Author | Gu Han
Edit | Li Chunhui
This is a manuscript with a tragic fate.
Hard Candy Junben wants to borrow Zhang Linghe Love fans to talk about the so-called "X Emperor Waiting to Blast". Unexpectedly, one of them was slow to do so. In less than two weeks, Deng Wei and Chen Zheyuan and also became "destroyed emperor" because of their big names at the airport and their past remarks were exposed. Not only did the reshuffle come unexpectedly, but the new title "Waiting to Blast" that has just become a bit out of the circle this summer has also been completely implemented from praise or criticism (for people who don't know much about it, it is quite confusing) to ridicule.
So the question is, do you know the above three?
From left to right, Zhang Linghe, Chen Zheyuan, Deng Wei
"Secret People" can probably still react, Zhang Linghe is Changheng Immortal Lord. However, what really sent him the traffic number card was not the performance in " Canglan Jue ", but the other two dramas - Danyi "The Blessing of Heavenly Officials" (stopped) and the ancient puppet "Ning'an Ru Meng" (just finished).
Deng Wei has some connection with "The Legend of Canglan". In "Escape the Dragon" where Wang Hedi was ridiculed by the ancient puppet and ugly man, he is the only one who gets the bonus. The bargaining chips that make him "live" are the top ancient puppets " Long Yue Jinming " (to be broadcast) and "Blank Sugar" (just finished filming).
Chen Zheyuan is the first of the three to debut. He is the Xiaoyuer in the new version of " The Twins of Hits ". He has also joined the "Detective Chinatown" universe. There is also a " My Villain Boyfriend " currently being broadcast. But the reason why he was predicted to be "waiting to explode" was due to the dan-style drama "The Fire of Gold" (stopped), the Immortal Four Live Drama (waiting to be broadcast), and the current "famous work" of his partner Zhao Lusi (under shooting).
All three people will be together, and the rules will be obvious.
traffic actors, starting from the Li Yifeng and Chen Weiting who played the ancient puppet in 2014, until the two people who changed the dan-change 3.0 in 2021, follow the basic logic of the drama that drives people's popularity. But in the generations of Zhang Linghe, Deng Wei and Chen Zheyuan, the degree of industrialization of domestic entertainment star-making and star-chasing has increased significantly, and the drama has not been broadcast yet and the artists have already received attention. Relying on inventory theory, it has become a trend to chase stars in stocks.
"waiting to explode" What is the concept of
019 summer season, which became popular by popular dramas, Xiao Zhan and Li Xian were once called "explosion". Based on this deduction, "waiting for explosion" is a newcomer who is believed to have a high possibility of ascending to traffic in the future. Zhang Linghe’s flower name is “Emperor Ling”, which means “Emperor waiting to explode”. The term
comes from the Douban Drama Evil Group. Whether the first batch of people who conducted the selection made careful predictions, were purely immoral or used money to do things, after a series of transportation and dispersion, netizens who were watching melons had a few more "emperors" in their impression.
In addition to Zhang Linghe, several other stable members of the "Imperial Clan" include Chen Zheyuan, Zhang Wanyi , Deng Wei, Tan Jianci appears and disappears in different standards. In addition, there are several additional candidates after this summer, including the second male Li Yunrui of " Star Han Qiang ", the second male 2 of "Ning'an Like a Dream", the fourth male 4 of "Sauvignon Blossoms" and the male squad of " Yu Gu Yao " Ye Shengjia .
Zhang Linghe and Deng Wei were "destroyed" and quickly reshuffled. This is one of the versions of
and its selection criteria. According to Hard Candy Jun's observation, it can be roughly summarized into four dimensions: career start, inventory resources, company background and personal configuration.
The beginning of a career is usually not a debut work in the sense of time, but a work that has entered the public eye for the first time. For example, Zhang Wanyi, as one of the few young faces in the internet celebrity drama " Awakening Era ", has attracted attention; Deng Wei, a team-building drama in the B station film and television area, got a title of an ancient puppet handsome man as soon as he debuted; and Li Yunrui became a positive case of "Showman" transformation with "Stars and Man", which are all good starts.
The highest weight in inventory resources are Danbian and Big IP Guds - two domestic entertainment star passwords that have been cracked more thoroughly. Zhang Linghe, Tan Jianci and Chen Zheyuan are both contestants of "Danbian 101". After the Danbian died, they received good ancient puppets - the male protagonist is "Ning'an Like a Dream" with crazy character criticism, Yang Zi's new drama "Sauvignon Blanc" and the live-action version of the Immortal Four.
