame and remarks to publicly express hate speech.
On October 20, Ali Imanuel, CEO of WME-IME of Enjin Company, called on the company that cooperated with Kanye to terminate the cooperation with him. On October 21, a luxury brand under Kering Group, which has been working with Kanye for many years, announced that it would terminate its cooperation with him.
On October 24, Kanye's ex-wife Kim Kardashian , after staying silent for many days, finally spoke out that "there is never any excuse for hate speech."
On the same day, Kanye's documentary producer MRC announced that it would stop production, and CAA, the world's number one elite talent agency agency, also announced that it would cut off the seats with Kanye.
On October 25, Adidas finally announced the termination of cooperation with Kanye. On the same day, Gap, which had ended its cooperation with Kanye in September, also announced that it would remove all related products from physical stores and online stores.
In the past decade, Kanye has been on the Forbes Rich Rankings from debt of tens of millions of dollars to claiming his net worth of US$1.5 billion.
After being cut by multiple brands in the past two weeks, Forbes deliberately reported that his net worth has dropped to a "substantial" US$400 million, losing at least US$1.1 billion (about RMB 7.9 billion) .
After the news of the major brands and institutions cutting seats came out, the discussions on social media were very lively, and the scolding was very fierce, which was intriguing.
think Kanye is extremely low:
"The 'cult' that sought after celebrities is combined with consumerism, but I'm low in the center of the earth."
" This is what it means What happens when celebrities get their unworthy pursuit. Why not give more support and recognition to teachers, nurses and physicists?
We have to adjust our focus. "
" He said he has bipolar disorder, and I have it too. He said that the effect of drugs makes me not like myself, and so is I.
It is annoying and difficult to accept this fact, but in the end, taking medicine and receiving treatment are the right choices. This is the only way to not hurt the people around you, including not letting them see you struggle repeatedly and get out of control. I hope he can treat it like that."
" Ten years ago I saw this man's misogyny, cruelty and hatred , I was shocked that no one exposed him at that time, but tens of millions of people were following him.
I hope that the cause and effect he created would appear quickly. Love will bring warmth, but hatred will burn everything. "
" Those who enthroned themselves in their hearts will have this end, and in the end, only he himself recognizes himself as a god.
can be regarded as getting rid of it! "
At the same time, some netizens pointed out why Kanye was not boycotted when he scolded black people before?
"I agree with the decision of the brand, but when he said 'being a slave is a choice', why don't everyone be so excited? "
" The saying that "when a slave is a choice" and "white lives are life" is not enough to cause anger? "
" Fact: Before becoming the 'anti-Semitic spokesperson', Kanye was the spokesperson for misogynistic, anti-black, Trumpism and slavery denial in the hip-hop world.
At that time, you still signed contracts with him, filmed documentaries, endorsed spokespersons, and sold clothes. The millionaire became a billionaire. shame! "
" Kanye: Being a slave is a choice.
Black people: extremely angry.
Adidas, "VOGUE", designer brands, mass media, large companies, Internet celebrities: Silence. "
" Yoh Tube removed Kanye's video and conveyed the message: rappers can talk about murder, drugs, sex, belittle black people, and disrespect for women.
But if they are disrespectful to Jews, it is breaking the bottom line. I don't say this, but the truth. "
" Kanye used this cruel method to find that he was actually not a white man and could not make money after talking nonsense. How do you do something in this situation? "
" After insisting that white people be offended, Kanye was finally cut off his mat. I really hate you! "
Some people also think that all these remarks and the result of cutting the mat were Kanye's deliberate operations:
" Unfortunately, I think this is all part of his plan. He originally wanted to cut the mat so that he could operate the brand independently without being restricted by large companies.
He deliberately made those terrible and disgusting remarks, destroying his contract at once. Uh..."
"I think he is just controlling the brand to cut the mat with him, so that he can produce the products by himself... Instead of suing the other party for a lawsuit, it is better to be cut the mat... I wonder..."
" It looks stupid, but in fact it is his strong grasp.
He wants to terminate the contract without lawsuit or bankruptcy. Anyway, he has received remuneration and the insurance premium can definitely pay the debt. As long as everyone returns the traffic, he can still make money. "
Whether it is terminally ill bipolar disorder, personal extreme views, or really trying to set up a self-employed person, Kanye's operation has undoubtedly attracted great attention again.
Where is the boundary of vocalization, and who is deciding who is right or wrong? Ji Kanye will not stop.
But take a step back and think, in the era of social media, anyone's remarks can be interpreted and used by anyone. It can have a positive impact, but it will also be used by those who are interested and become weapons, bringing disastrous consequences.
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