text/Schrödinger's 未
未1 未方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方方As a domestic evergreen beverage brand, Coco Tree’s advertising has always been known for its boldness and excellence.
In addition to various "earthy" fonts and color matching elements, sexy and hot big-breasted beauties are also an indispensable part. has been unique in the market and gaining attention all year round, but it has naturally attracted a lot of criticism.
During the National Day, the Coconut Tree Group's live broadcast room was unexpectedly activated with several big-breasted beauties in tight clothes. While twisting their waists with Douyin's magical belles, they danced boldly, and displayed coconut tree products, which was very eye-catching.
But as the platform's review scale becomes tighter and tighter, the Coconut Tree brand, which has always been at the edge of the scale, has also failed!
During the National Day holiday, the live broadcast room of Coconut Tree repeatedly interrupted the live broadcast, and they all happened to be in the stage when the young lady danced and the fans soared.
Although Coconut Tree official did not give a specific positive response to repeated interruptions in live broadcasts, anyone with a discerning eye can see the specific reason.
. Different groups also have different opinions on the incident of the overturn of the coconut tree. In the eyes of many male netizens who like to watch beauties, the girls in the Coconut Tree live broadcast room are all wearing normal sportswear, and is far from being exposed. It is much more "conservative" than many internet celebrity female anchors who play edge balls and make sexual hints. doesn't understand why the platform is so sensitive.
But in the eyes of many female netizens, especially feminists, they feel obvious "discomfort", and think that the brand is deliberately "materializing women" and "fashioning men". In their opinion, coconut trees have been this vulgar style of playing the edges for so many years. However, the feminist consciousness in the past has not yet been as generally awakened as it is now. With the addition of emotional filter bonus, even a few girls pointed it out, it was still obscured by the flattery of coconut trees. But now as more women awaken to occupy the right to speak, it is reasonable for the coconut trees to fail.
At the same time, some netizens also pointed out that there is no problem with women with tights and big breasts in singles. After all, women with big breasts also have free clothes , but as the official brand, Coconut Tree deliberately highlights this element to make the selling point. , why are they all happen to have big breasts? Whoever has a small breast is not as beautiful as a good figure, or dances well? This kind of deliberate guidance by the official large enterprises and the personal behavior of the female anchors who play the edge are obviously not at the same level.
And through observation, we can find that many women in promotional videos seem to have stuff on their breasts. It is obviously unreasonable to say that they did not intentionally create inappropriate associations.
On the other hand, if the brand official can make the girl with big breasts dance and dance, but based on the usual coconut tree advertisements, its advertising slogan is also full of various edge-browing hints, such as "the curve is moving, plump, white and tender", is this talking about drinks or people?
There are also slogans such as "drinking since childhood, white, tender and beautiful". It is obviously difficult to convince people if they do not deliberately connect the drink with a woman's breasts. Drinking drinks can enhance breasts and other edges suggest that it is not only vulgar but also involves pseudoscience. So Coconut Tree has been fined more than once for such vulgar advertisements.
For this reason, many netizens who have feelings filters for coconut trees believe that the reason why coconut trees have become popular for so many years is essentially because they taste good. In the same type of products, there are no competitors of the same level. Various eye-catching advertisements only play the role of icing on the cake. However, if they are too much or too vulgar, they will only cause more consumers to dislike and affect the brand's favorability.
Of course, there are many loyal consumers of coconut trees that they have been drinking coconut trees for so many years since they were young, and they have formed feelings. If they resist not drinking coconut trees because of these things, it seems to be too exaggerated. After all, the taste of coconut trees is irreplaceable to the same type of products on the market.
But no matter what, I still hope that the official coconut tree can learn from the lessons. If there is, please correct it if there is no, please encourage it!
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