Deng Wei participated in the fairy tale "Chang Yue Jinming" which became popular in the costumes and costumes in the second half of 2021, and joined the group "Chang Sutra" in early 2022. Or on the other hand, it is precisely because Yang Zi's leading drama and "prospering husband" have formed a certain market cognition that the three male actors in "Sauvignon Blanc" will form a group to "wait for explosion".
The company background is also easy to understand. On the road to ascending traffic, short-term attention is easy to get, but the difficulty is maintaining exposure and effectively upgrading resources, which tests the company's ability to "make cakes" and "tear cakes". Since his debut, Chen Zheyuan has been deeply bound to the iQiyi platform and is known as the "Prince of Tao"; Huanyu newcomer Wang Xingyue was also looked up by forum netizens because of the "compilation" of Yu Ma's family.
Finally, it is personal configuration. It includes hardware such as age, appearance, height, and soft power, as well as acting skills, personal charm, and professional background. In the past September, new materials have come out to be tried by netizens, and Wang Xingyue in 2002 and Wang Hongyi in 1999 have "appreciated" as a result.
"Awaiting to explode" and "Buy Stocks"
Newcomers "Awaiting to explode" have become topics, which is the result of the improvement of the industrialization of domestic entertainment star-making and star-chasing. The concept of matching
with "to be popular" is called "stock buy fans". It is not the kind of stocks that male fans buy for Wang Xinling , but regard the newcomer as a potential stock and buy in advance. Once the artist becomes popular, he will be proud, show his unique vision, or make some more practical harvests. Back then, the sisters from Eight Hundred Stations gathered in Hengdian to shoot " Haoyixing ", or did not hesitate to go to the Northeast to get frozen for " Left Shoulder with You ", which is a "stock buying" behavior.
There is a saying that this trend comes from the "popular fans" of Korean entertainment. As we all know, idols are more productive than actors and singers, and rely heavily on the company's packaging and promotion. Whether the newcomer group belongs to the three major societies of SM, JYP, YG, or small and medium-sized companies, the fate is predictable. And in the idol industry, there are many ways for fans to recover, such as making a profit from the difference in the surrounding area. Chasing celebrities not only satisfy their vanity, but also have the possibility of making a big profit, at least not making a profit or losing money.
Therefore, "buying stocks" is established in the context of chasing Korean groups. As for how this wind has blown into domestic entertainment, a critical time point is 2018. This year, two star-making artifacts appeared. Since then, traffic stars do not need to accumulate uniquely, but can be manufactured quickly and in batches.
The ideal situation is that the star-making formula is only mastered by the upstream, and the downstream will always be young and will always be filled with tears. Unfortunately, this is basically impossible in the Internet era.
has not been released for several years, and mature fans have the ability and consciousness to identify who is the royal family and who has received the script for sacrifice to heaven through clues inside and outside the program. Some people try to accompany the latter to change their fate, while others are happy to follow the former to get a more comfortable gaming experience or a richer investment return, that is, "buy stocks". Dan-adapted dramas are the same as talent shows.
Although the talent show and dan-change were both stopped in 2021, the consumers they cultivated are still there, and the in-depth communication positions that their consumers have opened up - various Douban entertainment groups, are also there. There is no talent show or dan-change to do, and the targets of "buying stocks" and "focusing stocks" have become the majority of domestic entertainment young actors.
In addition, the krypton gold voting activities in the talent show have also prompted the domestic entertainment fan culture to develop and shape in a direction that emphasizes participation, investment and cultivation. In the new star fan relationship, fans will inevitably want more, which may be more dedicated to the business, or the right to know and speak for the artist's career. So those who say "actors don't need to do these things" are really old calendars.Today's young actors really need to be aspired to become a "star".
A positive result is that a group of professional audiences are growing up and becoming less and less difficult to fool. On the other hand, the gray star-chasing industry chain such as scalpers and filming is gradually growing, and not only Reuters, but also notices and scripts can be obtained.
Hard Candy Jun believes that "buying stocks" has risen from niche forums to the public, which is directly related to Reuters, which has become increasingly rampant in the past two years. Often, a drama is still being filmed, and pictures and videos have been constantly passing on costume and actor status to netizens. For idol dramas and idol drama actors, these are enough to form a certain basis for judgment.
90 Xiaohua Chen Duling 's "appreciation" this year is due to her stable performance in "The Long Moon King", "The Fox Demon Little Matchmaker", " Lotus Tower "
If you ask directly, the crew, fan circle and artists will definitely boycott Reuters. But why did Reuters continue to ban it repeatedly and even become more and more intense?
The objective reason is that in a brand new media environment, information dissemination and copying are rapid and there is no control at all. There is another new situation that must be paid attention to, that is, the variables in the scheduling of the series are getting bigger and bigger. The delay in broadcast of dramas due to policy changes and artists' accidents have occurred frequently. The airborne episodes have become the norm. In this way, marketing pre-order and Reuters intra-roll are almost inevitable.
For the crew, Reuters will make the audience lose freshness of the main film, and may even make the main film embarrassment of "fraud" (such as "Fall in One Sight"). But for artists, whether the drama is broadcast or not, there will be a large amount of materials for fans to appreciate and for netizens to discuss, which is also a guaranteed choice.
really doesn’t need to broadcast dramas?
There is a very interesting phenomenon in the discussion about Zhang Linghe. Passers-by said hesitantly that he is an actor and not an idol, and there seems to be no rules that cannot fall in love. On the contrary, fans said bluntly that he has no works and is not considered an actor. Not only is he inseparable from his girlfriend fans who can make data for him, but he also has real-life CP fans in the future. In any case, falling in love is an unwise move.
If even fans are like this, does it mean that the traffic of this newcomer and newcomer is no longer closely related to the work and the performance of the main film?
From Zhang Linghe, we may get some answers. Judging from the situation after the attachment relationship was exposed, Zhang Linghe has really attracted some fans this summer, and it is not entirely through marketing to build momentum. But is this kind of fans attracted by traditional character filters creating stars? Hard Candy is not. Although Changheng's character is good, he is not as good as the male protagonist of the same drama, and he is not as bad as the former Runyu , which is not enough to create a new traffic.
Zhang Linghe has shown so far in fact all the competitiveness is out of the play.
There was a saying on the Internet before that celebrities born in the 2000s are even in high-definition history, and Zhang Linghe in 1997 is actually similar. Although the drama has been broadcasted is not good, Zhang Linghe seems to have attracted much attention from classmates since his amateur age, leaving behind rich folk materials for new fans to archaeology, which also makes his character particularly rich: science domineering, stupid handsome guys, buffalo singing...
In addition, between amateurs and actors, Zhang Linghe once became a Douyin Internet celebrity. This experience as an internet celebrity has obviously made him more down-to-earth and good at business. According to official Weibo data, Zhang Linghe posted a total of 77 Weibo posts in August, and his business strength was the only one among the same drama and actors during the same period. In addition, he often interacts with netizens in comments, making fans feel like they are "going in both directions" and calling them "living people in domestic entertainment".
The same marketing efforts may not be able to achieve the same effect if someone else is involved. It seems that "Zhang Linghe" is a work created by the internet celebrity Zhang Linghe and his team and fans. Zhang Jiawei (Zhang's real name) unauthorized love caused the setting of "Zhang Linghe"'s ideal boyfriend and waiting for traffic to collapse, and he could no longer bear the expectations and fantasies of his girlfriend's fans and career fans, so fans were so indignant.
This is not even a problem of "unrighteous" behavior of an artist or an agency team, but various reasons have led to the real-life show of domestic entertainment - artists have left the official shooting and have behind-the-scenes, paparazzi, Reuters' footage, and in order to strengthen fans or cooperate, they have to actively enter various platforms to produce short videos and live broadcasts. The content that fans can consume has long been more than the main films of the works.
reality show is not a pure business competition, but a game of character design. The domestic entertainment idol industry has always been underdeveloped, so whether it is idols, internet celebrities, actors, singers, talk show contestants or amateur variety show guests, they all come to participate and share.
So to summarize, in the new domestic entertainment environment, new actors do have other upward paths, and they can also make a "waiting for explosion" without relying on the main film and get the bonus. However, even the three "emperors" have shown us the fragility of their character design. Of course, there is also the title of domestic entertainment inflation .
Yang Mengen said that talk show "are the kings everywhere, short and brilliant", which is exaggerated. He didn't come to our traffic circle to have a walk. There were many "emperors" here, which made the Taiping Heavenly Kingdom so angry. But Douban netizens also said it well: I will be called "emperor" when I am about to explode. What is it called after the explosion? Is it the Supreme Emperor?
